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Nertz

a concentrated shelf (top 5 take 100% of clicks) — Nertz doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 50Growth 51Conversion 76Competition 0Returns 86Price range 86Avg price 94Brand share 0Review moat 51Quality gap 14
This niche Category average · 3,143 niches

Is Nertz profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Nertz is a $272K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.

Nertz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +20.8% over the last 90 days and 7.3% of searches end in a purchase.

$272K

revenue / yr

Units sold / yr20K
Search volume / yr+20.8%166K
Conversion rate7.3%
Avg price$22.46

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 23
Top-5 product click share100%
Open market0%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.8★
Avg reviews1,449

Top Nertz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$27K$54K$82K$109K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brybelly40%
  • Bicycle29%
  • Regal Games21%
  • GSE Games & Sports Expert10%

Nertz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume166KCVR7.3%Products5Brands4Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews1,449Avg BSR#206
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.1×

Top Nertz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nertz card game72K/yr
  • nertz52K/yr
  • nertz card game 12 decks16K/yr
  • nerts card game7K/yr
  • nerts6K/yr
  • nertz playing cards5K/yr
  • neetz card game3K/yr
  • nertz card game 6 decks3K/yr
  • nerts card game 12 decks2K/yr

What reviews say buyers love and hate about Nertz

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Fun/Entertainment Experience46%

FUN GAME

Quality-Overall10%

These cards are made from quality cardstock

Color10%

Colorful and perfect

Collectibles7%

Great cards

Trivia Games5%

Perfect for games that require several decks

What buyers complain about

57% of reviews
Quality-Overall20%

Pretty low quality cards

Print Quality10%

one of the decks came poorly printed

Ease Of Use10%

It makes them a little hard to handle with such a fast paced game

Grip10%

The cards are also very slippery

Adhesion/Stickiness7%

with a little tape it's just less attractive

Nertz return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
23%
2Advertised Vs Actual Product
15%
3Print Quality
12%
4Color
9%
5Product Condition
9%

Common Nertz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nertz 44/100 on Amazon United States — Skip it. The niche generates $272K/yr across 5 tracked products. Search demand moved +20.8% over the last 90 days.
Search demand for Nertz on Amazon United States peaks in Jan–Dec, where the busiest month runs 4.1× the quietest.