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Ninja Turtle Coloring Book

Fail

The top 5 brands take 98% of clicks, so Ninja Turtle Coloring Book is a Fail.

Flapen Score
35
35 / 100
Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46
Market size
$43K/yr44K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
87%top-5 click share · 6 brands · 32 sellers

Flapen Score

Ninja Turtle Coloring Book against its category

The dotted line is the Toys & Games average. Past it, Ninja Turtle Coloring Book is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Turtle Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Ninja Turtle Coloring Book 44K times last year and spent an estimated $43K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
8.7%
Market size, estimated
$43Ka year
Peak month
December3.1× the quietest month
Top search term
ninja turtle coloring book18K searches a year

02 · Price

A sale here is worth $11.35.

Listings sell for $11.35 on average, from $5.73 to $24.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $11.35 that is $3K to $6K a year per listing.

Average price
$11.35under the $15 to $100 sweet spot
Price range
$5.73–$24.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #262 within Craft Kits. It carries 1,547 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#262in Craft Kits
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,547per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Ninja Turtle Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

32

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 231%
  • Brand 317%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Ninja Turtle Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Ninja Turtle Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja turtle coloring book18K/yr
  • tmnt coloring book9K/yr
  • ninja turtles coloring book10K/yr
  • teenage mutant ninja turtles coloring book7K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Turtle Coloring Book

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Advertised Vs Actual Product”
0.9%of orders come back
“I'm returning it for false advertising”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ninja Turtle Coloring Book questions

Answered from the same tracked data.