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51

orko

Worth a look

Shows demand growing +111.2% this quarter, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 10Growth 95Conversion 27Competition 69Returns 84Price range 71Avg price 95Brand share 2Review moat 84Quality gap 16

Growth

Incredible+111.2%

90-day search growth — must beat 0% to launch

Avg price

Incredible$23.78

avg listing price — sweet spot $15–$100

Review moat

Great315.13

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Good$9.19–$128.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$38K

$38K/yr · 74K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, orko is a $38K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

orko market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$36K–$48K
units × avg price
Conversion rate
2.2%
Avg BSR
#28,995
Page quality
0%
Prime
73%
Sponsored
47%
Out of stock
5.9%
Avg brand age
35 months
Avg seller age
156 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

168

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

0%

  • Funko66%
  • Masters of the Universe18%
  • American Classics9%
  • Good Luck Sock5%
  • POP1%
  • Mattel1%
  • Open — no brand owns it (0%)

Top orko search terms

  • masters of the universe funko pop19K/yr
  • he man funko pop13K/yr
  • orko12K/yr
  • orko masters of the universe8K/yr
  • funko pop masters of the universe10K/yr
  • masters of the universe funko7K/yr
  • heman funko pop5K/yr
All search terms

Top orko products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about orko

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product25%

“Product was as described”

Quality-Overall21%

“Quality is nice”

Collectibles13%

“Definitely a good addition to a collection”

Design-Overall8%

“great design”

Strength8%

“It looked great, was in great condition and was sturdy”

Size-Overall8%

“True to size and great quality”

Value For Money8%

“Great price”

Shape/Style4%

“This He-Man Funko Pop is a fun, well-made figure that captures the character's iconic look — the sword, the fur trunks, the whole classic silhouette translated nicely into Funko's signature style”

Display-Overall4%

“However for my display setup this wasn't a major issue”

Top return reasons

Size-Overall18%
Defective Material/Parts16%
Value For Money16%
Display-Overall5%
Scratch Resistance5%
Drop/Impact Protection4%
Adhesion/Stickiness3%
Advertised Vs Actual Product3%
Gifting Purpose3%
Certifications2%

Common questions

Is orko profitable to sell on Amazon United States?
The niche generates $38K/yr across 30 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +111.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the orko niche?
6 brands and 168 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.
What does it cost to enter the orko niche?
Listings span $9.19–$128.98; the average listing price is $23.78 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.