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Non Toxic Crayons for Toddlers 1-3

soft demand (-13.5% this quarter) — Non Toxic Crayons for Toddlers 1-3 doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 20Growth 18Conversion 83Competition 45Returns 96Price range 45Avg price 54Brand share 35Review moat 39Quality gap 32
This niche Category average · 3,143 niches

Is Non Toxic Crayons for Toddlers 1-3 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Non Toxic Crayons for Toddlers 1-3 is a $80K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 44/100.

Non Toxic Crayons for Toddlers 1-3: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.5% over the last 90 days and 9.0% of searches end in a purchase.

$80K

revenue / yr

Units sold / yr8K
Search volume / yr-13.5%71K
Conversion rate9.0%
Avg price$12.54

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers14 · 78
Top-5 product click share58%
Open market16%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement91%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews2,633

Top Non Toxic Crayons for Toddlers 1-3 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$8K$12K$16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

78

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

13%

  • Honeysticks38%
  • TinyGeeks23%
  • JUPITEARTH13%
  • ZENO6%
  • Crayola3%
  • YSNYSN3%
  • Open — no brand owns it (8 brands, 13%)

Non Toxic Crayons for Toddlers 1-3 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR9.0%Products23Brands14Top 5 Brands84%OOS Rate1.7%Rating4.6★Reviews2,633Avg BSR#46
2K2KBlack Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Non Toxic Crayons for Toddlers 1-3 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • non toxic crayons33K/yr
  • non toxic crayons for toddlers 1-330K/yr
  • crayons non toxic4K/yr
  • non toxic toddler crayons3K/yr

What reviews say buyers love and hate about Non Toxic Crayons for Toddlers 1-3

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Color25%

Great assortment of colors

Ease Of Use9%

Easy for little hands

Size-Overall8%

Good size

Durability8%

They do not break

Quality-Overall8%

The crayons themselves are nice quality

What buyers complain about

55% of reviews
Color19%

Dull colors

Durability10%

Broke easily

Size-Overall7%

Lids too small

Quality-Overall5%

Boxes are not good quality

Value For Money4%

I see why these are cheaper

Non Toxic Crayons for Toddlers 1-3 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
24%
2Value For Money
14%
3Color
9%
4Advertised Vs Actual Product
9%
5Smell
6%

Common Non Toxic Crayons for Toddlers 1-3 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Non Toxic Crayons for Toddlers 1-3 44/100 on Amazon United States — Skip it. The niche generates $80K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -13.5% over the last 90 days.
Search demand for Non Toxic Crayons for Toddlers 1-3 on Amazon United States is steady year-round — the busiest month runs 1.6× the quietest.