Non Toxic Markers

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

+32.0%

Conversion, latest week

11.4%

Market size, estimated

$5.0Ma year

Peak month

December3.0× the quietest month

Top search term

crayola markers1.3M searches a year

Listings sell for $13.17 on average, from $3.37 to $59.28. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 25,000 to 30,000 of them. At $13.17 that is $329K to $395K a year per listing.

Average price

$13.17under the $15 to $100 sweet spot

Price range

$3.37–$59.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

25,000–30,000

Revenue per listing a year

$329K–$395K

Returns

0.7%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Drawing & Painting Supplies. It carries 9,898 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#62in Drawing & Painting Supplies

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

9,898per listing

Listings tracked

17

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months