Is okami profitable to sell on Amazon United States?

The niche generates $23K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (40/100).

How competitive is the okami niche?

9 brands and 102 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.

When does demand for okami peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the okami niche?

Listings span $13.66–$85.92; the average listing price is $38.90 (sweet spot $15–$100). The average incumbent carries 242 reviews — the moat a new listing must climb.

okami

Skip it

A small market ($23K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$38.90

avg listing price — sweet spot $15–$100

Price range

Great$13.66–$85.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great241.94

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$23K

$23K/yr · 32K searches

According to Flapen's Amazon United States niche tracking, okami is a $23K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

okami market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $10K–$19K; units × avg price
Conversion rate: 1.8%
Avg BSR: #36,367
Page quality: 0%
Prime: 81%
Sponsored: 13%
Out of stock: 9.5%
Avg brand age: 49 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

102

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Capcom62%
Max Factory8%
Dark Horse7%
First 4 Figures7%
Dark Horse Comics4%
AURUS3%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — +2.8% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top okami search terms

okami24K/yr +4.8%0.7% conv.
okami figure4K/yr -15.8%0.9% conv.
okami ps43K/yr +15.6%3.5% conv.
okami hd2K/yr -1.7%1.7% conv.

All search terms

Top okami products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Okami (PS4)

Capcom$25.354.4★324 rev

Capcom Okami HD (Import)

Capcom$29.984.8★2,060 rev

Okami HD - PlayStation 4

Capcom$30.454.6★1,030 rev

First 4 Figure-Okamiden: Chibiterasu 10 PVC Statue (SE)

Dark Horse$80.594.3★8 rev

First 4 Figures-Okami-Shiranui 9 PVC Painted Statue (Clestial Howl)

First 4 Figures$85.924.8★42 rev

Newest

by launch date

Funny Fox Animal Cute Okami Basic Japan Style Retro T-Shirt

Funny Fox Animal Cute Okami Basic Japan Style$16.362 rev

8mo ago

AURUS Okami Amaterasu Pin Mini Figure Collectible Anime Figure Sealed Box Multicolor Metal

AURUS$16.950 rev

1y ago

Retro Animal Basic Fox Funny Okami Retro Japanese Style T-Shirt

Retro Animal Basic Fox Funny Okami Retro Japanese$16.986 rev

1y ago

First 4 Figure-Okamiden: Chibiterasu 10 PVC Statue (SE)

Dark Horse$80.598 rev

3y ago

First 4 Figures-Okami-Shiranui 9 PVC Painted Statue (Clestial Howl)

First 4 Figures$85.9242 rev

4y ago

What buyers say about okami

What buyers praise and complain about, mined from review topics.

What buyers love

Shape/Style33%

“The figure itself is in perfect shape”

Advertised Vs Actual Product17%

“A very unique game”

Fun/Entertainment Experience17%

“This game was very fun”

Value For Money17%

“A game worth the money”

Collectibles17%

“A very unique game”

Top return reasons

Defective Material/Parts40%

Advertised Vs Actual Product20%

Difficulty Level20%

Software/Application20%

Common questions

Is okami profitable to sell on Amazon United States?: The niche generates $23K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (40/100).
How competitive is the okami niche?: 9 brands and 102 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
When does demand for okami peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the okami niche?: Listings span $13.66–$85.92; the average listing price is $38.90 (sweet spot $15–$100). The average incumbent carries 242 reviews — the moat a new listing must climb.