Is oprahs favorite things 2023 profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (46/100).

How competitive is the oprahs favorite things 2023 niche?

2 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oprahs favorite things 2023?

Top complaints mined from reviews: Size-Overall, Product Condition, Brightness/Shine/Glow. The return rate is 2.9%.

When does demand for oprahs favorite things 2023 peak?

Demand peaks in Nov–Dec; the busiest month runs 24.4× the quietest.

What does it cost to enter the oprahs favorite things 2023 niche?

Listings span $19.60–$27.70; the average listing price is $21.84 (sweet spot $15–$100). The average incumbent carries 2,530 reviews — the moat a new listing must climb.

oprahs favorite things 2023

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$19.60–$27.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.84

avg listing price — sweet spot $15–$100

Market size

Great$1.6M

$1.6M/yr · 663K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Review moat

Okay2,529.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-32.2%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oprahs favorite things 2023 is a $1.6M/yr Amazon United States market (663K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

oprahs favorite things 2023 market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $437K–$546K; units × avg price
Conversion rate: 11.2%
Avg BSR: #389
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

FIRST TO WORST95%
Ekouaer5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 24.4×

Open Trend

Top oprahs favorite things 2023 search terms

first to worst game65K/yr +32.5%13.0% conv.
oprahs favorite things118K/yr -13.0%0.0% conv.
first to worst20K/yr +19.4%14.2% conv.
oprahs favorite things 2025392K/yr -85.3%0.0% conv.
first to worst card game6K/yr +40.9%17.1% conv.
oprahs favorite things 20246K/yr -24.7%0.0% conv.

All search terms

Top oprahs favorite things 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FIRST TO WORST Party Game The Card Game About How Your Friends and Family Rank Things | Funny Ranking & Guessing Board Game for Friends & Family Game Nights Parties & Fun Gift Ideas

FIRST TO WORST$19.974.7★736 rev

FIRST TO WORST Party Game + After Dark Set Adult Card Game About How Your Friends and Family Rank Things | Funny Ranking & Guessing Board Game for Friends Game Nights Parties & Fun Gift Ideas

FIRST TO WORST$27.704.3★275 rev

FIRST TO WORST After Dark Party Game The Adult Card Game About How Your Friends & Family Rank Things | Funny Ranking & Guessing Board Game for Adults Couples Game Nights Parties & Fun Gift Ideas

FIRST TO WORST$20.084.3★10 rev

Ekouaer Womens Silk Satin Pajamas Set Two Piece Pj Sets Sleepwear Loungewear Short Sleeve Pj Sets Champagne

Ekouaer$19.604.4★9,098 rev

Newest

by launch date

FIRST TO WORST After Dark Party Game The Adult Card Game About How Your Friends & Family Rank Things | Funny Ranking & Guessing Board Game for Adults Couples Game Nights Parties & Fun Gift Ideas

FIRST TO WORST$20.0810 rev

6mo ago

FIRST TO WORST Party Game The Card Game About How Your Friends and Family Rank Things | Funny Ranking & Guessing Board Game for Friends & Family Game Nights Parties & Fun Gift Ideas

FIRST TO WORST$19.97736 rev

2y ago

FIRST TO WORST Party Game + After Dark Set Adult Card Game About How Your Friends and Family Rank Things | Funny Ranking & Guessing Board Game for Friends Game Nights Parties & Fun Gift Ideas

FIRST TO WORST$27.70275 rev

2y ago

Ekouaer Womens Silk Satin Pajamas Set Two Piece Pj Sets Sleepwear Loungewear Short Sleeve Pj Sets Champagne

Ekouaer$19.609,098 rev

4y ago

What buyers say about oprahs favorite things 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience68%

“Fun game”

Ease Of Use8%

“Easy and fun”

Trivia Games6%

“This is such a fun family game”

Advertised Vs Actual Product3%

“Better than I thought it was going to be”

Value For Money2%

“Not extremely costly”

Comfort-Overall2%

“so comfortable”

Quality-Overall2%

“Good quality for the price”

Gifting Purpose2%

“given as gifts too since people enjoy playing it”

Soft Feel1%

“They are silky soft”

Instructions/User Manual/Troubleshooting1%

“The rules are easy to understand”

What buyers complain about

Size-Overall26%

“so loose”

Product Condition17%

“the pad had already been used”

Brightness/Shine/Glow17%

“They do not glow in the dark”

Gifting Purpose6%

“Unfortunately, my box came scratched and dented which is disappointing as this was supposed to be a gift”

Warmth4%

“too hot for summer”

Top return reasons

Size-Overall35%

Advertised Vs Actual Product11%

Defective Material/Parts5%

Fun/Entertainment Experience5%

Waist Fit5%

Length5%

Value For Money4%

Material Quality4%

Product Condition3%

Shape/Style3%

Common questions

Is oprahs favorite things 2023 profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (46/100).
How competitive is the oprahs favorite things 2023 niche?: 2 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in oprahs favorite things 2023?: Top complaints mined from reviews: Size-Overall, Product Condition, Brightness/Shine/Glow. The return rate is 2.9%.
When does demand for oprahs favorite things 2023 peak?: Demand peaks in Nov–Dec; the busiest month runs 24.4× the quietest.
What does it cost to enter the oprahs favorite things 2023 niche?: Listings span $19.60–$27.70; the average listing price is $21.84 (sweet spot $15–$100). The average incumbent carries 2,530 reviews — the moat a new listing must climb.