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Orko

Maybe

Search demand grew +111.2% this quarter. But the top 5 brands take 99% of clicks, so Orko is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$38K/yr74K searches / yr
90-day growth
+111.2%search demand this quarter
Competition
44%top-5 click share · 6 brands · 168 sellers

Flapen Score

Orko against its category

The dotted line is the Toys & Games average. Past it, Orko is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orko market on Amazon at a glance

Shoppers on Amazon United States searched for Orko 74K times last year and spent an estimated $38K. The top 5 brands take 99% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +111.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+111.2%
Conversion, latest week
2.2%
Market size, estimated
$38Ka year
Top search term
masters of the universe funko pop19K searches a year

02 · Price

A sale here is worth $23.78.

Listings sell for $23.78 on average, from $9.19 to $128.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.78 that is $0 to $2K a year per listing.

Average price
$23.78inside the $15 to $100 sweet spot
Price range
$9.19–$128.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #28,995 within Statues, Bobbleheads & Busts. It carries 315 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
73%
Out of stock, average day
5.9%
Average rank
#28,995in Statues, Bobbleheads & Busts
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
315per listing
Listings tracked
30

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
35 months

Products

Top Orko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

168

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

0%

  • Brand 166%
  • Brand 218%
  • Brand 39%
  • Brand 45%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Search terms

Top Orko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masters of the universe funko pop19K/yr
  • he man funko pop13K/yr
  • orko12K/yr
  • orko masters of the universe8K/yr
  • funko pop masters of the universe10K/yr
  • masters of the universe funko7K/yr
  • heman funko pop5K/yr

Reviews and returns

What reviews say buyers love and hate about Orko

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Advertised Vs Actual Product”
1.5%of orders come back
“Product was as described”
A buyer, on “Advertised Vs Actual Product”25% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Orko questions

Answered from the same tracked data.