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Okami

a small market ($23K/yr) — Okami doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46

Market size 6Growth 29Conversion 23Competition 35Returns 79Price range 94Avg price 95Brand share 28Review moat 88Quality gap 24
This niche Category average · 3,143 niches

Is Okami profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Okami is a $23K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 40/100.

Okami: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.8% over the last 90 days and 1.8% of searches end in a purchase.

$23K

revenue / yr

Units sold / yr500
Search volume / yr+2.8%32K
Conversion rate1.8%
Avg price$38.90

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 102
Top-5 product click share64%
Open market12%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement13%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews242

Top Okami products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$5K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

102

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

9%

  • Capcom62%
  • Max Factory8%
  • Dark Horse7%
  • First 4 Figures7%
  • Dark Horse Comics4%
  • AURUS3%
  • Open — no brand owns it (3 brands, 9%)

Okami demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume32KCVR1.8%Products16Brands9Top 5 Brands88%OOS Rate9.5%Rating4.6★Reviews242Avg BSR#36,367
2K1KPrime Day '25Spike '25Holiday '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Top Okami search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • okami24K/yr
  • okami figure4K/yr
  • okami ps43K/yr
  • okami hd2K/yr

What reviews say buyers love and hate about Okami

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Shape/Style33%

The figure itself is in perfect shape

Advertised Vs Actual Product17%

A very unique game

Fun/Entertainment Experience17%

This game was very fun

Value For Money17%

A game worth the money

Collectibles17%

A very unique game

Okami return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
40%
2Advertised Vs Actual Product
20%
3Difficulty Level
20%
4Software/Application
20%

Common Okami questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Okami 40/100 on Amazon United States — Skip it. The niche generates $23K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +2.8% over the last 90 days.
Search demand for Okami on Amazon United States peaks in Feb–Nov–Dec, where the busiest month runs 3.1× the quietest.