Nee Doh Cat
a concentrated shelf (top 5 take 83% of clicks) — Nee Doh Cat doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Nee Doh Cat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Nee Doh Cat is a $132K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Nee Doh Cat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.6% over the last 90 days and 5.1% of searches end in a purchase.
$132K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 10 products
Top Nee Doh Cat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
StickiKubes 125-Pack Neon Sticky Mini Stacking Cubes STEM Building Blocks
- Price
- $19.51
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 1y ago
StickiKubes 125-Pack 4 Colors Mini Sticky Stacking Cubes STEM Blocks
- Price
- $19.12
- Rating
- 4.5/5
- Reviews
- 522
- Age
- 3y ago
LESONG Mini Sticky Stacking Cubes for Kids: 150 PCS Washable Sensory Building Toy Soft Squishy 0.39 inch Cubes with Storage Box Balanced Stickiness for 2D & 3D Building Translucent Travel Toy
- Price
- $16.67
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 3mo ago
StickiKubes 36-Pack 4 Colors Mini Sticky Stacking Cubes STEM Blocks
- Price
- $11.52
- Rating
- 3.8/5
- Reviews
- 108
- Age
- 3y ago
Goliath Jelly Blox Creative Kit | Includes 20 Blocks | Toddler & Preschool Building Blocks Kids Can Squeeze Stretch Squish | MESH ACCREDITED | Safety Tested & Ouch-Free | Sensory Play Toy Ages 2+
- Price
- $16.70
- Rating
- 4.7/5
- Reviews
- 2,312
- Age
- 2y ago
Trending
90-day click momentumLESONG Mini Sticky Stacking Cubes for Kids: 150 PCS Washable Sensory Building Toy Soft Squishy 0.39 inch Cubes with Storage Box Balanced Stickiness for 2D & 3D Building Translucent Travel Toy
- Price
- $16.67
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 3mo ago
Play Visions FidlBitz - Revolutionary Cubes That Stick Together But Not Sticky! (Bag of Bitz (Assorted Colors))
- Price
- $12.83
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 2y ago
EVA Sticky Blocks 6 Colors STEM Math Sorting Toys Montessori Toys and DIY Craft Cube Blocks Cube Putty Toddler & Preschool Building Blocks Kids for Toddlers 3+
- Price
- $9.65
- Rating
- 3.5/5
- Reviews
- 36
- Age
- 1y ago
Ice Cube Sensory Toys 24 Pcs Squishy Fidget Stress Cube for Adults Kids Anxiety Stress Relief Hand Therapy Sensory Squishy Ball Classroom Prize Box Toys
- Price
- $9.80
- Rating
- 4.2/5
- Reviews
- 479
- Age
- 2y ago
StickiKubes 36-Pack 4 Colors Mini Sticky Stacking Cubes STEM Blocks
- Price
- $11.52
- Rating
- 3.8/5
- Reviews
- 108
- Age
- 3y ago
Newest
by launch dateLESONG Mini Sticky Stacking Cubes for Kids: 150 PCS Washable Sensory Building Toy Soft Squishy 0.39 inch Cubes with Storage Box Balanced Stickiness for 2D & 3D Building Translucent Travel Toy
- Price
- $16.67
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 3mo ago
EVA Sticky Blocks 6 Colors STEM Math Sorting Toys Montessori Toys and DIY Craft Cube Blocks Cube Putty Toddler & Preschool Building Blocks Kids for Toddlers 3+
- Price
- $9.65
- Rating
- 3.5/5
- Reviews
- 36
- Age
- 1y ago
StickiKubes 125-Pack Glow in the Dark Mini Stacking Cubes STEM Blocks
- Price
- $16.84
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago
144PCS Sticky Stacking Cubes for Kids - Mini Squishy Cubes Sensory Toys for Toddler Non Toxic Preschool Jelly Blocks for Building Stretch Squishy Travel Essentials Toys for 3 4 5 6 Years Old
- Price
- $13.63
- Rating
- 4.0/5
- Reviews
- 72
- Age
- 1y ago
StickiKubes 125-Pack Neon Sticky Mini Stacking Cubes STEM Building Blocks
- Price
- $19.51
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 rising
Sellers
26
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
3%
- KOMARC GAMES71%
- LESONG10%
- Jelly Blox5%
- Dremung4%
- Play Visions4%
- CHEROSIN3%
- Open — no brand owns it (1 brand, 3%)
Nee Doh Cat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 67.8×
Top Nee Doh Cat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sticky cubes64K/yr
- jelly cubes32K/yr
- stickikubes19K/yr
- jelly cube13K/yr
- sticky blocks12K/yr
- sticky cubes for kids9K/yr
- sticki cubes5K/yr
- stickicubes6K/yr
- stickicubes fidget cubes4K/yr
- stikicubes3K/yr
What reviews say buyers love and hate about Nee Doh Cat
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Great toy”
“they retain their stickiness”
“Cleaned easy”
“Overall a great purchase”
“Great little gift for kids”
What buyers complain about
65% of reviews“Sticky”
“They are TINY”
“OMG the smell is almost unbearable”
“dirt so we had to wash them every time”
“Too expensive for what it is”
Nee Doh Cat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nee Doh Cat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
