Open Ended Toys for 1 Year Old

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

321K

Growth, 90 days vs prior 90

+38.8%

Conversion, latest week

1.6%

Market size, estimated

$104Ka year

Peak month

July1.5× the quietest month

Top search term

baby first birthday gift103K searches a year

Listings sell for $20.93 on average, from $4.47 to $65.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $20.93 that is $0 to $2K a year per listing.

Average price

$20.93inside the $15 to $100 sweet spot

Price range

$4.47–$65.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #62 within Early Development & Activity Toys. It carries 10,238 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

0.9%

Average rank

#62in Early Development & Activity Toys

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

10,238per listing

Listings tracked

99

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months