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Outdoor Easel for Kids

Maybe

The products selling today average only 3.8★. But the top 5 products take 88% of clicks, so Outdoor Easel for Kids is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Market size
$133K/yr74K searches / yr
90-day growth
+118.9%search demand this quarter
Competition
88%top-5 click share · 8 brands · 13 sellers

Flapen Score

Outdoor Easel for Kids against its category

The dotted line is the Toys & Games average. Past it, Outdoor Easel for Kids is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Easel for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Easel for Kids 74K times last year and spent an estimated $133K. The top 5 brands take 88% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +118.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+118.9%
Conversion, latest week
1.8%
Market size, estimated
$133Ka year
Peak month
June11.7× the quietest month
Top search term
inflatable easel16K searches a year

02 · Price

A sale here is worth $97.39.

Listings sell for $97.39 on average, from $36.40 to $281.06. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $97.39 that is $0 to $10K a year per listing.

Average price
$97.39inside the $15 to $100 sweet spot
Price range
$36.40–$281.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #181 within Easels. It carries 166 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
50%
Out of stock, average day
5.8%
Average rank
#181in Easels
Average rating
3.84 starsAmazon United States average 4.42 stars
Average reviews
166per listing
Listings tracked
8

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Outdoor Easel for Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

$0$27K$53K$80K$107K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

8%

  • HearthSong64%
  • HONEY JOY8%
  • Generic7%
  • GLOTOYS5%
  • Colorations4%
  • Costzon4%
  • Open — no brand owns it (2 brands, 8%)

Demand

Outdoor Easel for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 11.7×

Search terms

Top Outdoor Easel for Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • inflatable easel16K/yr
  • outdoor easel for kids19K/yr
  • outdoor easel15K/yr
  • inflatable easel for kids6K/yr
  • outdoor art easel for kids5K/yr
  • outdoor art easel5K/yr
  • inflatable art easel4K/yr
  • inflatable easel outdoor3K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Easel for Kids

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Paint Quality”
0.8%of orders come back
“the paint stained it immediately”
A buyer, on “Paint Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Outdoor Easel for Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data