nezuko figure
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$39.73avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,035.08avg incumbent reviews — the moat a new listing must climb
Price range
Good$12.38–$184.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$124K$124K/yr · 246K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nezuko figure is a $124K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
nezuko figure market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $159K–$199K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #6,690
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 39%
- Out of stock
- 7.2%
- Avg brand age
- 33 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
247
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
12%
- Funko35%
- Banpresto17%
- SEGA14%
- TAMASHII NATIONS10%
- Ultimate Legends8%
- MLDVQJV4%
- Open — no brand owns it (10 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top nezuko figure search terms
- nezuko figure111K/yr
- nezuko funko pop37K/yr
- nezuko doll13K/yr
- nezuko kamado12K/yr
- nezuko action figure11K/yr
- demon slayer nezuko figure9K/yr
- demon slayer figure nezuko7K/yr
- nezuko box7K/yr
- nezuko funko7K/yr
- nezuko accessories9K/yr
Top nezuko figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Animation: Demon Slayer - Nezuko Kamado
Funko$13.804.8★7,307 rev
Funko POP! Keychain: Demon Slayer - Nezuko
Funko$12.994.7★310 rev
Ultimate Legends - Demon Slayer - Nezuko Kamado 5 Action Figure
Ultimate Legends$19.284.6★671 rev
SEGA Demon Slayer: Kimetsu no Yaiba SPM Figure Nezuko Kamado Multiple Colors (SG94459)
SEGA$36.204.8★1,544 rev
Banpresto - Demon Slayer: Kimetsu no Yaiba - Nezuko Kamado vol. 26 (ver. B) Bandai Spirits Figure
Banpresto$27.144.9★346 rev
Newest
by launch date
Epic Collectibles Pop Demonslayer - Nezuko Kamado in Web 6-Inch Deluxe
Epic Collectibles$99.900 rev
Funko POP! Animation: Demon Slayer - Nezuko (Sumi-Ink Edition)
Funko$15.1820 rev
Banpresto - Demon Slayer: Kimetsu no Yaiba - Nezuko Kamado Hyokofig Figure
Banpresto$32.024 rev
Funko POP! Game Cover: Demon Slayer - Nezuko
Funko$22.69190 rev
MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)
MLDVQJV$36.79142 rev
Trending
90-day click momentum
MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)
MLDVQJV$35.313.9★
Banpresto 17182 Demon Slayer (Kimetsu No Yaiba) Vibration Stars - Nezuko Kamado Collection - (Repeat) Figure
Banpresto$14.744.9★
Juejuezi Hooded Wearable Blanket Hoodie Throw Blanket Cloak Cosplay Costume Shawl Wrap Nap Quilt 160x100 cm/63x40in(Pink One Size)
Juejuezi$28.394.7★
Epic Collectibles Pop Demonslayer - Nezuko Kamado in Web 6-Inch Deluxe
Epic Collectibles$99.900.0★
MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)
MLDVQJV$36.793.9★
What buyers say about nezuko figure
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is excellent with prompt delivery”
“True to description”
“Was a gift”
“Great fit”
“Nice addition to collection”
“Worth the money”
“The figures are colorful, well-made, and have great detail for the price”
“Super soft blanket”
“the figure itself is perfect”
“sturdy”
What buyers complain about
“Poor quality”
“Inaccurate Description”
“Colors were off”
“Broke quickly”
“Poorly made”
“stands don't fit”
“The swords are so flimsy”
“Each figure is made of cheap plastic very flexible very bendy that's bad”
“the zipper broke a few weeks after use”
“To be honest I do not think they are really worth the money due to it being a little flimsy”
Top return reasons
Common questions
- Is nezuko figure profitable to sell on Amazon United States?
- The niche generates $124K/yr across 38 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the nezuko figure niche?
- 16 brands and 247 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in nezuko figure?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Color. The return rate is 1.3%.
- When does demand for nezuko figure peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the nezuko figure niche?
- Listings span $12.38–$184.09; the average listing price is $39.73 (sweet spot $15–$100). The average incumbent carries 1,035 reviews — the moat a new listing must climb.