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Naughty Dice

Maybe

The average product has only 109 reviews. But demand is soft, at -34.0% this quarter, so Naughty Dice is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$39K/yr99K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
24%top-5 click share · 29 brands · 45 sellers

Flapen Score

Naughty Dice against its category

The dotted line is the Toys & Games average. Past it, Naughty Dice is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Naughty Dice market on Amazon at a glance

Shoppers on Amazon United States searched for Naughty Dice 99K times last year and spent an estimated $39K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
3.7%
Market size, estimated
$39Ka year
Peak month
February3.5× the quietest month
Top search term
adult dice22K searches a year

02 · Price

A sale here is worth $10.69.

Listings sell for $10.69 on average, from $3.73 to $28.47. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $10.69 that is $0 to $1K a year per listing.

Average price
$10.69under the $15 to $100 sweet spot
Price range
$3.73–$28.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #886 within Dice Games. It carries 109 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
95%
Out of stock, average day
18.3%
Average rank
#886in Dice Games
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
109per listing
Listings tracked
61

04 · Newcomers

1 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Naughty Dice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

$0$789$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

29 falling

Sellers

45

Est. top-5 brand share

57%

Top 20: 94%

Est. top-5 click share

24%

Top 20: 66%

Open market

39%

  • Fly-Love23%
  • Lalamingo15%
  • Generic9%
  • WLHAG6%
  • DMEODG5%
  • createreedo4%

Demand

Naughty Dice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Naughty Dice search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • adult dice22K/yr
  • couples dice22K/yr
  • adult dice games for couples3K/yr
  • naughty dice14K/yr
  • spicy dice7K/yr
  • couple dice8K/yr
  • love dice7K/yr
  • dirty dice6K/yr
  • dice for couples4K/yr
  • couples dice game3K/yr

Reviews and returns

What reviews say buyers love and hate about Naughty Dice

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Fun Idea But Not the Best Fit for Us”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Naughty Dice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data