Non Toxic Paint for Toddlers
soft demand (-8.3% this quarter) — Non Toxic Paint for Toddlers doesn't clear our bar today.
Flapen Score
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Is Non Toxic Paint for Toddlers profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Non Toxic Paint for Toddlers is a $91K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Non Toxic Paint for Toddlers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.3% over the last 90 days and 7.3% of searches end in a purchase.
$91K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Non Toxic Paint for Toddlers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
- Price
- $5.49
- Rating
- 4.7/5
- Reviews
- 7,655
- Age
- 4y ago

ABEIER Washable Finger Paint for Toddlers 1-3 12 Non-Toxic Colors
- Price
- $13.16
- Rating
- 4.7/5
- Reviews
- 1,554
- Age
- 3y ago

Jar Melo Washable Finger Paints for Toddlers 10 Colors Large Capacity (2.1fl oz) Non Toxic Baby Paint for Hand and Feet Safe Art Supplies Preschool Learning Gifts for Kids Age 2+
- Price
- $18.36
- Rating
- 4.5/5
- Reviews
- 1,847
- Age
- 5y ago

Honeysticks Non Toxic Finger Paint (6 Bright Colors) Washable from Skin Safe Finger Painting for Toddlers Kids Ages 1-3 2-4 3-5 Perfect First Paint for Little Artists Age 1+ Water Based Eco
- Price
- $29.57
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 2y ago
![Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]](https://m.media-amazon.com/images/I/51BwKeRZEBL.jpg)
Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]
- Price
- $17.35
- Rating
- 4.8/5
- Reviews
- 8,077
- Age
- 11y ago
Trending
90-day click momentum
ABEIER Washable Finger Paint Powder 8 Colors Baby Safe Non-Toxic Ages 1-6+
- Price
- $21.50
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 8mo ago

Shuttle Art Washable Finger Paint Set 15 Colors (2 fl oz) Toddler Paint Non-Toxic Finger Painting for Toddlers Kids Arts and Crafts
- Price
- $17.10
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 10mo ago

Veggie Baby Edible Finger Paint for Babies - Non Toxic Baby Safe Paint Powder 5 Pouches Vegan Vegetable Colors Easy Clean Made in USA Creative Play for 6 Months+
- Price
- $20.49
- Rating
- 4.4/5
- Reviews
- 1,824
- Age
- 7y ago

Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
- Price
- $20.84
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 1y ago

Jar Melo Washable Finger Paints for Toddlers 10 Colors Large Capacity (2.1fl oz) Non Toxic Baby Paint for Hand and Feet Safe Art Supplies Preschool Learning Gifts for Kids Age 2+
- Price
- $18.36
- Rating
- 4.5/5
- Reviews
- 1,847
- Age
- 5y ago
Newest
by launch date
ABEIER Washable Finger Paint Powder 8 Colors Baby Safe Non-Toxic Ages 1-6+
- Price
- $21.50
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 8mo ago

Shuttle Art Washable Finger Paint Set 15 Colors (2 fl oz) Toddler Paint Non-Toxic Finger Painting for Toddlers Kids Arts and Crafts
- Price
- $17.10
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 10mo ago

TMOL Washable Paint for Kids 10 Colors (2 fl oz) 40 Pcs Non-Toxic Finger Paint Kit with Brushes Sponge Smock Toddler Art Supplies for Painting Craft & School Projects
- Price
- $18.26
- Rating
- 4.7/5
- Reviews
- 183
- Age
- 1y ago

Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 1y ago

Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
- Price
- $20.84
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
29
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
19%
- Crayola30%
- ABEIER20%
- Honeysticks10%
- Jar Melo9%
- The Mega Deals7%
- Shuttle Art5%
Non Toxic Paint for Toddlers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Top Non Toxic Paint for Toddlers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- non toxic paint for toddlers38K/yr
- kid safe paint11K/yr
- kid friendly paint5K/yr
- nontoxic paint for toddlers8K/yr
- toddler safe paint non toxic washable4K/yr
- non toxic toddler paint3K/yr
What reviews say buyers love and hate about Non Toxic Paint for Toddlers
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Great assortment of colors”
“Easy Clean Up”
“Actually washable”
“fun for toddler activities”
“Very nice variety”
What buyers complain about
68% of reviews“Missing color”
“Odd smell”
“this paint is awful”
“made more of a mess”
“Average quality”
Non Toxic Paint for Toddlers return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Non Toxic Paint for Toddlers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.








