non toxic crayons for toddlers 1-3
Skip itSoft demand (-13.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.68–$26.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,633.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 71K searches
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, non toxic crayons for toddlers 1-3 is a $80K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
non toxic crayons for toddlers 1-3 market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $75K–$100K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 1.7%
- Avg brand age
- 51 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
78
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
13%
- Honeysticks38%
- TinyGeeks23%
- JUPITEARTH13%
- ZENO6%
- Crayola3%
- YSNYSN3%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -13.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top non toxic crayons for toddlers 1-3 search terms
- non toxic crayons33K/yr
- non toxic crayons for toddlers 1-330K/yr
- crayons non toxic4K/yr
- non toxic toddler crayons3K/yr
Top non toxic crayons for toddlers 1-3 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TinyGeeks Jumbo Crayons (18 Colors) Non-Toxic Washable Crayons for Toddlers and Kids (Ages 1-8) Easy-to-Hold - Ideal for Travel Art and Learning
TinyGeeks$9.104.7★1,420 rev
Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly
Honeysticks$21.104.5★17,847 rev
Honeysticks Jumbo Crayons (8 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 8 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8
Honeysticks$13.834.5★2,675 rev
ZENO 18-Color Jumbo Crayons Non-Toxic and Washable for Toddlers (1-3) & Kids (4-8) Easy-to-Hold Large Crayons Perfect for Travel Art and Early Childhood Activities
ZENO$8.224.7★883 rev
Honeysticks Super Jumbo Crayons (6 Pack) - 100% Pure Beeswax Non Toxic Crayons for Toddlers 1-3 Extra Large Crayon Size Easy to Hold and Use Unbreakable Toddler Crayon Eco-Friendly
Honeysticks$18.114.6★3,369 rev
Newest
by launch date
Four Candies Crayons for Toddlers 1-3 12 Colors Non-Toxic Unbreakable
Four Candies$8.281,997 rev
LovelyJn 24 Colors Jumbo Crayons for Toddlers 1-3 2-4 Non-Toxic Washable Crayons for Kids Ages 3-5 4-8 6-8 School Art Supplies Classroom Must Haves Ideal Coloring Set Gifts for Boys Girls
LovelyJn$16.9233 rev
24 Colors Jumbo Crayons for Toddlers 1-3 Non-Toxic Washable Crayon for Kids Ages 4-8 Easy to Hold and Unbreakable Big Toddler Crayons for Toddler Coloring.Best Gift for Holiday Travel and Art
FUMILE$9.72265 rev
Jumbo Crayons For Toddlers 1-3 - 16pc Toddler Crayons For Kids Ages 4-8 1-3 2-4 - With Printed & PDF Crayon Color Sheets - Non Toxic Washable Large & Easy To Grip - Toddler Coloring Art Supplies
Momo & Nashi$14.441,294 rev
JUPITEARTH 12 Colors Twist Crayons for Toddlers 1-3 Non-Toxic Washable
JUPITEARTH$12.26684 rev
Trending
90-day click momentumLovelyJn 24 Colors Jumbo Crayons for Toddlers 1-3 2-4 Non-Toxic Washable Crayons for Kids Ages 3-5 4-8 6-8 School Art Supplies Classroom Must Haves Ideal Coloring Set Gifts for Boys Girls
LovelyJn$16.924.5★
Crayola Washable Crayons Large Size 8 Colors Pack of 1
Crayola$7.014.8★
Four Candies Crayons for Toddlers 1-3 12 Colors Non-Toxic Unbreakable
Four Candies$8.284.5★
Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential
Cra-Z-Art$1.684.6★
Color Swell Crayons 1 Pack 24 Colors Per Pack (24 Total)
Color Swell$5.064.6★
What buyers say about non toxic crayons for toddlers 1-3
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment of colors”
“Easy for little hands”
“Good size”
“They do not break”
“The crayons themselves are nice quality”
“Nice grip”
“Easy clean up”
“Fun times”
“Good value for money”
“feel great handling”
What buyers complain about
“Dull colors”
“Broke easily”
“Lids too small”
“Boxes are not good quality”
“I see why these are cheaper”
“Has a chemical smell”
“all the colors BARELY show up on coloring book pages”
“They are hard to use now”
“Definitely not a clean activity”
“Color stains”
Top return reasons
Common questions
- Is non toxic crayons for toddlers 1-3 profitable to sell on Amazon United States?
- The niche generates $80K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the non toxic crayons for toddlers 1-3 niche?
- 14 brands and 78 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in non toxic crayons for toddlers 1-3?
- Top complaints mined from reviews: Color, Durability, Size-Overall. The return rate is 0.8%.
- When does demand for non toxic crayons for toddlers 1-3 peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the non toxic crayons for toddlers 1-3 niche?
- Listings span $1.68–$26.01; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 2,633 reviews — the moat a new listing must climb.