Nendoroid
MaybeThe average product has only 104 reviews. But buyers convert on only 0.2% of searches, so Nendoroid is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 4653
- Market size
- $235K/yr1.7M searches / yr
- 90-day growth
- +21.9%search demand this quarter
- Competition
- 21%top-5 click share · 15 brands · 150 sellers
Flapen Score
Nendoroid against its category
The dotted line is the Toys & Games average. Past it, Nendoroid is stronger. Inside it, weaker.
Market
The Nendoroid market on Amazon at a glance
Shoppers on Amazon United States searched for Nendoroid 1.7M times last year and spent an estimated $235K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +21.9%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $235Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- nendoroid1.1M searches a year
02 · Price
A sale here is worth $65.10.
Listings sell for $65.10 on average, from $6.82 to $236.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $65.10 that is $0 to $7K a year per listing.
- Average price
- $65.10inside the $15 to $100 sweet spot
- Price range
- $6.82–$236.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #10,766 within Statues, Bobbleheads & Busts. It carries 104 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 81%
- Out of stock, average day
- 8.7%
- Average rank
- #10,766in Statues, Bobbleheads & Busts
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 104per listing
- Listings tracked
- 113
04 · Newcomers
8 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Nendoroid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Good Smile Company Needy Streamer Overload: AME Nendoroid Action Figure
- Price
- $47.62
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

Good Smile Jujutsu Kaisen 0: Yuta Okkotsu Nendoroid Action Figure Multicolor G12707
- Price
- $58.02
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 4y ago
![Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm](https://m.media-amazon.com/images/I/41Lipc9C98L.jpg)
Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm
- Price
- $55.12
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 8mo ago

Good Smile Company Nendoroid Character Vocal Series 01 Hatsune Miku Hatsune Miku 3.0 Basic Non-scale Plastic Pre-painted Action Figure
- Price
- $64.29
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago

Good Smile Kaisen 0: Suguru Geto Nendoroid Action Figure G12708 Multicolor
- Price
- $45.75
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 4y ago
Trending
estimated 90-day click momentum
Good Smile Company Nendoroid NEEDY GIRL OVERDOSE Super Extremely Cutest Angel-chan Go Out Ver. Non-Scale Plastic Pre-Painted Articulated Figure
- Price
- $89.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Good Smile Company Nendoroid Kasane Teto 2.0 Non-scale Plastic Pre-painted Posable Figure
- Price
- $86.79
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 9mo ago
![Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm](https://m.media-amazon.com/images/I/41Lipc9C98L.jpg)
Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm
- Price
- $55.12
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 8mo ago

Good Smile Company The Apothecary Diaries: Maomao (Garden Party Ver.) Action Figure
- Price
- $50.67
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 1y ago

Good Smile Company Danganronpa 12 Reload: Junko Enoshima Nendoroid Action Figure
- Price
- $62.25
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Newest
by launch date
60Pcs Anime Stationery Stickers Needy Streamer Overload KAngel AME Cute Kawaii Sticker Stationery Student Cartoon Manga Waterproof Graffiti Decorate
- Price
- $10.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
![Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm](https://m.media-amazon.com/images/I/41Lipc9C98L.jpg)
Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm
- Price
- $55.12
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 8mo ago

Good Smile Company Nendoroid NEEDY GIRL OVERDOSE Super Extremely Cutest Angel-chan Go Out Ver. Non-Scale Plastic Pre-Painted Articulated Figure
- Price
- $89.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Good Smile Company Nendoroid Kasane Teto 2.0 Non-scale Plastic Pre-painted Posable Figure
- Price
- $86.79
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 9mo ago

Good Smile Company Nendoroid Character Vocal Series 01 Hatsune Miku Hatsune Miku 3.0 Basic Non-scale Plastic Pre-painted Action Figure
- Price
- $64.29
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
15 rising
Sellers
150
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
21%
Top 20: 51%
Open market
7%
- Good Smile Company80%
- SEGA5%
- COSGOGO3%
- YLQANONG2%
- Orange Rouge2%
- HOYOVERSE2%
- Open — no brand owns it (9 brands, 7%)
Demand
Nendoroid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Nendoroid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nendoroid1.1M/yr
- good smile company144K/yr
- needy streamer overload111K/yr
- nendoroid figure108K/yr
- good smile39K/yr
- nendroid33K/yr
- nendoroids24K/yr
- needy streamer overload figure29K/yr
- nendroids15K/yr
- good smile nendoroid20K/yr
Reviews and returns
What reviews say buyers love and hate about Nendoroid
We read the reviews and the return reasons for every product selling here.
“This guy ended up bigger than I had expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nendoroid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








