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Orko

Orko shows demand growing +111.2% this quarter, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

51
Worth a look

Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46

Market size 10Growth 95Conversion 27Competition 69Returns 84Price range 71Avg price 95Brand share 2Review moat 84Quality gap 16
This niche Category average · 3,143 niches

Is Orko profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Orko is a $38K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 51/100.

Orko: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +111.2% over the last 90 days and 2.2% of searches end in a purchase.

$38K

revenue / yr

Units sold / yr2K
Search volume / yr+111.2%74K
Conversion rate2.2%
Avg price$23.78

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 168
Top-5 product click share44%
Open market1%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement47%
New entrants (1y)11· 11 succeeded
Avg rating4.8★
Avg reviews315

Top Orko products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

168

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

0%

  • Funko66%
  • Masters of the Universe18%
  • American Classics9%
  • Good Luck Sock5%
  • POP1%
  • Mattel1%
  • Open — no brand owns it (0%)

Top Orko search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • masters of the universe funko pop19K/yr
  • he man funko pop13K/yr
  • orko12K/yr
  • orko masters of the universe8K/yr
  • funko pop masters of the universe10K/yr
  • masters of the universe funko7K/yr
  • heman funko pop5K/yr

What reviews say buyers love and hate about Orko

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Advertised Vs Actual Product25%

Product was as described

Quality-Overall21%

Quality is nice

Collectibles13%

Definitely a good addition to a collection

Design-Overall8%

great design

Strength8%

It looked great, was in great condition and was sturdy

Orko return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
18%
2Defective Material/Parts
16%
3Value For Money
16%
4Display-Overall
5%
5Scratch Resistance
5%

Common Orko questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orko 51/100 on Amazon United States — Worth a look. The niche generates $38K/yr across 30 tracked products. 11 of 11 products launched in the last 360 days are still selling. Search demand moved +111.2% over the last 90 days.
Orko sells for $23.78 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $9.19–$128.98. The average incumbent carries 315 reviews — the moat a new listing must climb.