omori
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$44.47avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good819.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Price range
Okay$4.94–$335.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$63K$63K/yr · 167K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, omori is a $63K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
omori market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $56K–$67K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #23,214
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 60%
- Out of stock
- 9.8%
- Avg brand age
- 35 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
29
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
59%
Top 20: 94%
Open market
32%
- Fangamer17%
- Tyadorw17%
- Shopular14%
- RAGEENO11%
- EBTY DREAMS4%
- Generic4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top omori search terms
- omori138K/yr
- omori merch23K/yr
- omori figure3K/yr
- basil omori4K/yr
Top omori products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OMORI
Fangamer$43.104.6★215 rev
Harajuku Oversized Shirts Goth Punk Cat Print Tees Summer Streetwear Casual Baggy Tshirts Y2k Tee Tops (Beige Small)
Tyadorw$19.024.2★56 rev
145Pcs Cool Omori Game Stickers Pack Horror Cartoon Aesthetic Vinyl Waterproof Decal for Water Bottle Laptop Phone Scrapbook Journal for Party Supply Favor Decor
RAGEENO$10.234.6★237 rev
Shopular Black Plush Figure Doll Toy Stuffed Pillow Plushies Cosplay Game Merch Prop Gifts
Shopular$22.884.6★84 rev
Shopular 8 Plush Toy Doll Stuffed Pillow Plushies Figure Cartoon Cosplay Merch Prop
Shopular$18.124.7★215 rev
Newest
by launch date
EBTY DREAMS Inc. - Set of 3 Omori Acrylic Keychain Kel Basil v1
EBTY DREAMS$14.090 rev
50Pcs Anime Stationery Sticker Omori Video Game Cute Kawaii Sticker Stationery Student Cartoon Manga Waterproof Graffiti Decorate
Generic$10.085 rev
Bahomu Anime Blind Box Cute Alien Stage Series Anime Blind Box Figure Kawaii Collectable PVC Figure for Alien Stage Fans Birthday Gifts (1PC)
Bahomu$20.7662 rev
Goth Punk Oversized Tshirts Cute Kawaii Cat Print Baggy Shirts Summer Harajuku Vintage Y2K Tees Top Clothes (Grey Medium)
Alafime$16.7616 rev
Harajuku Oversized Shirts Goth Punk Cat Print Tees Summer Streetwear Casual Baggy Tshirts Y2k Tee Tops (Beige Small)
Tyadorw$19.0256 rev
Trending
90-day click momentumEBTY DREAMS Inc. - Set of 3 Omori Acrylic Keychain Kel Basil v1
EBTY DREAMS$14.090.0★
Harajuku Oversized Shirts Goth Punk Cat Print Tees Summer Streetwear Casual Baggy Tshirts Y2k Tee Tops (Beige Small)
Tyadorw$19.024.2★
WBLXYMDP Omori Oyasumi Punpun Merch T-Shirt Summer Men/Women Streetwear Tshirt Shirt Short Sleeve (Black X-Large X-Large US Alpha Adult Unisex Regular Regular)
WBLXYMDP$12.100.0★
Goth Punk Oversized Tshirts Cute Kawaii Cat Print Baggy Shirts Summer Harajuku Vintage Y2K Tees Top Clothes (Grey Medium)
Alafime$16.764.9★
Emo Grunge Shirts Women 2000s Graphic Baby Tees Fake Two Piece Short Sleeve Vintage Y2k Crop Top Goth Alt Clothes (Grey Black S Small)
MANGMAO$14.874.3★
What buyers say about omori
What buyers praise and complain about, mined from review topics.What buyers love
“But it is soft and fluffy, so it's a winner in our house for him”
“very accurate to the images”
“Cute surprise for gift”
“Fits perfectly”
“As described”
“it fluffs up nicely after a little time”
“Great material”
“Its so cute and comfy”
“It was a great price”
“Love the design, so cute”
What buyers complain about
“this shirt was too small”
“nothing like picture”
“Cheap”
“its made out of cheap polyester”
“the colors are not even close”
“Its alittle hard to get it to stand how I want”
“wrinkled on arrival”
“The biggest issue is that the clips of the purse straps are low quality”
“The back part isn't cut to proportion”
“Broke”
Top return reasons
Common questions
- Is omori profitable to sell on Amazon United States?
- The niche generates $63K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the omori niche?
- 21 brands and 29 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in omori?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.0%.
- When does demand for omori peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the omori niche?
- Listings span $4.94–$335.74; the average listing price is $44.47 (sweet spot $15–$100). The average incumbent carries 820 reviews — the moat a new listing must climb.