Is nertz profitable to sell on Amazon United States?

The niche generates $272K/yr across 5 tracked products. 90-day search growth is +20.8%. Flapen's verdict: Skip it (44/100).

How competitive is the nertz niche?

4 brands and 23 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nertz?

Top complaints mined from reviews: Quality-Overall, Print Quality, Ease Of Use. The return rate is 1.5%.

When does demand for nertz peak?

Demand peaks in Jan–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the nertz niche?

Listings span $13.40–$26.98; the average listing price is $22.46 (sweet spot $15–$100). The average incumbent carries 1,449 reviews — the moat a new listing must climb.

nertz

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$22.46

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great$13.40–$26.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.8%

90-day search growth — must beat 0% to launch

Review moat

Good1,449.4

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$272K

$272K/yr · 166K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nertz is a $272K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

nertz market data

Units sold / yr: 15K–20K; avg 2,500–3,000/product
Revenue / yr: $337K–$449K; units × avg price
Conversion rate: 7.3%
Avg BSR: #206
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Brybelly40%
Bicycle29%
Regal Games21%
GSE Games & Sports Expert10%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.8% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top nertz search terms

nertz card game72K/yr +28.4%9.9% conv.
nertz52K/yr +13.5%8.0% conv.
nertz card game 12 decks16K/yr +17.3%10.9% conv.
nerts card game7K/yr +18.9%9.2% conv.
nerts6K/yr +19.1%7.9% conv.
nertz playing cards5K/yr +17.8%6.2% conv.
neetz card game3K/yr -5.4%11.2% conv.
nertz card game 6 decks3K/yr -15.4%6.9% conv.
nerts card game 12 decks2K/yr +34.3%11.3% conv.

All search terms

Top nertz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brybelly Nertz Card Game 12 Decks of Standard 3.5 x 2.5 Wide Poker Cards - Playing Cards 12 Pack for Dutch Blitz Card Game with 12 Unique Colors

Brybelly$26.374.8★4,636 rev

Bicycle Nertz Card Game (Solitaire) 8 Decks of Jumbo Index

Bicycle$26.984.9★707 rev

Regal Games Nertz Card Game for Kids & Adults - Decks of Cards 6 Pack - 6 Color Wide-Size Decks & Fun Playing Cards - Deck of Playing Cards for Poker Solitaire Blackjack & More

Regal Games$13.404.7★842 rev

GSE 12-Deck Nertz Card Game Standard Playing Cards Bulk 12 Unique Colors

GSE Games & Sports Expert$23.634.8★220 rev

Regal Games Nertz & Solitaire Playing Cards 12 Multi-Colored Poker Decks 2.5 x 3.5 310 GSM Linen Finish Durable Casino Quality for Poker Blackjack Rummy & Family Game Night for Kids & Adults

Regal Games$21.924.7★842 rev

Newest

by launch date

Bicycle Nertz Card Game (Solitaire) 8 Decks of Jumbo Index

Bicycle$26.98707 rev

3y ago

Regal Games Nertz Card Game for Kids & Adults - Decks of Cards 6 Pack - 6 Color Wide-Size Decks & Fun Playing Cards - Deck of Playing Cards for Poker Solitaire Blackjack & More

Regal Games$13.40842 rev

4y ago

Regal Games Nertz & Solitaire Playing Cards 12 Multi-Colored Poker Decks 2.5 x 3.5 310 GSM Linen Finish Durable Casino Quality for Poker Blackjack Rummy & Family Game Night for Kids & Adults

Regal Games$21.92842 rev

5y ago

GSE 12-Deck Nertz Card Game Standard Playing Cards Bulk 12 Unique Colors

GSE Games & Sports Expert$23.63220 rev

7y ago

Brybelly Nertz Card Game 12 Decks of Standard 3.5 x 2.5 Wide Poker Cards - Playing Cards 12 Pack for Dutch Blitz Card Game with 12 Unique Colors

Brybelly$26.374,636 rev

8y ago

What buyers say about nertz

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience46%

“FUN GAME”

Quality-Overall10%

“These cards are made from quality cardstock”

Color10%

“Colorful and perfect”

Collectibles7%

“Great cards”

Trivia Games5%

“Perfect for games that require several decks”

Ease Of Use4%

“it makes it so much easier with all the card pips”

Advertised Vs Actual Product3%

“Exactly as pictured and described”

Gifting Purpose3%

“Great gift idea”

Value For Money2%

“Great value”

Durability1%

“they are holding up great”

What buyers complain about

Quality-Overall20%

“Pretty low quality cards”

Print Quality10%

“one of the decks came poorly printed”

Ease Of Use10%

“It makes them a little hard to handle with such a fast paced game”

Grip10%

“The cards are also very slippery”

Adhesion/Stickiness7%

“with a little tape it's just less attractive”

Top return reasons

Value For Money23%

Advertised Vs Actual Product15%

Print Quality12%

Color9%

Product Condition9%

Size-Overall6%

Quality-Overall5%

Weight Heavy4%

Smell3%

Instructions/User Manual/Troubleshooting2%

Common questions

Is nertz profitable to sell on Amazon United States?: The niche generates $272K/yr across 5 tracked products. 90-day search growth is +20.8%. Flapen's verdict: Skip it (44/100).
How competitive is the nertz niche?: 4 brands and 23 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nertz?: Top complaints mined from reviews: Quality-Overall, Print Quality, Ease Of Use. The return rate is 1.5%.
When does demand for nertz peak?: Demand peaks in Jan–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the nertz niche?: Listings span $13.40–$26.98; the average listing price is $22.46 (sweet spot $15–$100). The average incumbent carries 1,449 reviews — the moat a new listing must climb.