Octopus Toy

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months

311K

Growth, 90 days vs prior 90

+49.1%

Conversion, latest week

3.1%

Market size, estimated

$127Ka year

Peak month

December2.1× the quietest month

Top search term

octopus squishy77K searches a year

Listings sell for $13.27 on average, from $0.98 to $34.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $13.27 that is $7K to $10K a year per listing.

Average price

$13.27under the $15 to $100 sweet spot

Price range

$0.98–$34.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

1.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #868 within Musical Toys. It carries 4,679 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

90%

Out of stock, average day

0.9%

Average rank

#868in Musical Toys

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

4,679per listing

Listings tracked

42

19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

4Amazon's first-year sales bar

Average brand age

26 months