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Op15

Fail

Demand is soft, at -49.1% this quarter, so Op15 is a Fail.

Flapen Score
32
32 / 100
Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 46
Market size
$25K/yr12K searches / yr
90-day growth
-49.1%search demand this quarter
Competition
83%top-5 click share · 5 brands · 60 sellers

Flapen Score

Op15 against its category

The dotted line is the Toys & Games average. Past it, Op15 is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Op15 market on Amazon at a glance

Shoppers on Amazon United States searched for Op15 12K times last year and spent an estimated $25K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-49.1%
Conversion, latest week
1.7%
Market size, estimated
$25Ka year
Top search term
op155K searches a year

02 · Price

A sale here is worth $123.00.

Listings sell for $123.00 on average, from $13.63 to $279.26. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $123.00 that is $0 to $12K a year per listing.

Average price
$123.00above the $15 to $100 sweet spot
Price range
$13.63–$279.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #224 within Trading Cards & Accessories. It carries 85 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
78%
Out of stock, average day
11.1%
Average rank
#224in Trading Cards & Accessories
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
85per listing
Listings tracked
9

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
21 months

Products

Top Op15 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

5

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 226%
  • Brand 318%
  • Brand 410%
  • Brand 57%
  • Open — no brand owns it (0%)

Demand

Op15 search demand

Weekly searches over the year. Pick a range.

350250May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Op15 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • op155K/yr
  • one piece op154K/yr
  • op15 booster box3K/yr

Reviews and returns

What reviews say buyers love and hate about Op15

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Value For Money”
1.0%of orders come back
“$19 per pack is insane”
A buyer, on “Value For Money”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Op15 questions

Answered from the same tracked data.