Is nendoroid profitable to sell on Amazon United States?

The niche generates $235K/yr across 113 tracked products. 8 of 21 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the nendoroid niche?

15 brands and 150 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in nendoroid?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.

When does demand for nendoroid peak?

Demand peaks in Aug–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the nendoroid niche?

Listings span $6.82–$236.85; the average listing price is $65.10 (sweet spot $15–$100). The average incumbent carries 104 reviews — the moat a new listing must climb.

nendoroid

Worth a look

Shows a thin review moat (104 avg reviews), but weak search conversion (0.2%) keeps it on the watch list.

Review moat

Great104.16

avg incumbent reviews — the moat a new listing must climb

Competition

Great21%

top-5 click share — an open shelf

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$65.10

avg listing price — sweet spot $15–$100

Growth

Good+21.9%

90-day search growth — must beat 0% to launch

Market size

Okay$235K

$235K/yr · 1.7M searches

Price range

Okay$6.82–$236.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, nendoroid is a $235K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

nendoroid market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $195K–$260K; units × avg price
Conversion rate: 0.2%
Avg BSR: #10,766
Page quality: 0%
Prime: 81%
Sponsored: 20%
Out of stock: 8.7%
Avg brand age: 38 months
Avg seller age: 152 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

150

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

21%

Top 20: 51%

Open market

Good Smile Company80%
SEGA5%
COSGOGO3%
YLQANONG2%
Orange Rouge2%
HOYOVERSE2%
Open — no brand owns it (9 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.9% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top nendoroid search terms

nendoroid1.1M/yr +23.1%0.1% conv.
good smile company144K/yr +26.3%0.1% conv.
needy streamer overload111K/yr +19.6%0.3% conv.
nendoroid figure108K/yr +4.7%0.1% conv.
good smile39K/yr +24.9%0.0% conv.
nendroid33K/yr +36.4%0.2% conv.
nendoroids24K/yr +82.4%0.0% conv.
needy streamer overload figure29K/yr -3.3%0.3% conv.
nendroids15K/yr +72.1%0.0% conv.
good smile nendoroid20K/yr +17.7%0.1% conv.

All search terms

Top nendoroid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Good Smile Company Needy Streamer Overload: AME Nendoroid Action Figure

Good Smile Company$47.624.6★16 rev

Good Smile Jujutsu Kaisen 0: Yuta Okkotsu Nendoroid Action Figure Multicolor G12707

Good Smile Company$58.024.7★81 rev

Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm

Good Smile Company$55.124.7★11 rev

Good Smile Company Nendoroid Character Vocal Series 01 Hatsune Miku Hatsune Miku 3.0 Basic Non-scale Plastic Pre-painted Action Figure

Good Smile Company$64.295.0★7 rev

Good Smile Kaisen 0: Suguru Geto Nendoroid Action Figure G12708 Multicolor

Good Smile Company$45.754.7★186 rev

Newest

by launch date

60Pcs Anime Stationery Stickers Needy Streamer Overload KAngel AME Cute Kawaii Sticker Stationery Student Cartoon Manga Waterproof Graffiti Decorate

Generic$10.961 rev

5mo ago

Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm

Good Smile Company$55.1211 rev

8mo ago

Good Smile Company Nendoroid NEEDY GIRL OVERDOSE Super Extremely Cutest Angel-chan Go Out Ver. Non-Scale Plastic Pre-Painted Articulated Figure

Good Smile Company$89.781 rev

9mo ago

Good Smile Company Nendoroid Kasane Teto 2.0 Non-scale Plastic Pre-painted Posable Figure

Good Smile Company$86.799 rev

9mo ago

Good Smile Company Nendoroid Character Vocal Series 01 Hatsune Miku Hatsune Miku 3.0 Basic Non-scale Plastic Pre-painted Action Figure

Good Smile Company$64.297 rev

11mo ago

What buyers say about nendoroid

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Great quality”

Value For Money11%

“Great Value”

Collectibles10%

“it is a collectible”

Advertised Vs Actual Product8%

“As described”

Size-Overall7%

“the size is very accurate”

Gifting Purpose6%

“It was a gift”

Ease Of Use4%

“it is easy to move”

Design-Overall2%

“I adore the design in the box it is so beautiful”

Strength2%

“Looks really good and feels sturdy”

Fun/Entertainment Experience2%

“My son has enjoyed making stop motions with him”

What buyers complain about

Size-Overall22%

“This guy ended up bigger than I had expected”

Value For Money17%

“Def not worth 50$ or above”

Quality-Overall9%

“Very cheaply made”

Assembly/Installation5%

“This is my first nendroid so I wasnt so sure on how to assemble/disassemble him at first”

Color5%

“Red color appears just a bit more darker then on photo”

Durability4%

“it broke really easy”

Advertised Vs Actual Product4%

“Does not match the description”

Strength3%

“a little flimsy”

Design-Overall3%

“Great Design Terrible Experience”

Material Quality2%

“The skirt is made of hard plastic instead of a more flexible material”

Top return reasons

Defective Material/Parts26%

Size-Overall22%

Value For Money17%

Advertised Vs Actual Product6%

Product Condition4%

Adhesion/Stickiness3%

Magnetic Strength/Adsorption3%

Add-Ons/Attachments2%

Quality-Overall2%

Display-Overall2%

Common questions

Is nendoroid profitable to sell on Amazon United States?: The niche generates $235K/yr across 113 tracked products. 8 of 21 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the nendoroid niche?: 15 brands and 150 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in nendoroid?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
When does demand for nendoroid peak?: Demand peaks in Aug–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the nendoroid niche?: Listings span $6.82–$236.85; the average listing price is $65.10 (sweet spot $15–$100). The average incumbent carries 104 reviews — the moat a new listing must climb.