Nendoroid
Nendoroid shows a thin review moat (104 avg reviews), but weak search conversion (0.2%) keeps it on the watch list.
Flapen Score
Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46
Is Nendoroid profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Nendoroid is a $235K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 53/100.
Nendoroid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +21.9% over the last 90 days and 0.2% of searches end in a purchase.
$235K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 113 products
Top Nendoroid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Good Smile Company Needy Streamer Overload: AME Nendoroid Action Figure
- Price
- $47.62
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago
Good Smile Jujutsu Kaisen 0: Yuta Okkotsu Nendoroid Action Figure Multicolor G12707
- Price
- $58.02
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 4y ago
![Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm](https://m.media-amazon.com/images/I/41Lipc9C98L.jpg)
Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm
- Price
- $55.12
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 8mo ago
Good Smile Company Nendoroid Character Vocal Series 01 Hatsune Miku Hatsune Miku 3.0 Basic Non-scale Plastic Pre-painted Action Figure
- Price
- $64.29
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago
Good Smile Kaisen 0: Suguru Geto Nendoroid Action Figure G12708 Multicolor
- Price
- $45.75
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 4y ago
Trending
90-day click momentum
Good Smile Company Nendoroid NEEDY GIRL OVERDOSE Super Extremely Cutest Angel-chan Go Out Ver. Non-Scale Plastic Pre-Painted Articulated Figure
- Price
- $89.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
Good Smile Company Nendoroid Kasane Teto 2.0 Non-scale Plastic Pre-painted Posable Figure
- Price
- $86.79
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 9mo ago
Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm
- Price
- $55.12
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 8mo ago
Good Smile Company The Apothecary Diaries: Maomao (Garden Party Ver.) Action Figure
- Price
- $50.67
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 1y ago
Good Smile Company Danganronpa 12 Reload: Junko Enoshima Nendoroid Action Figure
- Price
- $62.25
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Newest
by launch date
60Pcs Anime Stationery Stickers Needy Streamer Overload KAngel AME Cute Kawaii Sticker Stationery Student Cartoon Manga Waterproof Graffiti Decorate
- Price
- $10.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm
- Price
- $55.12
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 8mo ago
Good Smile Company Nendoroid NEEDY GIRL OVERDOSE Super Extremely Cutest Angel-chan Go Out Ver. Non-Scale Plastic Pre-Painted Articulated Figure
- Price
- $89.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
Good Smile Company Nendoroid Kasane Teto 2.0 Non-scale Plastic Pre-painted Posable Figure
- Price
- $86.79
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 9mo ago
Good Smile Company Nendoroid Character Vocal Series 01 Hatsune Miku Hatsune Miku 3.0 Basic Non-scale Plastic Pre-painted Action Figure
- Price
- $64.29
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
Brands
15 rising
Sellers
150
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
21%
Top 20: 51%
Open market
7%
- Good Smile Company80%
- SEGA5%
- COSGOGO3%
- YLQANONG2%
- Orange Rouge2%
- HOYOVERSE2%
- Open — no brand owns it (9 brands, 7%)
Nendoroid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Dec · busiest ÷ quietest = 2.0×
Top Nendoroid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nendoroid1.1M/yr
- good smile company144K/yr
- needy streamer overload111K/yr
- nendoroid figure108K/yr
- good smile39K/yr
- nendroid33K/yr
- nendoroids24K/yr
- needy streamer overload figure29K/yr
- nendroids15K/yr
- good smile nendoroid20K/yr
What reviews say buyers love and hate about Nendoroid
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Great quality”
“Great Value”
“it is a collectible”
“As described”
“the size is very accurate”
What buyers complain about
73% of reviews“This guy ended up bigger than I had expected”
“Def not worth 50$ or above”
“Very cheaply made”
“This is my first nendroid so I wasnt so sure on how to assemble/disassemble him at first”
“Red color appears just a bit more darker then on photo”
Nendoroid return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nendoroid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
