Non Toxic Markers
Non Toxic Markers clears our launch bar: a $5.0M/yr market growing +32.0% this quarter with returns at 0.7%.
Flapen Score
Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 46
Is Non Toxic Markers profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Non Toxic Markers is a $5.0M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Launch it — 57/100.
Non Toxic Markers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +32.0% over the last 90 days and 11.4% of searches end in a purchase.
$5.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 17 products
Top Non Toxic Markers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Broad Line Markers (12 Count) Washable Markers for Kids Assorted Colors Arts & Crafts Supplies For Coloring Books & Art Projects Ages 3+
- Price
- $5.97
- Rating
- 4.8/5
- Reviews
- 20,222
- Age
- 20y ago
Crayola Ultra Clean Washable Markers (40ct) Teacher School Supplies for Kids Broad Line Colored Markers Art Marker Set Ages 3+
- Price
- $14.34
- Rating
- 4.8/5
- Reviews
- 31,821
- Age
- 10y ago
Crayola Super Tips Marker Set (100ct) Fine Point Washable Markers Teacher Must Haves Back to School Supplies for Kids & Adults Art Supplies Ages 3+
- Price
- $16.43
- Rating
- 4.8/5
- Reviews
- 42,899
- Age
- 10y ago
Amazon Basics Colored Washable Markers for Coloring and Drawing Broad Line Multicolored 10-Pack
- Price
- $4.11
- Rating
- 4.6/5
- Reviews
- 2,020
- Age
- 1y ago
Crayola Broad Line Markers (12pk) Assorted Bulk Markers for Kids Arts & Crafts Supplies for Coloring Books Construction Paper Ages 3+
- Price
- $18.67
- Rating
- 4.8/5
- Reviews
- 5,704
- Age
- 8mo ago
Trending
90-day click momentum
Crayola Assorted Broad Line Markers 10 Count - 2 Pack
- Price
- $7.78
- Rating
- 4.7/5
- Reviews
- 312
- Age
- 12y ago
12 Count Washable Markers for Kids Broad Line Markers with Conical Tip Assorted Colors Drawing Essentials for School Classroom Student Teacher Must Have for Coloring Book Art & Craft Supplies
- Price
- $5.25
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 10mo ago
Cra-Z-Art Bold Washable Markers 10 Count
- Price
- $3.37
- Rating
- 4.7/5
- Reviews
- 370
- Age
- 16y ago
Crayola Broad Line Markers (12pk) Assorted Bulk Markers for Kids Arts & Crafts Supplies for Coloring Books Construction Paper Ages 3+
- Price
- $18.67
- Rating
- 4.8/5
- Reviews
- 5,704
- Age
- 8mo ago
Amazon Basics Super Tip Washable Markers 40 Vibrant Colors Multicolored
- Price
- $7.37
- Rating
- 4.4/5
- Reviews
- 577
- Age
- 1y ago
Newest
by launch dateCrayola Broad Line Markers (12pk) Assorted Bulk Markers for Kids Arts & Crafts Supplies for Coloring Books Construction Paper Ages 3+
- Price
- $18.67
- Rating
- 4.8/5
- Reviews
- 5,704
- Age
- 8mo ago
12 Count Washable Markers for Kids Broad Line Markers with Conical Tip Assorted Colors Drawing Essentials for School Classroom Student Teacher Must Have for Coloring Book Art & Craft Supplies
- Price
- $5.25
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 10mo ago
Amazon Basics Super Tip Washable Markers 40 Vibrant Colors Multicolored
- Price
- $7.37
- Rating
- 4.4/5
- Reviews
- 577
- Age
- 1y ago
Amazon Basics Colored Washable Markers for Coloring and Drawing Broad Line Multicolored 10-Pack
- Price
- $4.11
- Rating
- 4.6/5
- Reviews
- 2,020
- Age
- 1y ago
Amazon Basics Washable Markers for Kids Fine Tip Assorted Colors Non-Toxic Drawing and Coloring School Supplies Set Pack of 24
- Price
- $13.53
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 rising
Sellers
314
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Crayola86%
- Amazon Basics10%
- Cra-Z-Art2%
- TooyBing2%
Non Toxic Markers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.0×
Top Non Toxic Markers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crayola markers1.3M/yr
- washable markers732K/yr
- crayola washable markers264K/yr
- washable markers for kids296K/yr
- markers crayola110K/yr
- toddler markers101K/yr
- washable markers for toddlers 1-381K/yr
- markers washable69K/yr
- kids markers washable64K/yr
- washable markers for kids ages 4-854K/yr
What reviews say buyers love and hate about Non Toxic Markers
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Great assortment of colors”
“Great variety too”
“Good price”
“easy to handle”
“Great fun”
What buyers complain about
76% of reviews“The red is not as dark”
“these markers were very dry”
“not as easy for my. nearly”
“Running out after a few days”
“However, these are not cheap, more than a dollar per marker”
Non Toxic Markers return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Non Toxic Markers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
