Ninjago Cake Topper
soft demand (-12.6% this quarter) — Ninjago Cake Topper doesn't clear our bar today.
Flapen Score
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Is Ninjago Cake Topper profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Ninjago Cake Topper is a $110K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Ninjago Cake Topper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.6% over the last 90 days and 2.3% of searches end in a purchase.
$110K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 59 products
Top Ninjago Cake Topper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LEGO NINJAGO Loyd vs. Earth Monster Spinner Building Toy for Boys & Girls - Ninja Toy Figures & Playset for Kids Ages 6+ - Includes 2 Minifigures for Pretend Play - Gift Idea for Birthdays - 71850
- Price
- $9.99
- Rating
- 4.8/5
- Reviews
- 262
- Age
- 7mo ago
LEGO NINJAGO Crystalized Minifigure - Lloyd (Hair) with Dual Golden Weapons (Limited Edition Foil Pack)
- Price
- $13.12
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 3y ago
LEGO NINJAGO Lloyds Green Forest Dragon Toy - Pretend Play Building Toy for Boys and Girls Ages 6+ - Birthday Gift for Kids - Dragon Figurine with 2 Minifigures for Kids - 71829
- Price
- $18.06
- Rating
- 4.9/5
- Reviews
- 1,362
- Age
- 1y ago
LEGO NINJAGO Lloyds Pull-Back Race Car Toy - Building Toy for Pretend Play for Boys and Girls Ages 7+ - Toy Car for Kids with 2 Minifigures - Gift Idea for Birthdays - 71828
- Price
- $21.66
- Rating
- 4.8/5
- Reviews
- 496
- Age
- 1y ago
25pcs Ninja Cake Topper and Cupcake Topper Set Ninja-go Birthday Party Decorations for Kids Cake Supplies (Blue 10)
- Price
- $11.62
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 7mo ago
Trending
90-day click momentum
25pcs For Ninja Cartoon Birthday Decorations with 24pcs Cupcake Toppers 1pcs Cake Topper for Birthday Party Supplies.
- Price
- $11.40
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 3mo ago
Ninja Birthday Cake Topper Happy Birthday Cake Decoration for Kids Ninja Party Supplies Cartoon Birthday Cake Decor
- Price
- $9.02
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 2mo ago
LEGO Ninjago Lloyd And Kai Boys Hoodie | Ninjago Hoodies For Kids | Boys Hoodies | 10 Multicolored
- Price
- $35.60
- Rating
- 4.6/5
- Reviews
- 716
- Age
- 8y ago
LEGO NINJAGO Future Kids School Backpack Bookbag for Travel On-the-Go Back to School Boys and Girls with Adjustable Padded Straps Lloyd Green
- Price
- $44.40
- Rating
- 4.8/5
- Reviews
- 741
- Age
- 9y ago
25pcs Ninja Cake Topper and Cupcake Topper Set Ninja-go Birthday Party Decorations for Kids Cake Supplies (Blue 10)
- Price
- $11.62
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 7mo ago
Newest
by launch dateNinja Birthday Cake Topper Happy Birthday Cake Decoration for Kids Ninja Party Supplies Cartoon Birthday Cake Decor
- Price
- $9.02
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 2mo ago
25pcs For Ninja Cartoon Birthday Decorations with 24pcs Cupcake Toppers 1pcs Cake Topper for Birthday Party Supplies.
- Price
- $11.40
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 3mo ago
LEGO NINJAGO Lloyds Titan Mech 15th Anniversary Building Toy - Collectible Mech Set for Boys & Girls Ages 14+ - Display as Bedroom Decor - Gift for Birthdays - 71860
- Price
- $129.41
- Rating
- 4.9/5
- Reviews
- 84
- Age
- 5mo ago
LEGO NINJAGO Loyd vs. Earth Monster Spinner Building Toy for Boys & Girls - Ninja Toy Figures & Playset for Kids Ages 6+ - Includes 2 Minifigures for Pretend Play - Gift Idea for Birthdays - 71850
- Price
- $9.99
- Rating
- 4.8/5
- Reviews
- 262
- Age
- 7mo ago
LEGO NINJAGO Ninja Character Display 15th Anniversary Building Toy for Kids Ages 14+ - Ninja Playset W/Elemental Master of Lightning + 7 Minifigures - Gift Idea for Teen Boys & Girls - 71866
- Price
- $45.06
- Rating
- 4.9/5
- Reviews
- 522
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
13 rising
Sellers
207
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
28%
Top 20: 68%
Open market
6%
- LEGO80%
- Shifigril5%
- FFGJA4%
- Think Green Fun2%
- IQ2%
- Generic1%
- Open — no brand owns it (7 brands, 6%)
Ninjago Cake Topper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.9×
Top Ninjago Cake Topper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lego ninjago lloyd36K/yr
- lloyd ninjago22K/yr
- ninjago lloyd21K/yr
- lloyd19K/yr
- ninjago cake topper12K/yr
- lego ninjago minifigures lloyd8K/yr
- lloyd ninjago minifigure8K/yr
- lego ninjago lloyd minifigure13K/yr
- lego lloyd6K/yr
- ninjago cupcake toppers6K/yr
What reviews say buyers love and hate about Ninjago Cake Topper
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Very fun”
“Good price”
“Easy for him to put together”
“its great quality like a Lego set”
“Birthday gift”
What buyers complain about
76% of reviews“Its very big”
“A little bit expensive”
“Lego feet don't stick on the studs after awhile”
“Cardboard and not plastic”
“Magnets fell out”
Ninjago Cake Topper return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ninjago Cake Topper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
