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Nobara Figure

a small market ($15K/yr) — Nobara Figure doesn't clear our bar today.

Flapen Score

48
Skip it

Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46

Market size 4Growth 42Conversion 11Competition 72Returns 91Price range 89Avg price 95Brand share 54Review moat 62Quality gap 22
This niche Category average · 3,143 niches

Is Nobara Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Nobara Figure is a $15K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 48/100.

Nobara Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.5% over the last 90 days and 0.9% of searches end in a purchase.

$15K

revenue / yr

Units sold / yr750
Search volume / yr+13.5%56K
Conversion rate0.9%
Avg price$30.17

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers16 · 189
Top-5 product click share42%
Open market27%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement45%
New entrants (1y)3· 0 succeeded
Avg rating4.7★
Avg reviews1,036

Top Nobara Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

$0$452$905$1K$2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

189

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

22%

  • TAMASHII NATIONS19%
  • Banpresto18%
  • Funko15%
  • SEGA10%
  • Taito10%
  • QAHEART6%

Nobara Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR0.9%Products33Brands16Top 5 Brands73%OOS Rate9.1%Rating4.7★Reviews1,036Avg BSR#15,373
5K4KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.3×

Top Nobara Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nobara figure25K/yr
  • nobara21K/yr
  • nobara kugisaki6K/yr
  • nobara kugisaki figure4K/yr

What reviews say buyers love and hate about Nobara Figure

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall39%

Great quality

Gifting Purpose18%

Was a great gift

Durability9%

durable

Size-Overall9%

Excellent detail and size

Brightness/Shine/Glow9%

the glow in the dark chase variant looks amazing

What buyers complain about

93% of reviews
Brightness/Shine/Glow29%

mine doesnt glow in the dark

Size-Overall29%

Did not fit

Value For Money14%

Should be like $70

Accuracy-Overall14%

Not accurate

Durability7%

Perfect condition just breaks easily if not careful

Nobara Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Value For Money
13%
3Advertised Vs Actual Product
8%
4Arm Fit
6%
5Defective Material/Parts
5%

Common Nobara Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nobara Figure 48/100 on Amazon United States — Skip it. The niche generates $15K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +13.5% over the last 90 days.
Search demand for Nobara Figure on Amazon United States peaks in Aug–Sep–Dec, where the busiest month runs 2.3× the quietest.