Nemo
Nemo shows a sweet-spot price point ($25.44 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Flapen Score
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Is Nemo profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Nemo is a $429K/yr Amazon United States market (861K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Nemo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.3% over the last 90 days and 2.0% of searches end in a purchase.
$429K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 29 products
Top Nemo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SwimWays Disneys Finding Dory Mr. Rays Dive and Catch Game for Ages 5+
- Price
- $17.33
- Rating
- 4.7/5
- Reviews
- 7,658
- Age
- 10y ago
Kid Shower Toy Baby Bath Squirt Toys Shark Bathtub Water Toys 4pcs Toddlers Infant Swimming Pool Toys for Birthday Gifts Summer Beach Pool Activity
- Price
- $9.76
- Rating
- 4.7/5
- Reviews
- 618
- Age
- 5y ago
JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T
- Price
- $8.46
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 8mo ago
Disney Store Official Pixar Finding Nemo Plush - Soft & Cuddly Toys - Perfect Toys for Finding Dory Fans & Kids - Great Gift for Birthdays & Special Occasions - 11 Inches
- Price
- $26.99
- Rating
- 4.8/5
- Reviews
- 281
- Age
- 3y ago
Tonies Nemo Audio Toy Figurine from Disney and Pixars Finding Nemo
- Price
- $19.97
- Rating
- 4.8/5
- Reviews
- 1,482
- Age
- 5y ago
Trending
90-day click momentum
Disney Pixar Finding Nemo Clown Fish Cosplay Clownfish Adult T-Shirt(Orange Large)
- Price
- $24.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Womens Finding Dory Nemo Roll with Current Racerback Tank Top - White Heather - X Large
- Price
- $20.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10y ago
Toddler Sun Hat 0-6 Months
- Price
- $14.92
- Rating
- 4.8/5
- Reviews
- 7,993
- Age
- 5y ago
NUK First Choice Finding Nemo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack
- Price
- $13.72
- Rating
- 4.8/5
- Reviews
- 4,161
- Age
- 6mo ago
JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T
- Price
- $8.46
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 8mo ago
Newest
by launch dateDisney Pixar Finding Nemo Clown Fish Cosplay Clownfish Adult T-Shirt(Orange Large)
- Price
- $24.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
NUK First Choice Finding Nemo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack
- Price
- $13.72
- Rating
- 4.8/5
- Reviews
- 4,161
- Age
- 6mo ago
JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T
- Price
- $8.46
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 8mo ago
Bright Starts Disney Junior Finding Nemo My Size Potty Training Toilet Toddler Potty Chair with Flushing & Cheering Sounds Removable Seat with Splash Guard & Handles Ages 18+ Months Up to 50 lbs
- Price
- $30.57
- Rating
- 4.6/5
- Reviews
- 1,040
- Age
- 1y ago
Finding Nemo Coloring Book for Kids Ages 4-8 - Bundle with Disney Coloring Pages Activities Games Plus Stickers More | Finding Nemo and Dory Activity Book Set for Boys Girls
- Price
- $8.27
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
65
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
30%
- SwimWays20%
- MIWEN16%
- Disney12%
- Bright Starts8%
- JA-RU7%
- Disney Store7%
Nemo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top Nemo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- finding nemo259K/yr
- finding nemo toys193K/yr
- nemo147K/yr
- nemo toys117K/yr
- finding dory toys43K/yr
- dory toys29K/yr
- nemo toy16K/yr
- finding nemo figurines7K/yr
- finding nemo toy9K/yr
- nemo equipment7K/yr
What reviews say buyers love and hate about Nemo
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Keeps baby entertained”
“Good quality and arrived on time”
“Great toddler gift”
“These toys are big enough for babies to play with”
“offer good value for money”
What buyers complain about
63% of reviews“it is big”
“With how expensive this thing is”
“Cheap”
“it lasted one day”
“The straps are in a weird spot when I buckle my baby up”
Nemo return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nemo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
