Oswald the Lucky Rabbit
a small market ($45K/yr) — Oswald the Lucky Rabbit doesn't clear our bar today.
Flapen Score
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Is Oswald the Lucky Rabbit profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Oswald the Lucky Rabbit is a $45K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Oswald the Lucky Rabbit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.8% over the last 90 days and 1.0% of searches end in a purchase.
$45K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 60 products
Top Oswald the Lucky Rabbit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Disney Store Official Oswald The Lucky Rabbit Medium Soft Toy for Kids Cuddly Character with Fuzzy Texture and Embroidered Details Stiff Rabbit Ears Disney Plushy Suitable for All Ages
- Price
- $25.71
- Rating
- 4.9/5
- Reviews
- 10,813
- Age
- 7mo ago
Funko Pop Disney: Aladdin - Jasmine - (New) Collectible Vinyl Figure - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans
- Price
- $14.09
- Rating
- 4.7/5
- Reviews
- 1,926
- Age
- 9y ago
Funko Pop! & Buddy: Tangled - Rapunzel with Pascal - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
- Price
- $15.25
- Rating
- 4.8/5
- Reviews
- 340
- Age
- 11mo ago
Oswald the Lucky Rabbit - Vintage 1927 Retro Cartoon Art Tote Bag
- Price
- $18.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Disney Store Official Oswald the Lucky Rabbit Backpack - Black & White Backpack with an Allover Print Pattern of Oswald & Ortensia - Perfect Disney Gift for Fans of Iconic Character Backpacks & Merch
- Price
- $24.78
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Trending
90-day click momentumOswald the Lucky Rabbit - Vintage 1927 Retro Cartoon Art Tote Bag
- Price
- $18.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Disney Store Official Oswald the Lucky Rabbit Backpack - Black & White Backpack with an Allover Print Pattern of Oswald & Ortensia - Perfect Disney Gift for Fans of Iconic Character Backpacks & Merch
- Price
- $24.78
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Funko Pop! Disney: The Princess Diaries - Mia Thermopolis - Coronation Gown - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Figure for Collectors
- Price
- $15.06
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 5mo ago
Funko POP! Deluxe: Disney Snow White - Snow White (Glass)
- Price
- $16.41
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 7mo ago
Funko POP! Deluxe: Disney Sleeping Beauty - Aurora - Stained Glass
- Price
- $22.28
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 7mo ago
Newest
by launch dateOswald the Lucky Rabbit - Vintage 1927 Retro Cartoon Art Tote Bag
- Price
- $18.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Funko Pop! Disney: The Princess Diaries - Mia Thermopolis - Coronation Gown - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Figure for Collectors
- Price
- $15.06
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 5mo ago
Funko POP! Disney: Princess Grand Entrances - Ariel
- Price
- $15.92
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6mo ago
Funko Pop! Disney: Disney Princess Grand Entrances - Mulan - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults
- Price
- $15.96
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 6mo ago
Disney Store Official Oswald the Lucky Rabbit Backpack - Black & White Backpack with an Allover Print Pattern of Oswald & Ortensia - Perfect Disney Gift for Fans of Iconic Character Backpacks & Merch
- Price
- $24.78
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
12 falling
Sellers
307
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
27%
Top 20: 68%
Open market
7%
- Funko68%
- Disney Store12%
- Original Lucky Rabbit Heritage5%
- Urban Empyre3%
- LEGO3%
- Medicom2%
- Open — no brand owns it (6 brands, 7%)
Oswald the Lucky Rabbit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top Oswald the Lucky Rabbit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oswald the lucky rabbit53K/yr
- disney princess funko pop33K/yr
- oswald28K/yr
- funko pop disney princess24K/yr
- funko pop princess20K/yr
- princess funko pop14K/yr
- disney princess funko pops4K/yr
- funko princess5K/yr
- disney princess funko5K/yr
- walt disney funko pop5K/yr
What reviews say buyers love and hate about Oswald the Lucky Rabbit
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Nicely designed collectable”
“Fun gift”
“Good quality”
“As described”
“This was such a fun family tradition to start”
What buyers complain about
78% of reviews“Very big”
“poor quality, arrived damaged- poor condition”
“Cheaper on Funko Website”
“she didn't had any protector”
“shrinks a lot”
Oswald the Lucky Rabbit return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oswald the Lucky Rabbit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
