ninjago keychain
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.12avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great353.36avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.92–$252.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$161K$161K/yr · 341K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ninjago keychain is a $161K/yr Amazon United States market (341K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
ninjago keychain market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $128K–$161K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #5,111
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 57%
- Out of stock
- 5.7%
- Avg brand age
- 36 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
4 flat
Sellers
316
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
21%
Top 20: 57%
Open market
0%
- LEGO89%
- IQ9%
- STAR WARS1%
- Scale Wear Design0%
Demand
Weekly Amazon search volume, last 17 weeks — -24.8% search growth over the last 90 days.Top ninjago keychain search terms
- lego ninjago jay46K/yr
- lego ninjago lloyd36K/yr
- lloyd ninjago22K/yr
- ninjago jay30K/yr
- ninjago keychain21K/yr
- ninjago legos jay17K/yr
- ninjago lloyd21K/yr
- lloyd19K/yr
- jay ninjago18K/yr
- lego ninjago keychain17K/yr
Top ninjago keychain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO NINJAGO Lanyard Neck Strap for Key Chains Detachable Lanyard for Phone Keys ID Badge with clasp and Release Buckle Team
LEGO$8.964.8★179 rev
LEGO NINJAGO Loyd vs. Earth Monster Spinner Building Toy for Boys & Girls - Ninja Toy Figures & Playset for Kids Ages 6+ - Includes 2 Minifigures for Pretend Play - Gift Idea for Birthdays - 71850
LEGO$9.994.8★262 rev
LEGO Ninjago: Jay with Nunchucks of Lightning from The Island
LEGO$14.834.7★82 rev
LEGO NINJAGO Jays Transforming Car Building Toy for Boys & Girls - Toy Car W/2 Play Modes for Kids Ages 8+ - W/Jay NYA Dragon Form Kai & 2 More Minifigures - Gift Idea for Birthdays - 71856
LEGO$54.694.8★111 rev
LEGO NINJAGO Jays Dragon Mech Fight Building Toy - Pretend Play Set for Boys & Girls Ages 4+ - Includes 2 Minifigures - Gifts for Birthdays - 71853
LEGO$19.204.9★88 rev
Newest
by launch dateLEGO NINJAGO Jays Dragon Mech Fight Building Toy - Pretend Play Set for Boys & Girls Ages 4+ - Includes 2 Minifigures - Gifts for Birthdays - 71853
LEGO$19.2088 rev
LEGO NINJAGO Lloyds Titan Mech 15th Anniversary Building Toy - Collectible Mech Set for Boys & Girls Ages 14+ - Display as Bedroom Decor - Gift for Birthdays - 71860
LEGO$129.4184 rev
LEGO NINJAGO Loyd vs. Earth Monster Spinner Building Toy for Boys & Girls - Ninja Toy Figures & Playset for Kids Ages 6+ - Includes 2 Minifigures for Pretend Play - Gift Idea for Birthdays - 71850
LEGO$9.99262 rev
LEGO NINJAGO Jays Transforming Car Building Toy for Boys & Girls - Toy Car W/2 Play Modes for Kids Ages 8+ - W/Jay NYA Dragon Form Kai & 2 More Minifigures - Gift Idea for Birthdays - 71856
LEGO$54.69111 rev
LEGO NINJAGO Ninja Character Display 15th Anniversary Building Toy for Kids Ages 14+ - Ninja Playset W/Elemental Master of Lightning + 7 Minifigures - Gift Idea for Teen Boys & Girls - 71866
LEGO$45.06522 rev
Trending
90-day click momentum
LEGO Ninjago Boys Pajamas Ninja Long Sleeve Boys Pjs Ninjago Kids Pajama Set Blue 14
LEGO$31.494.3★
LEGO NINJAGO Future Kids School Backpack Bookbag for Travel On-the-Go Back to School Boys and Girls with Adjustable Padded Straps Lloyd Green
LEGO$44.404.8★
LEGO Ninjago Lloyd And Kai Boys Hoodie | Ninjago Hoodies For Kids | Boys Hoodies | 10 Multicolored
LEGO$35.604.6★
LEGO NINJAGO Jays Dragon Mech Fight Building Toy - Pretend Play Set for Boys & Girls Ages 4+ - Includes 2 Minifigures - Gifts for Birthdays - 71853
LEGO$19.204.9★
LEGO NINJAGO Lanyard Neck Strap for Key Chains Detachable Lanyard for Phone Keys ID Badge with clasp and Release Buckle Team
LEGO$8.964.8★
What buyers say about ninjago keychain
What buyers praise and complain about, mined from review topics.What buyers love
“Fun toy”
“GREAT GIFT”
“Good Value”
“Assembly is easy per our son”
“its great quality like a Lego set”
“Great addition to my collection”
“The design is great”
“As Expected”
“The instructions are clear”
“Cool to display”
What buyers complain about
“Larger than I thought”
“A little bit expensive”
“My 10 year old put together without any help”
“Lego feet don't stick on the studs after awhile”
“Its not the exact accurate look”
“Directions couldnt be easier”
“I was very much misled”
“Connections unsteady”
“My only complain is the incorrect color for some of the figures”
“Connections unsteady”
Top return reasons
Common questions
- Is ninjago keychain profitable to sell on Amazon United States?
- The niche generates $161K/yr across 76 tracked products. 12 of 18 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the ninjago keychain niche?
- 4 brands and 316 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ninjago keychain?
- Top complaints mined from reviews: Size-Overall, Value For Money, Assembly/Installation. The return rate is 1.2%.
- What does it cost to enter the ninjago keychain niche?
- Listings span $7.92–$252.16; the average listing price is $32.12 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.