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Omori

weak search conversion (0.8%) — Omori doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 16Growth 34Conversion 11Competition 44Returns 75Price range 26Avg price 95Brand share 68Review moat 67Quality gap 57
This niche Category average · 3,143 niches

Is Omori profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Omori is a $63K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Omori: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.4% over the last 90 days and 0.8% of searches end in a purchase.

$63K

revenue / yr

Units sold / yr2K
Search volume / yr+7.4%167K
Conversion rate0.8%
Avg price$44.47

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers21 · 29
Top-5 product click share59%
Open market36%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement60%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews820

Top Omori products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$9K$13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 rising

Sellers

29

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

59%

Top 20: 94%

Open market

32%

  • Fangamer17%
  • Tyadorw17%
  • Shopular14%
  • RAGEENO11%
  • EBTY DREAMS4%
  • Generic4%

Omori demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume167KCVR0.8%Products25Brands21Top 5 Brands64%OOS Rate9.8%Rating4.4★Reviews820Avg BSR#23,214
13K8KHoliday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Top Omori search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • omori138K/yr
  • omori merch23K/yr
  • omori figure3K/yr
  • basil omori4K/yr

What reviews say buyers love and hate about Omori

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Soft Feel25%

But it is soft and fluffy, so it's a winner in our house for him

Quality-Overall14%

very accurate to the images

Gifting Purpose9%

Cute surprise for gift

Size-Overall8%

Fits perfectly

Advertised Vs Actual Product6%

As described

What buyers complain about

75% of reviews
Size-Overall38%

this shirt was too small

Advertised Vs Actual Product11%

nothing like picture

Quality-Overall5%

Cheap

Material Quality5%

its made out of cheap polyester

Color3%

the colors are not even close

Omori return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Advertised Vs Actual Product
9%
3Quality-Overall
6%
4Length
4%
5Cushion
3%

Common Omori questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Omori 44/100 on Amazon United States — Skip it. The niche generates $63K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +7.4% over the last 90 days.
Search demand for Omori on Amazon United States peaks in Nov–Dec, where the busiest month runs 4.1× the quietest.