Non Toxic Paint
Non Toxic Paint shows low returns (1.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Flapen Score
Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46
Is Non Toxic Paint profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Non Toxic Paint is a $109K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct. Verdict: Worth a look — 53/100.
Non Toxic Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +26.1% over the last 90 days and 5.5% of searches end in a purchase.
$109K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 20 products
Top Non Toxic Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
- Price
- $5.49
- Rating
- 4.7/5
- Reviews
- 7,655
- Age
- 4y ago
ABEIER Washable Finger Paint for Toddlers 1-3 12 Non-Toxic Colors
- Price
- $13.16
- Rating
- 4.7/5
- Reviews
- 1,554
- Age
- 3y ago
Jar Melo Washable Finger Paints for Toddlers 10 Colors Large Capacity (2.1fl oz) Non Toxic Baby Paint for Hand and Feet Safe Art Supplies Preschool Learning Gifts for Kids Age 2+
- Price
- $18.36
- Rating
- 4.5/5
- Reviews
- 1,847
- Age
- 5y ago
![Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]](https://m.media-amazon.com/images/I/51BwKeRZEBL.jpg)
Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]
- Price
- $17.35
- Rating
- 4.8/5
- Reviews
- 8,077
- Age
- 11y ago
Cra-Z-Art Washable Classic Paint Bulk Pack 8ct Assorted Colors 4oz each bottle
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 1,269
- Age
- 3y ago
Trending
90-day click momentum
Shuttle Art Washable Finger Paint Set 15 Colors (2 fl oz) Toddler Paint Non-Toxic Finger Painting for Toddlers Kids Arts and Crafts
- Price
- $17.10
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 10mo ago
Sortnic Baby Hand and Footprint Paint with Sponge Head 2.54 fl oz Non-Toxic & Acid-Free Washable Baby Safe Paint for Newborn Keepsakes Dog Nose & Paw Prints Ideal New Mom Gift - Black
- Price
- $9.94
- Rating
- 4.4/5
- Reviews
- 269
- Age
- 1y ago
Shuttle Art Acrylic Paint 36 Colors Acrylic Paint Set with Brushes & Palette 2oz/60ml Bottles Rich Pigments Non-toxic for Artists Kids & Adults Painting on Canvas Rocks Ceramic Wood
- Price
- $25.19
- Rating
- 4.7/5
- Reviews
- 10,978
- Age
- 6y ago
Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free
- Price
- $47.71
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 1y ago
Veggie Baby Edible Finger Paint for Babies - Non Toxic Baby Safe Paint Powder 5 Pouches Vegan Vegetable Colors Easy Clean Made in USA Creative Play for 6 Months+
- Price
- $20.49
- Rating
- 4.4/5
- Reviews
- 1,824
- Age
- 7y ago
Newest
by launch dateShuttle Art Washable Finger Paint Set 15 Colors (2 fl oz) Toddler Paint Non-Toxic Finger Painting for Toddlers Kids Arts and Crafts
- Price
- $17.10
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 10mo ago
Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free
- Price
- $47.71
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 1y ago
Nicpro 12 Colors Washable Finger Paint Set for Toddlers (2 oz) Non-Toxic
- Price
- $14.26
- Rating
- 4.4/5
- Reviews
- 330
- Age
- 1y ago
TMOL Washable Paint for Kids 42 Colors Non-Toxic Safe & Washable for Toddlers Tempera Paint with Brushes Palette & Bucket School Project Art Supplies
- Price
- $24.91
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 1y ago
Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 flat
Sellers
57
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
26%
- Crayola33%
- ABEIER15%
- Colorations7%
- Jar Melo7%
- Cra-Z-Art6%
- Honeysticks5%
Non Toxic Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 2.7×
Top Non Toxic Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- non toxic paint37K/yr
- kid safe paint11K/yr
- non toxic paint for kids9K/yr
- nontoxic paint7K/yr
- non toxic washable paint5K/yr
- washable paint for kids non toxic5K/yr
- non toxic kids paint5K/yr
- skin safe paint5K/yr
- kid friendly paint5K/yr
- washable non toxic paint2K/yr
What reviews say buyers love and hate about Non Toxic Paint
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great assortment of colors”
“Easy to clean up”
“Quality and safe product that I trust for my child to use”
“Actually washable”
“Good price”
What buyers complain about
73% of reviews“paint pops out when you go to take them off”
“colors dont show up that well”
“No smell”
“made more of a mess”
“Some are used”
Non Toxic Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Non Toxic Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
