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Nee Doh Cat

Fail

The top 5 products take 83% of clicks, so Nee Doh Cat is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$132K/yr177K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
83%top-5 click share · 7 brands · 26 sellers

Flapen Score

Nee Doh Cat against its category

The dotted line is the Toys & Games average. Past it, Nee Doh Cat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nee Doh Cat market on Amazon at a glance

Shoppers on Amazon United States searched for Nee Doh Cat 177K times last year and spent an estimated $132K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
5.1%
Market size, estimated
$132Ka year
Peak month
December67.8× the quietest month
Top search term
sticky cubes64K searches a year

02 · Price

A sale here is worth $14.63.

Listings sell for $14.63 on average, from $9.65 to $19.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $14.63 that is $7K to $11K a year per listing.

Average price
$14.63under the $15 to $100 sweet spot
Price range
$9.65–$19.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #355 within Early Development & Activity Toys. It carries 388 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#355in Early Development & Activity Toys
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
388per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nee Doh Cat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

26

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Brand 171%
  • Brand 210%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Nee Doh Cat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 67.8×

Search terms

Top Nee Doh Cat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticky cubes64K/yr
  • jelly cubes32K/yr
  • stickikubes19K/yr
  • jelly cube13K/yr
  • sticky blocks12K/yr
  • sticky cubes for kids9K/yr
  • sticki cubes5K/yr
  • stickicubes6K/yr
  • stickicubes fidget cubes4K/yr
  • stikicubes3K/yr

Reviews and returns

What reviews say buyers love and hate about Nee Doh Cat

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Adhesion/Stickiness”
1.6%of orders come back
“Sticky”
A buyer, on “Adhesion/Stickiness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nee Doh Cat questions

Answered from the same tracked data.