Non Toxic Crayons for Toddlers 1-3
FailDemand is soft, at -13.5% this quarter, so Non Toxic Crayons for Toddlers 1-3 is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $80K/yr71K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 58%top-5 click share · 14 brands · 78 sellers
Flapen Score
Non Toxic Crayons for Toddlers 1-3 against its category
The dotted line is the Toys & Games average. Past it, Non Toxic Crayons for Toddlers 1-3 is stronger. Inside it, weaker.
Market
The Non Toxic Crayons for Toddlers 1-3 market on Amazon at a glance
Shoppers on Amazon United States searched for Non Toxic Crayons for Toddlers 1-3 71K times last year and spent an estimated $80K. The top 5 brands take 84% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $80Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- non toxic crayons33K searches a year
02 · Price
A sale here is worth $12.54.
Listings sell for $12.54 on average, from $1.68 to $26.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.54 that is $3K to $6K a year per listing.
- Average price
- $12.54under the $15 to $100 sweet spot
- Price range
- $1.68–$26.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #46 within Drawing & Painting Supplies. It carries 2,633 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #46in Drawing & Painting Supplies
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 2,633per listing
- Listings tracked
- 23
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Non Toxic Crayons for Toddlers 1-3 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
78
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
13%
- Brand 138%
- Brand 223%
- Brand 313%
- Brand 46%
- Brand 53%
- Brand 63%
- Open — no brand owns it (8 brands, 13%)
Demand
Non Toxic Crayons for Toddlers 1-3 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Non Toxic Crayons for Toddlers 1-3 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- non toxic crayons33K/yr
- non toxic crayons for toddlers 1-330K/yr
- crayons non toxic4K/yr
- non toxic toddler crayons3K/yr
Reviews and returns
What reviews say buyers love and hate about Non Toxic Crayons for Toddlers 1-3
We read the reviews and the return reasons for every product selling here.
“Dull colors”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Non Toxic Crayons for Toddlers 1-3 questions
Answered from the same tracked data.








