ninja turtle coloring book
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.73–$24.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,546.7avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.35avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 44K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ninja turtle coloring book is a $43K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
ninja turtle coloring book market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $34K–$45K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 30%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
32
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Nickelodeon40%
- TEENAGE MUTANT NINJA31%
- TMNT/Bendon Publishing17%
- Bendon7%
- Horizon Group USA3%
- Buckle-Down2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top ninja turtle coloring book search terms
- ninja turtle coloring book18K/yr
- tmnt coloring book9K/yr
- ninja turtles coloring book10K/yr
- teenage mutant ninja turtles coloring book7K/yr
Top ninja turtle coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Teenage Mutant Ninja Turtles Jumbo Coloring and Activity Book 48-Page
Nickelodeon$7.524.3★261 rev
Teenage Mutant Ninja Turtles Coloring Book Set (2 TMNT Books)
TEENAGE MUTANT NINJA$9.104.1★281 rev
Teenage Mutant Ninja Turtles Coloring and Activity Book Set With Stickers
TMNT/Bendon Publishing$10.364.6★574 rev
Teenage Mutant Ninja Turtles Coloring and Activity Book Set with Stickers (3 TMNT Coloring and Activity Books Over 30 Stickers)
TEENAGE MUTANT NINJA$10.034.6★647 rev
Bendon Teenage Mutant Ninja Turtles Imagine Ink Magic Ink Pictures and Game Book with Mess Free Marker
Bendon$6.614.7★260 rev
Newest
by launch date
Teenage Mutant Ninja Turtles Aqua Art Great Kids Ninja Turtles Toys TMNT Mess Free Coloring for Toddlers Paint with Water Books for Kids Toddler Car Activities & Travel Toys Water Painting Book
Horizon Group USA$6.6213,180 rev
Nickelodeon Teenage Mutant Ninja Turtles Boys UPF 50+ Rash Guard and Swim Trunks for Big Kids Black
Nickelodeon$24.5419 rev
Bendon TMNT Imagine Ink | Teenage Mutant Ninja Turtles Imagine Ink | TMNT Coloring Book | Magic Ink Mess Free Marker | 12 Pages
Bendon$5.7341 rev
Teenage Mutant Ninja Travel Activity Kit for Kids w Drawstring Bag Bundle
TEENAGE MUTANT NINJA$12.9326 rev
Bendon Teenage Mutant Ninja Turtles Imagine Ink Magic Ink Pictures and Game Book with Mess Free Marker
Bendon$6.61260 rev
Trending
90-day click momentumNickelodeon Teenage Mutant Ninja Turtles Boys UPF 50+ Rash Guard and Swim Trunks for Big Kids Black
Nickelodeon$24.544.6★
Nickelodeon Buckle-Down Bifold Wallet Ninja Turtles Multicolor 4.0 x 3.5
Buckle-Down$20.084.6★
Teenage Mutant Ninja Turtles Coloring Book Set (2 TMNT Books)
TEENAGE MUTANT NINJA$9.104.1★
Teenage Mutant Ninja Turtles Aqua Art Great Kids Ninja Turtles Toys TMNT Mess Free Coloring for Toddlers Paint with Water Books for Kids Toddler Car Activities & Travel Toys Water Painting Book
Horizon Group USA$6.624.7★
Bendon Teenage Mutant Ninja Turtles Imagine Ink Magic Ink Pictures and Game Book with Mess Free Marker
Bendon$6.614.7★
What buyers say about ninja turtle coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“So much fun”
“Fun& mess free”
“Fun and reusable”
“works as says”
“I'd gift them to my whole class”
“The pictures are of good quality and the color disappears once the water dries making it to where the pictures can be colored over and over again”
What buyers complain about
“I'm returning it for false advertising”
“Terrible quality”
“Very thin flimsy pages”
“My son used this to keep his wrestling shoes and headgear and we used it twice a week and after no more than 2 months it completely fell apart and ripped”
“I wish they weren't so expensive”
“Small size on cheap paper”
Top return reasons
Common questions
- Is ninja turtle coloring book profitable to sell on Amazon United States?
- The niche generates $43K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (35/100).
- How competitive is the ninja turtle coloring book niche?
- 6 brands and 32 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in ninja turtle coloring book?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Thickness. The return rate is 0.9%.
- When does demand for ninja turtle coloring book peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the ninja turtle coloring book niche?
- Listings span $5.73–$24.54; the average listing price is $11.35 (sweet spot $15–$100). The average incumbent carries 1,547 reviews — the moat a new listing must climb.