Is ninjago cake topper profitable to sell on Amazon United States?

The niche generates $110K/yr across 59 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (48/100).

How competitive is the ninjago cake topper niche?

13 brands and 207 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in ninjago cake topper?

Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 1.4%.

When does demand for ninjago cake topper peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the ninjago cake topper niche?

Listings span $5.99–$129.41; the average listing price is $28.01 (sweet spot $15–$100). The average incumbent carries 478 reviews — the moat a new listing must climb.

ninjago cake topper

Skip it

Soft demand (-12.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$28.01

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great478

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.99–$129.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$110K

$110K/yr · 175K searches

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ninjago cake topper is a $110K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

ninjago cake topper market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $84K–$112K; units × avg price
Conversion rate: 2.3%
Avg BSR: #2,351
Page quality: 0%
Prime: 95%
Sponsored: 61%
Out of stock: 4.5%
Avg brand age: 39 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

207

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

28%

Top 20: 68%

Open market

LEGO80%
Shifigril5%
FFGJA4%
Think Green Fun2%
IQ2%
Generic1%
Open — no brand owns it (7 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -12.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top ninjago cake topper search terms

lego ninjago lloyd36K/yr -24.8%1.1% conv.
lloyd ninjago22K/yr +6.9%1.3% conv.
ninjago lloyd21K/yr -19.3%1.2% conv.
lloyd19K/yr -1.7%0.1% conv.
ninjago cake topper12K/yr -4.6%4.7% conv.
lego ninjago minifigures lloyd8K/yr +33.1%0.6% conv.
lloyd ninjago minifigure8K/yr -26.1%1.9% conv.
lego ninjago lloyd minifigure13K/yr -47.0%1.1% conv.
lego lloyd6K/yr +26.2%0.8% conv.
ninjago cupcake toppers6K/yr -2.5%6.6% conv.

All search terms

Top ninjago cake topper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEGO NINJAGO Loyd vs. Earth Monster Spinner Building Toy for Boys & Girls - Ninja Toy Figures & Playset for Kids Ages 6+ - Includes 2 Minifigures for Pretend Play - Gift Idea for Birthdays - 71850

LEGO$9.994.8★262 rev

LEGO NINJAGO Crystalized Minifigure - Lloyd (Hair) with Dual Golden Weapons (Limited Edition Foil Pack)

LEGO$13.124.6★40 rev

LEGO NINJAGO Lloyds Green Forest Dragon Toy - Pretend Play Building Toy for Boys and Girls Ages 6+ - Birthday Gift for Kids - Dragon Figurine with 2 Minifigures for Kids - 71829

LEGO$18.064.9★1,362 rev

LEGO NINJAGO Lloyds Pull-Back Race Car Toy - Building Toy for Pretend Play for Boys and Girls Ages 7+ - Toy Car for Kids with 2 Minifigures - Gift Idea for Birthdays - 71828

LEGO$21.664.8★496 rev

25pcs Ninja Cake Topper and Cupcake Topper Set Ninja-go Birthday Party Decorations for Kids Cake Supplies (Blue 10)

Shifigril$11.624.3★7 rev

Newest

by launch date

Ninja Birthday Cake Topper Happy Birthday Cake Decoration for Kids Ninja Party Supplies Cartoon Birthday Cake Decor

Generic$9.024 rev

2mo ago

25pcs For Ninja Cartoon Birthday Decorations with 24pcs Cupcake Toppers 1pcs Cake Topper for Birthday Party Supplies.

FFGJA$11.405 rev

3mo ago

LEGO NINJAGO Lloyds Titan Mech 15th Anniversary Building Toy - Collectible Mech Set for Boys & Girls Ages 14+ - Display as Bedroom Decor - Gift for Birthdays - 71860

LEGO$129.4184 rev

5mo ago

LEGO NINJAGO Loyd vs. Earth Monster Spinner Building Toy for Boys & Girls - Ninja Toy Figures & Playset for Kids Ages 6+ - Includes 2 Minifigures for Pretend Play - Gift Idea for Birthdays - 71850

LEGO$9.99262 rev

7mo ago

LEGO NINJAGO Ninja Character Display 15th Anniversary Building Toy for Kids Ages 14+ - Ninja Playset W/Elemental Master of Lightning + 7 Minifigures - Gift Idea for Teen Boys & Girls - 71866

LEGO$45.06522 rev

7mo ago

What buyers say about ninjago cake topper

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience16%

“Very fun”

Value For Money13%

“Good price”

Assembly/Installation11%

“Easy for him to put together”

Quality-Overall11%

“its great quality like a Lego set”

Gifting Purpose10%

“Birthday gift”

Collectibles9%

“this is a great set to have in my collection”

Design-Overall7%

“This is a very well designed set”

Advertised Vs Actual Product5%

“Just what I needed”

Display-Overall4%

“Cool to display”

Size-Overall3%

“Good Size”

What buyers complain about

Size-Overall23%

“Its very big”

Value For Money23%

“A little bit expensive”

Adhesion/Stickiness5%

“Lego feet don't stick on the studs after awhile”

Material Quality5%

“Cardboard and not plastic”

Magnetic Strength/Adsorption5%

“Magnets fell out”

Absorbency5%

“Just a strip of fabric nothing special very thin not absorbent”

Accuracy-Overall4%

“Its not the exact accurate look”

Color2%

“My only complain is the incorrect color for some of the figures”

Defective Material/Parts2%

“Connections unsteady”

Advertised Vs Actual Product2%

“I was very much misled”

Top return reasons

Size-Overall29%

Value For Money22%

Gifting Purpose8%

Defective Material/Parts8%

Advertised Vs Actual Product7%

Quality-Overall4%

Color3%

Product Condition3%

Assembly/Installation3%

Functionality-Overall2%

Common questions

Is ninjago cake topper profitable to sell on Amazon United States?: The niche generates $110K/yr across 59 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (48/100).
How competitive is the ninjago cake topper niche?: 13 brands and 207 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in ninjago cake topper?: Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 1.4%.
When does demand for ninjago cake topper peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the ninjago cake topper niche?: Listings span $5.99–$129.41; the average listing price is $28.01 (sweet spot $15–$100). The average incumbent carries 478 reviews — the moat a new listing must climb.