Non Toxic Paint
MaybeAn estimated 1.0% of orders come back. But the products selling today already average 4.6★, so Non Toxic Paint is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 4653
- Market size
- $109K/yr93K searches / yr
- 90-day growth
- +26.1%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 57 sellers
Flapen Score
Non Toxic Paint against its category
The dotted line is the Toys & Games average. Past it, Non Toxic Paint is stronger. Inside it, weaker.
Market
The Non Toxic Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Non Toxic Paint 93K times last year and spent an estimated $109K. The top 5 brands take 69% of clicks. Demand peaks in Oct. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- +26.1%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $109Ka year
- Peak month
- October2.7× the quietest month
- Top search term
- non toxic paint37K searches a year
02 · Price
A sale here is worth $21.50.
Listings sell for $21.50 on average, from $5.49 to $47.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.50 that is $5K to $11K a year per listing.
- Average price
- $21.50inside the $15 to $100 sweet spot
- Price range
- $5.49–$47.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Drawing & Painting Supplies. It carries 2,591 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Drawing & Painting Supplies
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 2,591per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Non Toxic Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
- Price
- $5.49
- Rating
- 4.7/5
- Reviews
- 7,655
- Age
- 4y ago

ABEIER Washable Finger Paint for Toddlers 1-3 12 Non-Toxic Colors
- Price
- $13.16
- Rating
- 4.7/5
- Reviews
- 1,554
- Age
- 3y ago

Jar Melo Washable Finger Paints for Toddlers 10 Colors Large Capacity (2.1fl oz) Non Toxic Baby Paint for Hand and Feet Safe Art Supplies Preschool Learning Gifts for Kids Age 2+
- Price
- $18.36
- Rating
- 4.5/5
- Reviews
- 1,847
- Age
- 5y ago
![Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]](https://m.media-amazon.com/images/I/51BwKeRZEBL.jpg)
Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]
- Price
- $17.35
- Rating
- 4.8/5
- Reviews
- 8,077
- Age
- 11y ago

Cra-Z-Art Washable Classic Paint Bulk Pack 8ct Assorted Colors 4oz each bottle
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 1,269
- Age
- 3y ago
Trending
estimated 90-day click momentum
Shuttle Art Washable Finger Paint Set 15 Colors (2 fl oz) Toddler Paint Non-Toxic Finger Painting for Toddlers Kids Arts and Crafts
- Price
- $17.10
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 10mo ago

Sortnic Baby Hand and Footprint Paint with Sponge Head 2.54 fl oz Non-Toxic & Acid-Free Washable Baby Safe Paint for Newborn Keepsakes Dog Nose & Paw Prints Ideal New Mom Gift - Black
- Price
- $9.94
- Rating
- 4.4/5
- Reviews
- 269
- Age
- 1y ago

Shuttle Art Acrylic Paint 36 Colors Acrylic Paint Set with Brushes & Palette 2oz/60ml Bottles Rich Pigments Non-toxic for Artists Kids & Adults Painting on Canvas Rocks Ceramic Wood
- Price
- $25.19
- Rating
- 4.7/5
- Reviews
- 10,978
- Age
- 6y ago

Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free
- Price
- $47.71
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 1y ago

Veggie Baby Edible Finger Paint for Babies - Non Toxic Baby Safe Paint Powder 5 Pouches Vegan Vegetable Colors Easy Clean Made in USA Creative Play for 6 Months+
- Price
- $20.49
- Rating
- 4.4/5
- Reviews
- 1,824
- Age
- 7y ago
Newest
by launch date
Shuttle Art Washable Finger Paint Set 15 Colors (2 fl oz) Toddler Paint Non-Toxic Finger Painting for Toddlers Kids Arts and Crafts
- Price
- $17.10
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 10mo ago

Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free
- Price
- $47.71
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 1y ago

Nicpro 12 Colors Washable Finger Paint Set for Toddlers (2 oz) Non-Toxic
- Price
- $14.26
- Rating
- 4.4/5
- Reviews
- 330
- Age
- 1y ago

TMOL Washable Paint for Kids 42 Colors Non-Toxic Safe & Washable for Toddlers Tempera Paint with Brushes Palette & Bucket School Project Art Supplies
- Price
- $24.91
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 1y ago

Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
57
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
26%
- Crayola33%
- ABEIER15%
- Colorations7%
- Jar Melo7%
- Cra-Z-Art6%
- Honeysticks5%
Demand
Non Toxic Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.7×
Search terms
Top Non Toxic Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- non toxic paint37K/yr
- kid safe paint11K/yr
- non toxic paint for kids9K/yr
- nontoxic paint7K/yr
- non toxic washable paint5K/yr
- washable paint for kids non toxic5K/yr
- non toxic kids paint5K/yr
- skin safe paint5K/yr
- kid friendly paint5K/yr
- washable non toxic paint2K/yr
Reviews and returns
What reviews say buyers love and hate about Non Toxic Paint
We read the reviews and the return reasons for every product selling here.
“paint pops out when you go to take them off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Non Toxic Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








