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Ninja Turtle Coloring Book

brand-locked demand (top 5 brands take 98% of clicks) — Ninja Turtle Coloring Book doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46

Market size 11Growth 13Conversion 82Competition 11Returns 96Price range 51Avg price 45Brand share 5Review moat 50Quality gap 40
This niche Category average · 3,143 niches

Is Ninja Turtle Coloring Book profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Ninja Turtle Coloring Book is a $43K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Ninja Turtle Coloring Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.5% over the last 90 days and 8.7% of searches end in a purchase.

$43K

revenue / yr

Units sold / yr4K
Search volume / yr-24.5%44K
Conversion rate8.7%
Avg price$11.35

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 32
Top-5 product click share87%
Open market2%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement30%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews1,547

Top Ninja Turtle Coloring Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

$0$4K$9K$13K$17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

32

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Nickelodeon40%
  • TEENAGE MUTANT NINJA31%
  • TMNT/Bendon Publishing17%
  • Bendon7%
  • Horizon Group USA3%
  • Buckle-Down2%
  • Open — no brand owns it (0%)

Ninja Turtle Coloring Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume44KCVR8.7%Products10Brands6Top 5 Brands98%OOS Rate0.0%Rating4.5★Reviews1,547Avg BSR#262
3K2KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Top Ninja Turtle Coloring Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ninja turtle coloring book18K/yr
  • tmnt coloring book9K/yr
  • ninja turtles coloring book10K/yr
  • teenage mutant ninja turtles coloring book7K/yr

What reviews say buyers love and hate about Ninja Turtle Coloring Book

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Fun/Entertainment Experience30%

So much fun

Mess Free20%

Fun& mess free

Recycle/Reuse10%

Fun and reusable

Advertised Vs Actual Product10%

works as says

Gifting Purpose10%

I'd gift them to my whole class

What buyers complain about

92% of reviews
Advertised Vs Actual Product25%

I'm returning it for false advertising

Quality-Overall25%

Terrible quality

Thickness17%

Very thin flimsy pages

Durability8%

My son used this to keep his wrestling shoes and headgear and we used it twice a week and after no more than 2 months it completely fell apart and ripped

Value For Money8%

I wish they weren't so expensive

Ninja Turtle Coloring Book return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Advertised Vs Actual Product
17%
3Value For Money
11%
4Quality-Overall
9%
5Color
9%

Common Ninja Turtle Coloring Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ninja Turtle Coloring Book 35/100 on Amazon United States — Skip it. The niche generates $43K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -24.5% over the last 90 days.
Search demand for Ninja Turtle Coloring Book on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.1× the quietest.