Non Toxic Paint for Toddlers
FailDemand is soft, at -8.3% this quarter, so Non Toxic Paint for Toddlers is a Fail.
- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $91K/yr68K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 29 sellers
Flapen Score
Non Toxic Paint for Toddlers against its category
The dotted line is the Toys & Games average. Past it, Non Toxic Paint for Toddlers is stronger. Inside it, weaker.
Market
The Non Toxic Paint for Toddlers market on Amazon at a glance
Shoppers on Amazon United States searched for Non Toxic Paint for Toddlers 68K times last year and spent an estimated $91K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $91Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- non toxic paint for toddlers38K searches a year
02 · Price
A sale here is worth $18.26.
Listings sell for $18.26 on average, from $5.49 to $34.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.26 that is $5K to $9K a year per listing.
- Average price
- $18.26inside the $15 to $100 sweet spot
- Price range
- $5.49–$34.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Drawing & Painting Supplies. It carries 2,100 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Drawing & Painting Supplies
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,100per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Non Toxic Paint for Toddlers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
- Price
- $5.49
- Rating
- 4.7/5
- Reviews
- 7,655
- Age
- 4y ago

ABEIER Washable Finger Paint for Toddlers 1-3 12 Non-Toxic Colors
- Price
- $13.16
- Rating
- 4.7/5
- Reviews
- 1,554
- Age
- 3y ago

Jar Melo Washable Finger Paints for Toddlers 10 Colors Large Capacity (2.1fl oz) Non Toxic Baby Paint for Hand and Feet Safe Art Supplies Preschool Learning Gifts for Kids Age 2+
- Price
- $18.36
- Rating
- 4.5/5
- Reviews
- 1,847
- Age
- 5y ago

Honeysticks Non Toxic Finger Paint (6 Bright Colors) Washable from Skin Safe Finger Painting for Toddlers Kids Ages 1-3 2-4 3-5 Perfect First Paint for Little Artists Age 1+ Water Based Eco
- Price
- $29.57
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 2y ago
![Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]](https://m.media-amazon.com/images/I/51BwKeRZEBL.jpg)
Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]
- Price
- $17.35
- Rating
- 4.8/5
- Reviews
- 8,077
- Age
- 11y ago
Trending
estimated 90-day click momentum
ABEIER Washable Finger Paint Powder 8 Colors Baby Safe Non-Toxic Ages 1-6+
- Price
- $21.50
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 8mo ago

Shuttle Art Washable Finger Paint Set 15 Colors (2 fl oz) Toddler Paint Non-Toxic Finger Painting for Toddlers Kids Arts and Crafts
- Price
- $17.10
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 10mo ago

Veggie Baby Edible Finger Paint for Babies - Non Toxic Baby Safe Paint Powder 5 Pouches Vegan Vegetable Colors Easy Clean Made in USA Creative Play for 6 Months+
- Price
- $20.49
- Rating
- 4.4/5
- Reviews
- 1,824
- Age
- 7y ago

Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
- Price
- $20.84
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 1y ago

Jar Melo Washable Finger Paints for Toddlers 10 Colors Large Capacity (2.1fl oz) Non Toxic Baby Paint for Hand and Feet Safe Art Supplies Preschool Learning Gifts for Kids Age 2+
- Price
- $18.36
- Rating
- 4.5/5
- Reviews
- 1,847
- Age
- 5y ago
Newest
by launch date
ABEIER Washable Finger Paint Powder 8 Colors Baby Safe Non-Toxic Ages 1-6+
- Price
- $21.50
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 8mo ago

Shuttle Art Washable Finger Paint Set 15 Colors (2 fl oz) Toddler Paint Non-Toxic Finger Painting for Toddlers Kids Arts and Crafts
- Price
- $17.10
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 10mo ago

TMOL Washable Paint for Kids 10 Colors (2 fl oz) 40 Pcs Non-Toxic Finger Paint Kit with Brushes Sponge Smock Toddler Art Supplies for Painting Craft & School Projects
- Price
- $18.26
- Rating
- 4.7/5
- Reviews
- 183
- Age
- 1y ago

Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 1y ago

Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
- Price
- $20.84
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
29
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
19%
- Crayola30%
- ABEIER20%
- Honeysticks10%
- Jar Melo9%
- The Mega Deals7%
- Shuttle Art5%
Demand
Non Toxic Paint for Toddlers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Non Toxic Paint for Toddlers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- non toxic paint for toddlers38K/yr
- kid safe paint11K/yr
- kid friendly paint5K/yr
- nontoxic paint for toddlers8K/yr
- toddler safe paint non toxic washable4K/yr
- non toxic toddler paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Non Toxic Paint for Toddlers
We read the reviews and the return reasons for every product selling here.
“Missing color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Non Toxic Paint for Toddlers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








