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Okami

Fail

Shoppers spend an estimated $23K a year here, so Okami is a Fail.

Flapen Score
40
40 / 100
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Market size
$23K/yr32K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
64%top-5 click share · 9 brands · 102 sellers

Flapen Score

Okami against its category

The dotted line is the Toys & Games average. Past it, Okami is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Okami market on Amazon at a glance

Shoppers on Amazon United States searched for Okami 32K times last year and spent an estimated $23K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
1.8%
Market size, estimated
$23Ka year
Peak month
December3.1× the quietest month
Top search term
okami24K searches a year

02 · Price

A sale here is worth $38.90.

Listings sell for $38.90 on average, from $13.66 to $85.92. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $38.90 that is $0 to $4K a year per listing.

Average price
$38.90inside the $15 to $100 sweet spot
Price range
$13.66–$85.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #36,367 within Statues, Bobbleheads & Busts. It carries 242 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
81%
Out of stock, average day
9.5%
Average rank
#36,367in Statues, Bobbleheads & Busts
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
242per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Okami products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

102

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

9%

  • Brand 162%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 9%)

Demand

Okami search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Holiday '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Okami search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • okami24K/yr
  • okami figure4K/yr
  • okami ps43K/yr
  • okami hd2K/yr

Reviews and returns

What reviews say buyers love and hate about Okami

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Shape/Style”
1.8%of orders come back
“The figure itself is in perfect shape”
A buyer, on “Shape/Style”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Okami questions

Answered from the same tracked data.