Ninjago Keychain
brand-locked demand (top 5 brands take 100% of clicks) — Ninjago Keychain doesn't clear our bar today.
Flapen Score
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Is Ninjago Keychain profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Ninjago Keychain is a $161K/yr Amazon United States market (341K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Ninjago Keychain: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.8% over the last 90 days and 1.5% of searches end in a purchase.
$161K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 76 products
Top Ninjago Keychain products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LEGO NINJAGO Lanyard Neck Strap for Key Chains Detachable Lanyard for Phone Keys ID Badge with clasp and Release Buckle Team
- Price
- $8.96
- Rating
- 4.8/5
- Reviews
- 179
- Age
- 3y ago
LEGO NINJAGO Loyd vs. Earth Monster Spinner Building Toy for Boys & Girls - Ninja Toy Figures & Playset for Kids Ages 6+ - Includes 2 Minifigures for Pretend Play - Gift Idea for Birthdays - 71850
- Price
- $9.99
- Rating
- 4.8/5
- Reviews
- 262
- Age
- 7mo ago
LEGO Ninjago: Jay with Nunchucks of Lightning from The Island
- Price
- $14.83
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 6y ago
LEGO NINJAGO Jays Transforming Car Building Toy for Boys & Girls - Toy Car W/2 Play Modes for Kids Ages 8+ - W/Jay NYA Dragon Form Kai & 2 More Minifigures - Gift Idea for Birthdays - 71856
- Price
- $54.69
- Rating
- 4.8/5
- Reviews
- 111
- Age
- 7mo ago
LEGO NINJAGO Jays Dragon Mech Fight Building Toy - Pretend Play Set for Boys & Girls Ages 4+ - Includes 2 Minifigures - Gifts for Birthdays - 71853
- Price
- $19.20
- Rating
- 4.9/5
- Reviews
- 88
- Age
- 5mo ago
Trending
90-day click momentum
LEGO Ninjago Boys Pajamas Ninja Long Sleeve Boys Pjs Ninjago Kids Pajama Set Blue 14
- Price
- $31.49
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 10mo ago
LEGO NINJAGO Future Kids School Backpack Bookbag for Travel On-the-Go Back to School Boys and Girls with Adjustable Padded Straps Lloyd Green
- Price
- $44.40
- Rating
- 4.8/5
- Reviews
- 741
- Age
- 9y ago
LEGO Ninjago Lloyd And Kai Boys Hoodie | Ninjago Hoodies For Kids | Boys Hoodies | 10 Multicolored
- Price
- $35.60
- Rating
- 4.6/5
- Reviews
- 716
- Age
- 8y ago
LEGO NINJAGO Jays Dragon Mech Fight Building Toy - Pretend Play Set for Boys & Girls Ages 4+ - Includes 2 Minifigures - Gifts for Birthdays - 71853
- Price
- $19.20
- Rating
- 4.9/5
- Reviews
- 88
- Age
- 5mo ago
LEGO NINJAGO Lanyard Neck Strap for Key Chains Detachable Lanyard for Phone Keys ID Badge with clasp and Release Buckle Team
- Price
- $8.96
- Rating
- 4.8/5
- Reviews
- 179
- Age
- 3y ago
Newest
by launch dateLEGO NINJAGO Jays Dragon Mech Fight Building Toy - Pretend Play Set for Boys & Girls Ages 4+ - Includes 2 Minifigures - Gifts for Birthdays - 71853
- Price
- $19.20
- Rating
- 4.9/5
- Reviews
- 88
- Age
- 5mo ago
LEGO NINJAGO Lloyds Titan Mech 15th Anniversary Building Toy - Collectible Mech Set for Boys & Girls Ages 14+ - Display as Bedroom Decor - Gift for Birthdays - 71860
- Price
- $129.41
- Rating
- 4.9/5
- Reviews
- 84
- Age
- 5mo ago
LEGO NINJAGO Loyd vs. Earth Monster Spinner Building Toy for Boys & Girls - Ninja Toy Figures & Playset for Kids Ages 6+ - Includes 2 Minifigures for Pretend Play - Gift Idea for Birthdays - 71850
- Price
- $9.99
- Rating
- 4.8/5
- Reviews
- 262
- Age
- 7mo ago
LEGO NINJAGO Jays Transforming Car Building Toy for Boys & Girls - Toy Car W/2 Play Modes for Kids Ages 8+ - W/Jay NYA Dragon Form Kai & 2 More Minifigures - Gift Idea for Birthdays - 71856
- Price
- $54.69
- Rating
- 4.8/5
- Reviews
- 111
- Age
- 7mo ago
LEGO NINJAGO Ninja Character Display 15th Anniversary Building Toy for Kids Ages 14+ - Ninja Playset W/Elemental Master of Lightning + 7 Minifigures - Gift Idea for Teen Boys & Girls - 71866
- Price
- $45.06
- Rating
- 4.9/5
- Reviews
- 522
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
Brands
4 flat
Sellers
316
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
21%
Top 20: 57%
Open market
0%
- LEGO89%
- IQ9%
- STAR WARS1%
- Scale Wear Design0%
Ninjago Keychain demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Ninjago Keychain search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lego ninjago jay46K/yr
- lego ninjago lloyd36K/yr
- lloyd ninjago22K/yr
- ninjago jay30K/yr
- ninjago keychain21K/yr
- ninjago legos jay17K/yr
- ninjago lloyd21K/yr
- lloyd19K/yr
- jay ninjago18K/yr
- lego ninjago keychain17K/yr
What reviews say buyers love and hate about Ninjago Keychain
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Fun toy”
“GREAT GIFT”
“Good Value”
“Assembly is easy per our son”
“its great quality like a Lego set”
What buyers complain about
74% of reviews“Larger than I thought”
“A little bit expensive”
“My 10 year old put together without any help”
“Lego feet don't stick on the studs after awhile”
“Its not the exact accurate look”
Ninjago Keychain return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ninjago Keychain questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
