outdoor easel for kids
Worth a lookShows beatable incumbent ratings (3.8★), but a concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Incredible+118.9%90-day search growth — must beat 0% to launch
Review moat
Great166avg incumbent reviews — the moat a new listing must climb
Avg price
Great$97.39avg listing price — sweet spot $15–$100
Market size
Okay$133K$133K/yr · 74K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay$36.40–$281.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad88%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, outdoor easel for kids is a $133K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
outdoor easel for kids market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $97K–$122K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 100%
- Out of stock
- 5.8%
- Avg brand age
- 46 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
13
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
8%
- HearthSong64%
- HONEY JOY8%
- Generic7%
- GLOTOYS5%
- Colorations4%
- Costzon4%
- Open — no brand owns it (2 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +118.9% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 11.7×
Top outdoor easel for kids search terms
- inflatable easel16K/yr
- outdoor easel for kids19K/yr
- outdoor easel15K/yr
- inflatable easel for kids6K/yr
- outdoor art easel for kids5K/yr
- outdoor art easel5K/yr
- inflatable art easel4K/yr
- inflatable easel outdoor3K/yr
Top outdoor easel for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hearthsong Inflatable Kids Art Easel Outdoor & Indoor Paint Station Creative Coloring Drawing and Painting Art Easel for Kids and Toddlers Ideal for Arts & Crafts Fun
HearthSong$41.443.8★1,157 rev
HONEY JOY Wooden Art Easel for Kids Double-Sided Toddler Easel w/Transparent Board Paper Roll Sun-Proof Canopy & Storage Trays Outdoor & Indoor Paint Station for Boys and Girls
HONEY JOY$72.154.4★14 rev
Art Easel for Kids PVC Inflatable Double-Sided Drawing Board Can Wash and Reuse Paint Heavy Duty Backyard Easel Not Included Art Supplies
Generic$36.403.3★16 rev
GLOTOYS Inflatable Art Easel Portable Washable Outdoor Painting Station with Built-in Storage Tray Reusable Inflatable Drawing Board for Backyard Indoor & Camping Activities
GLOTOYS$36.792.0★1 rev
Colorations 3-Way Easel with Acrylic Panels for Multiple Children
Colorations$281.064.4★84 rev
Newest
by launch dateHONEY JOY Wooden Art Easel for Kids Double-Sided Toddler Easel w/Transparent Board Paper Roll Sun-Proof Canopy & Storage Trays Outdoor & Indoor Paint Station for Boys and Girls
HONEY JOY$72.1514 rev
Costzon Easel for Kids Double-Sided Transparent Drawing Board with Fir Wood Frame A Paper Roll Sun-Proof Canopy Storage Trays & 4 Paint Cups Indoor Outdoor Art Toddler Easel
Costzon$72.189 rev
GLOTOYS Inflatable Art Easel Portable Washable Outdoor Painting Station with Built-in Storage Tray Reusable Inflatable Drawing Board for Backyard Indoor & Camping Activities
GLOTOYS$36.791 rev
Art Easel for Kids PVC Inflatable Double-Sided Drawing Board Can Wash and Reuse Paint Heavy Duty Backyard Easel Not Included Art Supplies
Generic$36.4016 rev
FUNLIO 2-in-1 Outdoor Easel for Kids Ages 3+ Foldable Waterproof & Sunproof Toddler Easel Double-Sided Kids Art Easel with 2 Acrylic Boards & 20+ Accessories Portable and Stable - Blue
FUNLIO$88.1120 rev
Trending
90-day click momentumHONEY JOY Wooden Art Easel for Kids Double-Sided Toddler Easel w/Transparent Board Paper Roll Sun-Proof Canopy & Storage Trays Outdoor & Indoor Paint Station for Boys and Girls
HONEY JOY$72.154.4★
GLOTOYS Inflatable Art Easel Portable Washable Outdoor Painting Station with Built-in Storage Tray Reusable Inflatable Drawing Board for Backyard Indoor & Camping Activities
GLOTOYS$36.792.0★
Costzon Easel for Kids Double-Sided Transparent Drawing Board with Fir Wood Frame A Paper Roll Sun-Proof Canopy Storage Trays & 4 Paint Cups Indoor Outdoor Art Toddler Easel
Costzon$72.185.0★
Hearthsong Inflatable Kids Art Easel Outdoor & Indoor Paint Station Creative Coloring Drawing and Painting Art Easel for Kids and Toddlers Ideal for Arts & Crafts Fun
HearthSong$41.443.8★
Art Easel for Kids PVC Inflatable Double-Sided Drawing Board Can Wash and Reuse Paint Heavy Duty Backyard Easel Not Included Art Supplies
Generic$36.403.3★
What buyers say about outdoor easel for kids
What buyers praise and complain about, mined from review topics.What buyers love
“It is safe for our baby to play with”
“Beautiful made”
“Easy to assemble”
“It is sturdy”
“Great value”
“Easy to use”
“Easy to clean”
“Fun outdoor painting easel”
“Good gift”
“Its great for encouraging creativity, both indoors and outdoors”
What buyers complain about
“the paint stained it immediately”
“Overpriced,”
“Stains”
“Had a hard time getting it clean”
“It will be going in the garbage after one use”
“Doesnt stay up and paint stains, not washable”
“complete garbage”
“Flimsy”
“Not for outdoor”
“it was hard to even put together”
Top return reasons
Common questions
- Is outdoor easel for kids profitable to sell on Amazon United States?
- The niche generates $133K/yr across 8 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +118.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the outdoor easel for kids niche?
- 8 brands and 13 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in outdoor easel for kids?
- Top complaints mined from reviews: Paint Quality, Value For Money, Stain Resistance. The return rate is 0.8%.
- When does demand for outdoor easel for kids peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 11.7× the quietest.
- What does it cost to enter the outdoor easel for kids niche?
- Listings span $36.40–$281.06; the average listing price is $97.39 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.