obito costume
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.99avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$4.90–$77.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,020.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$15K$15K/yr · 140K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, obito costume is a $15K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
obito costume market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $7K–$15K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #45,915
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 58%
- Out of stock
- 18.7%
- Avg brand age
- 45 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
157
Top-5 brand share
39%
Top 20: 90%
Top-5 click share
31%
Top 20: 74%
Open market
55%
- Funko10%
- Howriis8%
- Aniler8%
- Seeksmile7%
- IOPBOT6%
- ZNZXYCOS6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.4×
Top obito costume search terms
- obito47K/yr
- obito costume50K/yr
- obito cosplay14K/yr
- obito uchiha costume20K/yr
- tobi costume5K/yr
- tobi cosplay4K/yr
Top obito costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Howriis Mens and Womens Spandex Gloves Costume Halloween Cosplay Stretchy Long Gloves (Black 45cm)
Howriis$10.954.3★290 rev
ZNZXYCOS US Size Adult and Child Anime Cosplay Black and White Shoes Halloween Accessories Shoes (Black US 10)
ZNZXYCOS$19.704.0★42 rev
Seeksmile Adult Spandex Elbow Length Costume Gloves (Free Size Black)
Seeksmile$10.044.3★909 rev
Okazaki Cells at Work Platelet Cosplay Costume Halloween Outfit with Accessories (platelet(with bag) XL)
Okazaki$38.744.4★3 rev
Aniler Unisex Costume 15 Halloween Elbow Length 20s Stretchy Cosplay Solid Color Gloves (One Size Black)
Aniler$9.894.4★209 rev
Newest
by launch date
Banpresto - Naruto - #63 Obito Uchiha (72 Series) (ver. B) Vibration Stars Figure
Banpresto$30.125 rev
IOPBOT Unisex Anime Hoodie Cosplay Costume Men Black 3D Novelty Hooded Sweatshirt Pullover Jacket Outerwear Coat for Women (L-Black-2)
IOPBOT$32.5023 rev
POP MART Naruto: Shippuden Series Battle Against Akatsuki Themed Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box
POP MART$20.7136 rev
ABYSTYLE Naruto Shippuden Tobi Mask Replica Cosplay Anime Manga Cosplay Costumes Accessories Merch Gift
ABYSTYLE$34.8018 rev
IOPBOT Unisex Anime Hoodie Cosplay Costume Men Black 3D Novelty Hooded Sweatshirt Pullover Jacket Outerwear Coat for Women (3XL-Black)
IOPBOT$32.62116 rev
Trending
90-day click momentumOkazaki Cells at Work Platelet Cosplay Costume Halloween Outfit with Accessories (platelet(with bag) XL)
Okazaki$38.744.4★
Banpresto - Naruto - #63 Obito Uchiha (72 Series) (ver. B) Vibration Stars Figure
Banpresto$30.124.5★
Mens Cosplay Costume Black Vest Shirt Pants Adult Full Set Outfits for Halloween (Black Medium)
Horizoncos$61.784.7★
IOPBOT Unisex Anime Hoodie Cosplay Costume Men Black 3D Novelty Hooded Sweatshirt Pullover Jacket Outerwear Coat for Women (L-Black-2)
IOPBOT$32.504.2★
Howriis Mens and Womens Spandex Gloves Costume Halloween Cosplay Stretchy Long Gloves (Black 45cm)
Howriis$10.954.3★
What buyers say about obito costume
What buyers praise and complain about, mined from review topics.What buyers love
“The store clearly cares about both quality and service”
“it fits comfortably while giving the costume a more complete look”
“Exactly as advertised”
“Good for the price”
“but its maybe more of a collectible item - the detail is phenomenal”
“Good toy”
“It came in the correct color”
“comfortable”
“The sign feels well made and not flimsy”
“Material is very good”
What buyers complain about
“Doesn't fit at all”
“Only thing is that its not glowing in black light”
“obviously used”
“Not worth the money”
“for the price the quality gives it 1 star”
“The strap could be a little better”
“do not have enough stretch”
“A little long in the legs”
“They are way too slim to fit most men's arms”
“just feels like I overpaid for cheap material”
Top return reasons
Common questions
- Is obito costume profitable to sell on Amazon United States?
- The niche generates $15K/yr across 52 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the obito costume niche?
- 36 brands and 157 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in obito costume?
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Product Condition. The return rate is 5.1% — above our launch gate.
- When does demand for obito costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 12.4× the quietest.
- What does it cost to enter the obito costume niche?
- Listings span $4.90–$77.23; the average listing price is $29.99 (sweet spot $15–$100). The average incumbent carries 1,020 reviews — the moat a new listing must climb.