Non Toxic Playdough

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $561K a year.

Searches, last 12 months

330K

Growth, 90 days vs prior 90

+21.9%

Conversion, latest week

10.1%

Market size, estimated

$561Ka year

Peak month

December2.8× the quietest month

Top search term

whoa dough66K searches a year

Listings sell for $16.89 on average, from $4.13 to $53.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $16.89 that is $17K to $21K a year per listing.

Average price

$16.89inside the $15 to $100 sweet spot

Price range

$4.13–$53.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$17K–$21K

Returns

0.8%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #306 within Clay & Dough. It carries 1,968 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#306in Clay & Dough

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,968per listing

Listings tracked

33

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months