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Non Toxic Paint for Toddlers

Fail

Demand is soft, at -8.3% this quarter, so Non Toxic Paint for Toddlers is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$91K/yr68K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
66%top-5 click share · 12 brands · 29 sellers

Flapen Score

Non Toxic Paint for Toddlers against its category

The dotted line is the Toys & Games average. Past it, Non Toxic Paint for Toddlers is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Non Toxic Paint for Toddlers market on Amazon at a glance

Shoppers on Amazon United States searched for Non Toxic Paint for Toddlers 68K times last year and spent an estimated $91K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
7.3%
Market size, estimated
$91Ka year
Peak month
December2.9× the quietest month
Top search term
non toxic paint for toddlers38K searches a year

02 · Price

A sale here is worth $18.26.

Listings sell for $18.26 on average, from $5.49 to $34.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.26 that is $5K to $9K a year per listing.

Average price
$18.26inside the $15 to $100 sweet spot
Price range
$5.49–$34.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Drawing & Painting Supplies. It carries 2,100 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Drawing & Painting Supplies
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,100per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Non Toxic Paint for Toddlers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

29

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

19%

  • Brand 130%
  • Brand 220%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Non Toxic Paint for Toddlers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Non Toxic Paint for Toddlers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • non toxic paint for toddlers38K/yr
  • kid safe paint11K/yr
  • kid friendly paint5K/yr
  • nontoxic paint for toddlers8K/yr
  • toddler safe paint non toxic washable4K/yr
  • non toxic toddler paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Non Toxic Paint for Toddlers

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
14%of negative reviews mention “Color”
0.9%of orders come back
“Missing color”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Non Toxic Paint for Toddlers questions

Answered from the same tracked data.