Is nee doh cat profitable to sell on Amazon United States?

The niche generates $132K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (44/100).

How competitive is the nee doh cat niche?

7 brands and 26 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in nee doh cat?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Smell. The return rate is 1.6%.

When does demand for nee doh cat peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 67.8× the quietest.

What does it cost to enter the nee doh cat niche?

Listings span $9.65–$19.51; the average listing price is $14.63 (sweet spot $15–$100). The average incumbent carries 388 reviews — the moat a new listing must climb.

nee doh cat

Skip it

A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Great387.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.63

avg listing price — sweet spot $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay$9.65–$19.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$132K

$132K/yr · 177K searches

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad83%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, nee doh cat is a $132K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

nee doh cat market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $117K–$146K; units × avg price
Conversion rate: 5.1%
Avg BSR: #355
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 3.9%
Avg brand age: 32 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

KOMARC GAMES71%
LESONG10%
Jelly Blox5%
Dremung4%
Play Visions4%
CHEROSIN3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 67.8×

Open Trend

Top nee doh cat search terms

sticky cubes64K/yr +7.5%4.2% conv.
jelly cubes32K/yr -4.3%0.3% conv.
stickikubes19K/yr -30.1%5.3% conv.
jelly cube13K/yr -35.3%0.1% conv.
sticky blocks12K/yr +8.5%2.9% conv.
sticky cubes for kids9K/yr -8.4%5.6% conv.
sticki cubes5K/yr +1.0%7.9% conv.
stickicubes6K/yr -17.4%7.0% conv.
stickicubes fidget cubes4K/yr -10.1%7.3% conv.
stikicubes3K/yr +13.3%5.3% conv.

All search terms

Top nee doh cat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

StickiKubes 125-Pack Neon Sticky Mini Stacking Cubes STEM Building Blocks

KOMARC GAMES$19.514.5★252 rev

StickiKubes 125-Pack 4 Colors Mini Sticky Stacking Cubes STEM Blocks

KOMARC GAMES$19.124.5★522 rev

LESONG Mini Sticky Stacking Cubes for Kids: 150 PCS Washable Sensory Building Toy Soft Squishy 0.39 inch Cubes with Storage Box Balanced Stickiness for 2D & 3D Building Translucent Travel Toy

LESONG$16.674.0★29 rev

StickiKubes 36-Pack 4 Colors Mini Sticky Stacking Cubes STEM Blocks

KOMARC GAMES$11.523.8★108 rev

Jelly Blox$16.704.7★2,312 rev

Newest

by launch date

LESONG Mini Sticky Stacking Cubes for Kids: 150 PCS Washable Sensory Building Toy Soft Squishy 0.39 inch Cubes with Storage Box Balanced Stickiness for 2D & 3D Building Translucent Travel Toy

LESONG$16.6729 rev

3mo ago

EVA Sticky Blocks 6 Colors STEM Math Sorting Toys Montessori Toys and DIY Craft Cube Blocks Cube Putty Toddler & Preschool Building Blocks Kids for Toddlers 3+

Dremung$9.6536 rev

1y ago

StickiKubes 125-Pack Glow in the Dark Mini Stacking Cubes STEM Blocks

KOMARC GAMES$16.8436 rev

1y ago

144PCS Sticky Stacking Cubes for Kids - Mini Squishy Cubes Sensory Toys for Toddler Non Toxic Preschool Jelly Blocks for Building Stretch Squishy Travel Essentials Toys for 3 4 5 6 Years Old

CHEROSIN$13.6372 rev

1y ago

StickiKubes 125-Pack Neon Sticky Mini Stacking Cubes STEM Building Blocks

KOMARC GAMES$19.51252 rev

1y ago

What buyers say about nee doh cat

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“Great toy”

Adhesion/Stickiness8%

“they retain their stickiness”

Ease Of Cleaning6%

“Cleaned easy”

Quality-Overall6%

“Overall a great purchase”

Gifting Purpose6%

“Great little gift for kids”

Value For Money4%

“Good deal”

Color4%

“Pretty colors”

Soft Feel3%

“Cool to touch”

Durability3%

“so far they arent broken”

Developmental Needs2%

“Great for people with autism”

What buyers complain about

Adhesion/Stickiness24%

“Sticky”

Size-Overall17%

“They are TINY”

Smell7%

“OMG the smell is almost unbearable”

Ease Of Cleaning5%

“dirt so we had to wash them every time”

Value For Money3%

“Too expensive for what it is”

Rubber Quality2%

“why not make one with rubber putty inside of it”

Advertised Vs Actual Product2%

“It does not look like anything in the picture”

Durability2%

“Torn apart after couple days”

Quality-Overall2%

“Garbage”

Choking2%

“Could be a choking hazard for some”

Top return reasons

Size-Overall35%

Adhesion/Stickiness23%

Advertised Vs Actual Product9%

Value For Money5%

Smell5%

Defective Material/Parts3%

Quality-Overall3%

Texture/Consistency-Overall3%

Material Quality2%

Functionality-Overall2%

Common questions

Is nee doh cat profitable to sell on Amazon United States?: The niche generates $132K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (44/100).
How competitive is the nee doh cat niche?: 7 brands and 26 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in nee doh cat?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Smell. The return rate is 1.6%.
When does demand for nee doh cat peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 67.8× the quietest.
What does it cost to enter the nee doh cat niche?: Listings span $9.65–$19.51; the average listing price is $14.63 (sweet spot $15–$100). The average incumbent carries 388 reviews — the moat a new listing must climb.

nee doh cat

nee doh cat market data

Competition & brand share

Demand & seasonality

Top nee doh cat search terms

Top nee doh cat products on Amazon

Top sellers

Newest

Trending

What buyers say about nee doh cat

What buyers love

What buyers complain about

Top return reasons

Common questions

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