Is nemo profitable to sell on Amazon United States?

The niche generates $429K/yr across 29 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the nemo niche?

19 brands and 65 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in nemo?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.8%.

When does demand for nemo peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the nemo niche?

Listings span $8.27–$120.26; the average listing price is $25.44 (sweet spot $15–$100). The average incumbent carries 2,552 reviews — the moat a new listing must climb.

nemo

Worth a look

Shows a sweet-spot price point ($25.44 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Avg price

Incredible$25.44

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$8.27–$120.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Good$429K

$429K/yr · 861K searches

Review moat

Okay2,552.14

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, nemo is a $429K/yr Amazon United States market (861K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

nemo market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $318K–$382K; units × avg price
Conversion rate: 2.0%
Avg BSR: #53,959
Page quality: 0%
Prime: 90%
Sponsored: 62%
Out of stock: 6.3%
Avg brand age: 42 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

30%

SwimWays20%
MIWEN16%
Disney12%
Bright Starts8%
JA-RU7%
Disney Store7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top nemo search terms

finding nemo259K/yr +7.2%0.5% conv.
finding nemo toys193K/yr -10.3%1.6% conv.
nemo147K/yr +12.8%0.8% conv.
nemo toys117K/yr -3.5%1.6% conv.
finding dory toys43K/yr -11.8%0.9% conv.
dory toys29K/yr -9.7%1.5% conv.
nemo toy16K/yr +0.9%2.4% conv.
finding nemo figurines7K/yr +17.2%0.9% conv.
finding nemo toy9K/yr +6.7%1.9% conv.
nemo equipment7K/yr +63.6%0.0% conv.

All search terms

Top nemo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SwimWays Disneys Finding Dory Mr. Rays Dive and Catch Game for Ages 5+

SwimWays$17.334.7★7,658 rev

Kid Shower Toy Baby Bath Squirt Toys Shark Bathtub Water Toys 4pcs Toddlers Infant Swimming Pool Toys for Birthday Gifts Summer Beach Pool Activity

MIWEN$9.764.7★618 rev

JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T

JA-RU$8.464.3★226 rev

Disney Store Official Pixar Finding Nemo Plush - Soft & Cuddly Toys - Perfect Toys for Finding Dory Fans & Kids - Great Gift for Birthdays & Special Occasions - 11 Inches

Disney Store$26.994.8★281 rev

Tonies Nemo Audio Toy Figurine from Disney and Pixars Finding Nemo

Tonies$19.974.8★1,482 rev

Newest

by launch date

Disney Pixar Finding Nemo Clown Fish Cosplay Clownfish Adult T-Shirt(Orange Large)

Disney$24.000 rev

4mo ago

NUK First Choice Finding Nemo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack

NUK$13.724,161 rev

6mo ago

JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T

JA-RU$8.46226 rev

8mo ago

Bright Starts Disney Junior Finding Nemo My Size Potty Training Toilet Toddler Potty Chair with Flushing & Cheering Sounds Removable Seat with Splash Guard & Handles Ages 18+ Months Up to 50 lbs

Bright Starts$30.571,040 rev

1y ago

Finding Nemo Coloring Book for Kids Ages 4-8 - Bundle with Disney Coloring Pages Activities Games Plus Stickers More | Finding Nemo and Dory Activity Book Set for Boys Girls

Disney$8.2719 rev

1y ago

What buyers say about nemo

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience24%

“Keeps baby entertained”

Quality-Overall12%

“Good quality and arrived on time”

Gifting Purpose7%

“Great toddler gift”

Size-Overall5%

“These toys are big enough for babies to play with”

Value For Money4%

“offer good value for money”

Advertised Vs Actual Product4%

“Exactly as advertised”

Durability3%

“the quality is durable”

Color3%

“The coloring is bright”

Ease Of Use2%

“really easy to use”

Ease Of Cleaning2%

“storage bag make cleanup quick”

What buyers complain about

Size-Overall24%

“it is big”

Value For Money9%

“With how expensive this thing is”

Quality-Overall6%

“Cheap”

Durability6%

“it lasted one day”

Strap/String Quality4%

“The straps are in a weird spot when I buckle my baby up”

Functionality-Overall4%

“Didnt work”

Water Resistance3%

“You cant fill them with water”

Defective Material/Parts2%

“It was defective and doesnt work”

Music/Lullaby2%

“Malfunctioning music on turtle”

Fun/Entertainment Experience2%

“Grandson won't even play with them”

Top return reasons

Size-Overall31%

Advertised Vs Actual Product10%

Value For Money8%

Defective Material/Parts6%

Functionality-Overall5%

Comfort-Overall4%

Age Suitability3%

Product Condition3%

Quality-Overall3%

Color2%

Common questions

Is nemo profitable to sell on Amazon United States?: The niche generates $429K/yr across 29 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the nemo niche?: 19 brands and 65 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in nemo?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.8%.
When does demand for nemo peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the nemo niche?: Listings span $8.27–$120.26; the average listing price is $25.44 (sweet spot $15–$100). The average incumbent carries 2,552 reviews — the moat a new listing must climb.