Nemo
MaybeProducts sell for $25.44 on average, inside the sweet spot. But the products selling today already average 4.7★, so Nemo is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 4651
- Market size
- $429K/yr861K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 50%top-5 click share · 19 brands · 65 sellers
Flapen Score
Nemo against its category
The dotted line is the Toys & Games average. Past it, Nemo is stronger. Inside it, weaker.
Market
The Nemo market on Amazon at a glance
Shoppers on Amazon United States searched for Nemo 861K times last year and spent an estimated $429K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 861K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $429K a year.
- Searches, last 12 months
- 861K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $429Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- finding nemo259K searches a year
02 · Price
A sale here is worth $25.44.
Listings sell for $25.44 on average, from $8.27 to $120.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $25.44 that is $6K to $13K a year per listing.
- Average price
- $25.44inside the $15 to $100 sweet spot
- Price range
- $8.27–$120.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$13K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #53,959 within Bath Toys. It carries 2,552 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 90%
- Out of stock, average day
- 6.3%
- Average rank
- #53,959in Bath Toys
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 2,552per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Nemo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SwimWays Disneys Finding Dory Mr. Rays Dive and Catch Game for Ages 5+
- Price
- $17.33
- Rating
- 4.7/5
- Reviews
- 7,658
- Age
- 10y ago

Kid Shower Toy Baby Bath Squirt Toys Shark Bathtub Water Toys 4pcs Toddlers Infant Swimming Pool Toys for Birthday Gifts Summer Beach Pool Activity
- Price
- $9.76
- Rating
- 4.7/5
- Reviews
- 618
- Age
- 5y ago

JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T
- Price
- $8.46
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 8mo ago

Disney Store Official Pixar Finding Nemo Plush - Soft & Cuddly Toys - Perfect Toys for Finding Dory Fans & Kids - Great Gift for Birthdays & Special Occasions - 11 Inches
- Price
- $26.99
- Rating
- 4.8/5
- Reviews
- 281
- Age
- 3y ago

Tonies Nemo Audio Toy Figurine from Disney and Pixars Finding Nemo
- Price
- $19.97
- Rating
- 4.8/5
- Reviews
- 1,482
- Age
- 5y ago
Trending
estimated 90-day click momentum
Disney Pixar Finding Nemo Clown Fish Cosplay Clownfish Adult T-Shirt(Orange Large)
- Price
- $24.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Womens Finding Dory Nemo Roll with Current Racerback Tank Top - White Heather - X Large
- Price
- $20.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10y ago

Toddler Sun Hat 0-6 Months
- Price
- $14.92
- Rating
- 4.8/5
- Reviews
- 7,993
- Age
- 5y ago

NUK First Choice Finding Nemo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack
- Price
- $13.72
- Rating
- 4.8/5
- Reviews
- 4,161
- Age
- 6mo ago

JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T
- Price
- $8.46
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 8mo ago
Newest
by launch date
Disney Pixar Finding Nemo Clown Fish Cosplay Clownfish Adult T-Shirt(Orange Large)
- Price
- $24.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

NUK First Choice Finding Nemo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack
- Price
- $13.72
- Rating
- 4.8/5
- Reviews
- 4,161
- Age
- 6mo ago

JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T
- Price
- $8.46
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 8mo ago

Bright Starts Disney Junior Finding Nemo My Size Potty Training Toilet Toddler Potty Chair with Flushing & Cheering Sounds Removable Seat with Splash Guard & Handles Ages 18+ Months Up to 50 lbs
- Price
- $30.57
- Rating
- 4.6/5
- Reviews
- 1,040
- Age
- 1y ago

Finding Nemo Coloring Book for Kids Ages 4-8 - Bundle with Disney Coloring Pages Activities Games Plus Stickers More | Finding Nemo and Dory Activity Book Set for Boys Girls
- Price
- $8.27
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
65
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 89%
Open market
30%
- SwimWays20%
- MIWEN16%
- Disney12%
- Bright Starts8%
- JA-RU7%
- Disney Store7%
Demand
Nemo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Nemo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- finding nemo259K/yr
- finding nemo toys193K/yr
- nemo147K/yr
- nemo toys117K/yr
- finding dory toys43K/yr
- dory toys29K/yr
- nemo toy16K/yr
- finding nemo figurines7K/yr
- finding nemo toy9K/yr
- nemo equipment7K/yr
Reviews and returns
What reviews say buyers love and hate about Nemo
We read the reviews and the return reasons for every product selling here.
“it is big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nemo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








