Oprahs Favorite Things 2023

Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

663K

Growth, 90 days vs prior 90

-32.2%

Conversion, latest week

11.2%

Market size, estimated

$1.6Ma year

Peak month

December24.4× the quietest month

Top search term

first to worst game65K searches a year

Listings sell for $21.84 on average, from $19.60 to $27.70. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $21.84 that is $27K to $33K a year per listing.

Average price

$21.84inside the $15 to $100 sweet spot

Price range

$19.60–$27.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$27K–$33K

Returns

2.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #389 within Dedicated Deck Card Games. It carries 2,530 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#389in Dedicated Deck Card Games

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,530per listing

Listings tracked

4

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months