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Nertz

Fail

The top 5 products take 100% of clicks, so Nertz is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$272K/yr166K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
100%top-5 click share · 4 brands · 23 sellers

Flapen Score

Nertz against its category

The dotted line is the Toys & Games average. Past it, Nertz is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nertz market on Amazon at a glance

Shoppers on Amazon United States searched for Nertz 166K times last year and spent an estimated $272K. All 4 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $272K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
7.3%
Market size, estimated
$272Ka year
Peak month
December4.1× the quietest month
Top search term
nertz card game72K searches a year

02 · Price

A sale here is worth $22.46.

Listings sell for $22.46 on average, from $13.40 to $26.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At $22.46 that is $56K to $67K a year per listing.

Average price
$22.46inside the $15 to $100 sweet spot
Price range
$13.40–$26.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,500–3,000
Revenue per listing a year
$56K–$67K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Standard Playing Card Decks. It carries 1,449 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#206in Standard Playing Card Decks
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
1,449per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Nertz products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$27K$54K$82K$109K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

23

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brybelly40%
  • Bicycle29%
  • Regal Games21%
  • GSE Games & Sports Expert10%

Demand

Nertz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Nertz search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nertz card game72K/yr
  • nertz52K/yr
  • nertz card game 12 decks16K/yr
  • nerts card game7K/yr
  • nerts6K/yr
  • nertz playing cards5K/yr
  • neetz card game3K/yr
  • nertz card game 6 decks3K/yr
  • nerts card game 12 decks2K/yr

Reviews and returns

What reviews say buyers love and hate about Nertz

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Pretty low quality cards”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nertz questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data