nightmare before christmas advent calendar
Worth a lookShows a sweet-spot price point ($40.03 avg), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Avg price
Incredible$40.03avg listing price — sweet spot $15–$100
Price range
Great$11.17–$71.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$413K$413K/yr · 753K searches
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Review moat
Good1,389.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nightmare before christmas advent calendar is a $413K/yr Amazon United States market (753K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
nightmare before christmas advent calendar market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $500K–$600K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #24,025
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 35%
- Out of stock
- 10.6%
- Avg brand age
- 26 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
194
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
3%
- Funko88%
- Cinereplicas4%
- OFRYH2%
- Just Play1%
- Disney Store1%
- Super Mario1%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 19.1×
Top nightmare before christmas advent calendar search terms
- funko advent calendar110K/yr
- funko pop advent calendar125K/yr
- nightmare before christmas advent calendar59K/yr
- advent calendar funko32K/yr
- bitty pop advent calendar28K/yr
- funko pop calendar9K/yr
- funko calendar7K/yr
- funko advent17K/yr
- calendario de adviento funko pop8K/yr
- advent calendar funko pop27K/yr
Top nightmare before christmas advent calendar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Pocket Pop Countdown Calendar: 13-day Spooky Countdown
Funko$18.964.8★284 rev
Funko Pop! Advent Calendar: Pixar - Disney Pixar - 24 Days of Surprises - Collectible Vinyl Mini Figures - Mystery Box - Gift Idea - Holiday Present for Girls Boys & Kids - Christmas Countdown
Funko$49.024.5★766 rev
Funko Pocket POP! Advent Calendar: Nightmare Before Christmas - 13 Days
Funko$42.804.6★375 rev
Funko Bitty POP! Advent Calendar: Disney Princess - 24 Days
Funko$31.634.3★683 rev
Funko Pop! Bitty Countdown Calendar: Stitch Holiday - 24 Days of Surprises - Collectible Vinyl Mini Figures - Mystery Box - Gift Idea - Holiday Present for Kids - Christmas or Birthday Countdown
Funko$33.494.6★1,025 rev
Newest
by launch date
Nightmare Be Christmas Advent Calendar Halloween Advent Calendar 2026 with 24 Collectible Ornament for Kids Adult Boys Girl Halloween Countdown Calendar Halloween Gifts
OFRYH$11.17469 rev
Disney Store Official The Nightmare Before Christmas 13-Day Halloween Countdown Calendar - Includes 13 Mini Disney Plush Toys Featuring Santa Jack Skellington Sally Zero Oogie Boogie and More
Disney Store$45.449 rev
Funko Pocket POP! Advent Calendar: Nightmare Before Christmas - 13 Days
Funko$42.80375 rev
Funko Bitty POP! Advent Calendar: Disney Princess - 24 Days
Funko$31.63683 rev
Funko Pop! Bitty Countdown Calendar: Stitch Holiday - 24 Days of Surprises - Collectible Vinyl Mini Figures - Mystery Box - Gift Idea - Holiday Present for Kids - Christmas or Birthday Countdown
Funko$33.491,025 rev
Trending
90-day click momentum
HARRY POTTER - Budget Advent Calendar 2025-24 Magical Wizarding World Gifts & Accessories - Stationery Jewelry & Surprises - For the Christmas Countdown - Official License - Cinereplicas
Cinereplicas$18.744.0★
Disney Store Official The Nightmare Before Christmas 13-Day Halloween Countdown Calendar - Includes 13 Mini Disney Plush Toys Featuring Santa Jack Skellington Sally Zero Oogie Boogie and More
Disney Store$45.444.3★
Nightmare Be Christmas Advent Calendar Halloween Advent Calendar 2026 with 24 Collectible Ornament for Kids Adult Boys Girl Halloween Countdown Calendar Halloween Gifts
OFRYH$11.174.5★
Disney Munchlings Advent Calendar with Color Change and Scented Figures 31-pieces
Just Play$33.734.5★
Funko Pop! Pocket Pop Countdown Calendar: 13-day Spooky Countdown
Funko$18.964.8★
What buyers say about nightmare before christmas advent calendar
What buyers praise and complain about, mined from review topics.What buyers love
“fun to open”
“a good gift”
“Good quality”
“this is a great addition to my collection”
“Well worth it”
“is very vibrant”
“Better than expected”
“nice size”
“their designs are very cute”
“The pieces themselves are solid and substantial”
What buyers complain about
“Very small”
“Price was a little steep”
“part that might broke easily”
“Another thing is the glue tape that was used is stuck onto the holographic card”
“a little disappointed at lack of variety”
“then placing a character for each day would have offered a much better gift experience”
“material is cheap”
“Some were really hard to take out of the place so not easy to open”
“many of them have moving parts. which can be a tad more flimsy”
Top return reasons
Common questions
- Is nightmare before christmas advent calendar profitable to sell on Amazon United States?
- The niche generates $413K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +26.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the nightmare before christmas advent calendar niche?
- 10 brands and 194 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in nightmare before christmas advent calendar?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 1.6%.
- When does demand for nightmare before christmas advent calendar peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 19.1× the quietest.
- What does it cost to enter the nightmare before christmas advent calendar niche?
- Listings span $11.17–$71.42; the average listing price is $40.03 (sweet spot $15–$100). The average incumbent carries 1,390 reviews — the moat a new listing must climb.