Is nikke profitable to sell on Amazon United States?

The niche generates $173K/yr across 61 tracked products. 6 of 21 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the nikke niche?

20 brands and 157 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in nikke?

Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 2.0%.

When does demand for nikke peak?

Demand peaks in Apr–May–Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the nikke niche?

Listings span $9.62–$295.10; the average listing price is $70.63 (sweet spot $15–$100). The average incumbent carries 2,177 reviews — the moat a new listing must climb.

nikke

Worth a look

Shows a fragmented shelf (top 5 take 26% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$70.63

avg listing price — sweet spot $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,176.64

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$173K

$173K/yr · 371K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

Price range

Okay$9.62–$295.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, nikke is a $173K/yr Amazon United States market (371K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Apr–May–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

nikke market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $141K–$177K; units × avg price
Conversion rate: 0.7%
Avg BSR: #8,878
Page quality: 0%
Prime: 77%
Sponsored: 41%
Out of stock: 15.8%
Avg brand age: 33 months
Avg seller age: 134 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

157

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

26%

Top 20: 68%

Open market

31%

Ichibansho Figure21%
Good Smile Company12%
Nike11%
RZAHUAHU9%
BANDAI8%
Banpresto8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.

Peak months: Apr, May, Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top nikke search terms

nikke goddess of victory130K/yr +9.3%0.4% conv.
nikke96K/yr +6.7%0.4% conv.
nikke goddess of victory figure52K/yr +5.5%0.2% conv.
nikke figure41K/yr +9.0%0.4% conv.
goddess of victory nikke36K/yr +0.9%0.4% conv.
goddess of victory nikke figure16K/yr -5.3%0.3% conv.

All search terms

Top nikke products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ichibansho Figure - Goddess of Victory: Nikke - Cinderella Collectible Statue

Ichibansho Figure$97.254.6★121 rev

BANDAI Goddess of Victory NIKKE Metallic Pass Collection Ver.2 (Pack Box) 20 Pack

BANDAI$66.484.5★91 rev

Banpresto - Goddess of Victory: Nikke - Anis (Cord Reel) Figure

Banpresto$30.774.8★20 rev

Good Smile Arts Shanghai Goddess of Victory: Nikke Rapi (Classic Vacation) 1:7 Scale PVC Figure

Good Smile Company$112.424.5★22 rev

Ichibansho Figure - Goddess of Victory: Nikke - Rapi: Red Hood Collectible Statue

Ichibansho Figure$88.344.6★121 rev

Newest

by launch date

GODDESS OF VICTORY: NIKKE OST [BE MY STAR]

Generic$72.799 rev

2mo ago

HBGIAY Nikke Figurine Anime Elegg Figure Kneeling Pose PVC Statue 7.48 Cute Anime Figurine Goddess Nikke Action Figure Collections

HBGIAY$45.962 rev

2mo ago

HBGIAY Nikke Figurine Sitting Pose Desktop Cute Figure Anime Goddess Nikke Action Figure Statue Collectible Gifts for Fans 9CM

HBGIAY$32.775 rev

4mo ago

NIKKE Viper Bunny Girl 1/7 Figure Game Character Ornaments Gift Figurine

RZAHUAHU$54.393 rev

5mo ago

Ichibansho Figure - Goddess of Victory: Nikke - Cinderella Collectible Statue

Ichibansho Figure$97.25121 rev

9mo ago

What buyers say about nikke

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“the quality is clearly there”

Value For Money14%

“value for money”

Size-Overall13%

“Fits right”

Comfort-Overall7%

“So comfortable”

Collectibles7%

“Good collectible for anime figures”

Color3%

“Love the color”

Advertised Vs Actual Product3%

“looks just as advertised”

Design-Overall2%

“The sculpt captures the character's design accurately”

Shape/Style2%

“stylish socks for a teen boy”

Durability2%

“Durable”

What buyers complain about

Quality-Overall17%

“Low quality”

Value For Money11%

“Not worth the money”

Size-Overall10%

“it absolutely did not fit me to the point where I had to give them to my two brothers”

Gap/Hole9%

“there are holes in them”

Durability9%

“Ripped right away”

Thickness4%

“They arent thick cotton like usual Nike socks”

Comfort-Overall3%

“very uncomfortable”

Color3%

“OH- Fading to almost a blue black sucks”

Defective Material/Parts3%

“Figure appears to have factory defect”

Strength2%

“Rifle strap is fragile”

Top return reasons

Size-Overall34%

Feet Fit14%

Length13%

Advertised Vs Actual Product5%

Material Quality4%

Value For Money3%

Waist Fit3%

Width3%

Inseam Fit2%

Color2%

Common questions

Is nikke profitable to sell on Amazon United States?: The niche generates $173K/yr across 61 tracked products. 6 of 21 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the nikke niche?: 20 brands and 157 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in nikke?: Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 2.0%.
When does demand for nikke peak?: Demand peaks in Apr–May–Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the nikke niche?: Listings span $9.62–$295.10; the average listing price is $70.63 (sweet spot $15–$100). The average incumbent carries 2,177 reviews — the moat a new listing must climb.