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Non Toxic Paint

Maybe

An estimated 1.0% of orders come back. But the products selling today already average 4.6★, so Non Toxic Paint is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46
Market size
$109K/yr93K searches / yr
90-day growth
+26.1%search demand this quarter
Competition
60%top-5 click share · 15 brands · 57 sellers

Flapen Score

Non Toxic Paint against its category

The dotted line is the Toys & Games average. Past it, Non Toxic Paint is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Non Toxic Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Non Toxic Paint 93K times last year and spent an estimated $109K. The top 5 brands take 69% of clicks. Demand peaks in Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+26.1%
Conversion, latest week
5.5%
Market size, estimated
$109Ka year
Peak month
October2.7× the quietest month
Top search term
non toxic paint37K searches a year

02 · Price

A sale here is worth $21.50.

Listings sell for $21.50 on average, from $5.49 to $47.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.50 that is $5K to $11K a year per listing.

Average price
$21.50inside the $15 to $100 sweet spot
Price range
$5.49–$47.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Drawing & Painting Supplies. It carries 2,591 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Drawing & Painting Supplies
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,591per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Non Toxic Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

57

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

26%

  • Brand 133%
  • Brand 215%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Non Toxic Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.7×

Search terms

Top Non Toxic Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • non toxic paint37K/yr
  • kid safe paint11K/yr
  • non toxic paint for kids9K/yr
  • nontoxic paint7K/yr
  • non toxic washable paint5K/yr
  • washable paint for kids non toxic5K/yr
  • non toxic kids paint5K/yr
  • skin safe paint5K/yr
  • kid friendly paint5K/yr
  • washable non toxic paint2K/yr

Reviews and returns

What reviews say buyers love and hate about Non Toxic Paint

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
18%of negative reviews mention “Paint Quality”
1.0%of orders come back
“paint pops out when you go to take them off”
A buyer, on “Paint Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Non Toxic Paint questions

Answered from the same tracked data.