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Ninjago Cake Topper

Fail

Demand is soft, at -12.6% this quarter, so Ninjago Cake Topper is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$110K/yr175K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
28%top-5 click share · 13 brands · 207 sellers

Flapen Score

Ninjago Cake Topper against its category

The dotted line is the Toys & Games average. Past it, Ninjago Cake Topper is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninjago Cake Topper market on Amazon at a glance

Shoppers on Amazon United States searched for Ninjago Cake Topper 175K times last year and spent an estimated $110K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
2.3%
Market size, estimated
$110Ka year
Peak month
December1.9× the quietest month
Top search term
lego ninjago lloyd36K searches a year

02 · Price

A sale here is worth $28.01.

Listings sell for $28.01 on average, from $5.99 to $129.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.01 that is $0 to $3K a year per listing.

Average price
$28.01inside the $15 to $100 sweet spot
Price range
$5.99–$129.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #2,351 within Figures. It carries 478 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
95%
Out of stock, average day
4.5%
Average rank
#2,351in Figures
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
478per listing
Listings tracked
59

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ninjago Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

207

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

28%

Top 20: 68%

Open market

6%

  • Brand 180%
  • Brand 25%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (7 brands, 6%)

Demand

Ninjago Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Ninjago Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego ninjago lloyd36K/yr
  • lloyd ninjago22K/yr
  • ninjago lloyd21K/yr
  • lloyd19K/yr
  • ninjago cake topper12K/yr
  • lego ninjago minifigures lloyd8K/yr
  • lloyd ninjago minifigure8K/yr
  • lego ninjago lloyd minifigure13K/yr
  • lego lloyd6K/yr
  • ninjago cupcake toppers6K/yr

Reviews and returns

What reviews say buyers love and hate about Ninjago Cake Topper

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Its very big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ninjago Cake Topper questions

Answered from the same tracked data.