Ninjago Cake Topper
FailDemand is soft, at -12.6% this quarter, so Ninjago Cake Topper is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $110K/yr175K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 28%top-5 click share · 13 brands · 207 sellers
Flapen Score
Ninjago Cake Topper against its category
The dotted line is the Toys & Games average. Past it, Ninjago Cake Topper is stronger. Inside it, weaker.
Market
The Ninjago Cake Topper market on Amazon at a glance
Shoppers on Amazon United States searched for Ninjago Cake Topper 175K times last year and spent an estimated $110K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $110Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- lego ninjago lloyd36K searches a year
02 · Price
A sale here is worth $28.01.
Listings sell for $28.01 on average, from $5.99 to $129.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.01 that is $0 to $3K a year per listing.
- Average price
- $28.01inside the $15 to $100 sweet spot
- Price range
- $5.99–$129.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #2,351 within Figures. It carries 478 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 95%
- Out of stock, average day
- 4.5%
- Average rank
- #2,351in Figures
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 478per listing
- Listings tracked
- 59
04 · Newcomers
5 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Ninjago Cake Topper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO NINJAGO Loyd vs. Earth Monster Spinner Building Toy for Boys & Girls - Ninja Toy Figures & Playset for Kids Ages 6+ - Includes 2 Minifigures for Pretend Play - Gift Idea for Birthdays - 71850
- Price
- $9.99
- Rating
- 4.8/5
- Reviews
- 262
- Age
- 7mo ago

LEGO NINJAGO Crystalized Minifigure - Lloyd (Hair) with Dual Golden Weapons (Limited Edition Foil Pack)
- Price
- $13.12
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 3y ago

LEGO NINJAGO Lloyds Green Forest Dragon Toy - Pretend Play Building Toy for Boys and Girls Ages 6+ - Birthday Gift for Kids - Dragon Figurine with 2 Minifigures for Kids - 71829
- Price
- $18.06
- Rating
- 4.9/5
- Reviews
- 1,362
- Age
- 1y ago

LEGO NINJAGO Lloyds Pull-Back Race Car Toy - Building Toy for Pretend Play for Boys and Girls Ages 7+ - Toy Car for Kids with 2 Minifigures - Gift Idea for Birthdays - 71828
- Price
- $21.66
- Rating
- 4.8/5
- Reviews
- 496
- Age
- 1y ago

25pcs Ninja Cake Topper and Cupcake Topper Set Ninja-go Birthday Party Decorations for Kids Cake Supplies (Blue 10)
- Price
- $11.62
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 7mo ago
Trending
estimated 90-day click momentum
25pcs For Ninja Cartoon Birthday Decorations with 24pcs Cupcake Toppers 1pcs Cake Topper for Birthday Party Supplies.
- Price
- $11.40
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 3mo ago

Ninja Birthday Cake Topper Happy Birthday Cake Decoration for Kids Ninja Party Supplies Cartoon Birthday Cake Decor
- Price
- $9.02
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 2mo ago

LEGO Ninjago Lloyd And Kai Boys Hoodie | Ninjago Hoodies For Kids | Boys Hoodies | 10 Multicolored
- Price
- $35.60
- Rating
- 4.6/5
- Reviews
- 716
- Age
- 8y ago

LEGO NINJAGO Future Kids School Backpack Bookbag for Travel On-the-Go Back to School Boys and Girls with Adjustable Padded Straps Lloyd Green
- Price
- $44.40
- Rating
- 4.8/5
- Reviews
- 741
- Age
- 9y ago

25pcs Ninja Cake Topper and Cupcake Topper Set Ninja-go Birthday Party Decorations for Kids Cake Supplies (Blue 10)
- Price
- $11.62
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 7mo ago
Newest
by launch date
Ninja Birthday Cake Topper Happy Birthday Cake Decoration for Kids Ninja Party Supplies Cartoon Birthday Cake Decor
- Price
- $9.02
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 2mo ago

25pcs For Ninja Cartoon Birthday Decorations with 24pcs Cupcake Toppers 1pcs Cake Topper for Birthday Party Supplies.
- Price
- $11.40
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 3mo ago

LEGO NINJAGO Lloyds Titan Mech 15th Anniversary Building Toy - Collectible Mech Set for Boys & Girls Ages 14+ - Display as Bedroom Decor - Gift for Birthdays - 71860
- Price
- $129.41
- Rating
- 4.9/5
- Reviews
- 84
- Age
- 5mo ago

LEGO NINJAGO Loyd vs. Earth Monster Spinner Building Toy for Boys & Girls - Ninja Toy Figures & Playset for Kids Ages 6+ - Includes 2 Minifigures for Pretend Play - Gift Idea for Birthdays - 71850
- Price
- $9.99
- Rating
- 4.8/5
- Reviews
- 262
- Age
- 7mo ago

LEGO NINJAGO Ninja Character Display 15th Anniversary Building Toy for Kids Ages 14+ - Ninja Playset W/Elemental Master of Lightning + 7 Minifigures - Gift Idea for Teen Boys & Girls - 71866
- Price
- $45.06
- Rating
- 4.9/5
- Reviews
- 522
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
13 rising
Sellers
207
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
28%
Top 20: 68%
Open market
6%
- LEGO80%
- Shifigril5%
- FFGJA4%
- Think Green Fun2%
- IQ2%
- Generic1%
- Open — no brand owns it (7 brands, 6%)
Demand
Ninjago Cake Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Ninjago Cake Topper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego ninjago lloyd36K/yr
- lloyd ninjago22K/yr
- ninjago lloyd21K/yr
- lloyd19K/yr
- ninjago cake topper12K/yr
- lego ninjago minifigures lloyd8K/yr
- lloyd ninjago minifigure8K/yr
- lego ninjago lloyd minifigure13K/yr
- lego lloyd6K/yr
- ninjago cupcake toppers6K/yr
Reviews and returns
What reviews say buyers love and hate about Ninjago Cake Topper
We read the reviews and the return reasons for every product selling here.
“Its very big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ninjago Cake Topper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








