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Nemo

Maybe

Products sell for $25.44 on average, inside the sweet spot. But the products selling today already average 4.7★, so Nemo is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$429K/yr861K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
50%top-5 click share · 19 brands · 65 sellers

Flapen Score

Nemo against its category

The dotted line is the Toys & Games average. Past it, Nemo is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nemo market on Amazon at a glance

Shoppers on Amazon United States searched for Nemo 861K times last year and spent an estimated $429K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 861K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $429K a year.

Searches, last 12 months
861K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
2.0%
Market size, estimated
$429Ka year
Peak month
December2.1× the quietest month
Top search term
finding nemo259K searches a year

02 · Price

A sale here is worth $25.44.

Listings sell for $25.44 on average, from $8.27 to $120.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $25.44 that is $6K to $13K a year per listing.

Average price
$25.44inside the $15 to $100 sweet spot
Price range
$8.27–$120.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #53,959 within Bath Toys. It carries 2,552 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
90%
Out of stock, average day
6.3%
Average rank
#53,959in Bath Toys
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,552per listing
Listings tracked
29

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Nemo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

65

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

30%

  • Brand 120%
  • Brand 216%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Nemo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Nemo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • finding nemo259K/yr
  • finding nemo toys193K/yr
  • nemo147K/yr
  • nemo toys117K/yr
  • finding dory toys43K/yr
  • dory toys29K/yr
  • nemo toy16K/yr
  • finding nemo figurines7K/yr
  • finding nemo toy9K/yr
  • nemo equipment7K/yr

Reviews and returns

What reviews say buyers love and hate about Nemo

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Size-Overall”
1.8%of orders come back
“it is big”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nemo questions

Answered from the same tracked data.