Is non toxic markers profitable to sell on Amazon United States?

The niche generates $5.0M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Launch it (57/100).

How competitive is the non toxic markers niche?

4 brands and 314 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in non toxic markers?

Top complaints mined from reviews: Color, Moist/Dry, Ease Of Use. The return rate is 0.7%.

When does demand for non toxic markers peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the non toxic markers niche?

Listings span $3.37–$59.28; the average listing price is $13.17 (sweet spot $15–$100). The average incumbent carries 9,898 reviews — the moat a new listing must climb.

non toxic markers

Launch it

A $5.0M/yr market growing +32.0% this quarter with returns at 0.7% — clears our launch bar.

Market size

Incredible$5.0M

$5.0M/yr · 3.3M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$3.37–$59.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.17

avg listing price — sweet spot $15–$100

Growth

Good+32.0%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,898.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, non toxic markers is a $5.0M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Launch it — 57/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

non toxic markers market data

Units sold / yr: 500K–600K; avg 25,000–30,000/product
Revenue / yr: $6.6M–$7.9M; units × avg price
Conversion rate: 11.4%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

314

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Crayola86%
Amazon Basics10%
Cra-Z-Art2%
TooyBing2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top non toxic markers search terms

crayola markers1.3M/yr +38.0%6.7% conv.
washable markers732K/yr +42.8%9.3% conv.
crayola washable markers264K/yr +75.1%9.2% conv.
washable markers for kids296K/yr -5.7%9.5% conv.
markers crayola110K/yr +47.3%6.1% conv.
toddler markers101K/yr -7.8%2.6% conv.
washable markers for toddlers 1-381K/yr -0.2%6.4% conv.
markers washable69K/yr +10.0%9.0% conv.
kids markers washable64K/yr +4.2%5.5% conv.
washable markers for kids ages 4-854K/yr +9.5%5.5% conv.

All search terms

Top non toxic markers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crayola Broad Line Markers (12 Count) Washable Markers for Kids Assorted Colors Arts & Crafts Supplies For Coloring Books & Art Projects Ages 3+

Crayola$5.974.8★20,222 rev

Crayola Ultra Clean Washable Markers (40ct) Teacher School Supplies for Kids Broad Line Colored Markers Art Marker Set Ages 3+

Crayola$14.344.8★31,821 rev

Crayola Super Tips Marker Set (100ct) Fine Point Washable Markers Teacher Must Haves Back to School Supplies for Kids & Adults Art Supplies Ages 3+

Crayola$16.434.8★42,899 rev

Amazon Basics Colored Washable Markers for Coloring and Drawing Broad Line Multicolored 10-Pack

Amazon Basics$4.114.6★2,020 rev

Crayola Broad Line Markers (12pk) Assorted Bulk Markers for Kids Arts & Crafts Supplies for Coloring Books Construction Paper Ages 3+

Crayola$18.674.8★5,704 rev

Newest

by launch date

Crayola Broad Line Markers (12pk) Assorted Bulk Markers for Kids Arts & Crafts Supplies for Coloring Books Construction Paper Ages 3+

Crayola$18.675,704 rev

8mo ago

12 Count Washable Markers for Kids Broad Line Markers with Conical Tip Assorted Colors Drawing Essentials for School Classroom Student Teacher Must Have for Coloring Book Art & Craft Supplies

TooyBing$5.25146 rev

10mo ago

Amazon Basics Super Tip Washable Markers 40 Vibrant Colors Multicolored

Amazon Basics$7.37577 rev

1y ago

Amazon Basics Colored Washable Markers for Coloring and Drawing Broad Line Multicolored 10-Pack

Amazon Basics$4.112,020 rev

1y ago

Amazon Basics Washable Markers for Kids Fine Tip Assorted Colors Non-Toxic Drawing and Coloring School Supplies Set Pack of 24

Amazon Basics$13.53413 rev

3y ago

What buyers say about non toxic markers

What buyers praise and complain about, mined from review topics.

What buyers love

Color27%

“Great assortment of colors”

Quality-Overall12%

“Great variety too”

Value For Money9%

“Good price”

Ease Of Use7%

“easy to handle”

Fun/Entertainment Experience5%

“Great fun”

Advertised Vs Actual Product5%

“As advertised”

Size-Overall4%

“they are a great size”

Washability4%

“colors are very washable”

Gifting Purpose3%

“Awesome gift”

Durability3%

“Durable”

What buyers complain about

Color19%

“The red is not as dark”

Moist/Dry11%

“these markers were very dry”

Ease Of Use10%

“not as easy for my. nearly”

Durability8%

“Running out after a few days”

Value For Money8%

“However, these are not cheap, more than a dollar per marker”

Ease Of Cleaning7%

“Beware once it gets onto your hands its very hard to clean”

Quality-Overall5%

“markers are cheap”

Thickness3%

“Not thick”

Size-Overall3%

“Disappointed though that after emptying each individual box of crayons they did not fit in the provided tub”

Functionality-Overall3%

“nothing worked”

Top return reasons

Value For Money32%

Size-Overall16%

Color10%

Advertised Vs Actual Product10%

Product Condition4%

Functionality-Overall4%

Defective Material/Parts4%

Thickness2%

Quality-Overall2%

Moist/Dry2%

Common questions

Is non toxic markers profitable to sell on Amazon United States?: The niche generates $5.0M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Launch it (57/100).
How competitive is the non toxic markers niche?: 4 brands and 314 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in non toxic markers?: Top complaints mined from reviews: Color, Moist/Dry, Ease Of Use. The return rate is 0.7%.
When does demand for non toxic markers peak?: Demand peaks in Aug–Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the non toxic markers niche?: Listings span $3.37–$59.28; the average listing price is $13.17 (sweet spot $15–$100). The average incumbent carries 9,898 reviews — the moat a new listing must climb.