Is naruto keychain profitable to sell on Amazon United States?

The niche generates $100K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (35/100).

How competitive is the naruto keychain niche?

10 brands and 53 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in naruto keychain?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Defective Material/Parts. The return rate is 6.6% — above our launch gate.

What does it cost to enter the naruto keychain niche?

Listings span $11.01–$32.38; the average listing price is $19.33 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.

naruto keychain

Skip it

Weak search conversion (1.5%) — this niche doesn't clear our bar today.

Avg price

Great$19.33

avg listing price — sweet spot $15–$100

Review moat

Great386.75

avg incumbent reviews — the moat a new listing must climb

Price range

Great$11.01–$32.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Market size

Bad$100K

$100K/yr · 346K searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.6%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, naruto keychain is a $100K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 35/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

naruto keychain market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $97K–$116K; units × avg price
Conversion rate: 1.5%
Avg BSR: #16,394
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 8.4%
Avg brand age: 31 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

MINISO35%
POP MART19%
NARUTO14%
ABYSTYLE12%
Great Eastern Entertainment10%
Generic3%
Open — no brand owns it (4 brands, 7%)

Demand

Weekly Amazon search volume, last 34 weeks — +3.6% search growth over the last 90 days.

Open Trend

Top naruto keychain search terms

naruto keychain98K/yr +2.2%0.4% conv.
naruto blind box64K/yr +27.2%1.6% conv.
naruto labubu73K/yr -20.1%1.0% conv.
sasuke keychain10K/yr +20.5%0.1% conv.
naruto mystery box10K/yr +9.4%1.1% conv.
naruto keychains7K/yr +31.0%0.4% conv.
akatsuki keychain7K/yr +5.7%0.8% conv.
kakashi keychain7K/yr +2.0%0.1% conv.
pop mart naruto6K/yr +11.9%2.1% conv.
naruto plush keychain7K/yr -3.4%0.9% conv.

All search terms

Top naruto keychain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MINISO Naruto Shippuden Cute Beast Party Series Blind Box - Naruto/Kakashi/Uchiha Character Design - Desktop Ornament/Gift - 1 Random Piece

MINISO$30.404.7★100 rev

Naruto Wallet and 4 Keyrings or 6 Keychain Set for Boys Girls Trifold Wallet Zippered Coin Pocket Anime Gift for Kids (Multi Keyrings Set)

NARUTO$11.084.7★199 rev

Great Eastern Entertainment Naruto Itachi PVC Keychain

Great Eastern Entertainment$12.814.8★1,685 rev

ABYSTYLE Naruto Shippuden Miniso Cute Beasts Eaki Blind Box Collectible Plush Official Anime Mystery Plush Toy Soft & Cuddly Mini Plush for Fans and Collectors

ABYSTYLE$30.254.3★18 rev

POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (N-Z) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box

POP MART$16.774.4★90 rev

Newest

by launch date

MINISO Naruto Shippuden Cute Beast Party Series Blind Box - Naruto/Kakashi/Uchiha Character Design - Desktop Ornament/Gift - 1 Random Piece

MINISO$30.40100 rev

6mo ago

Naruto Shippuden Cute Beasts Sitting Party Series Figure Blind Box Collectible Ornament Cartoon Theme Multicolor Random 1pc

MINISO$31.89100 rev

6mo ago

ABYSTYLE Naruto Shippuden Miniso Cute Beasts Eaki Blind Box Collectible Plush Official Anime Mystery Plush Toy Soft & Cuddly Mini Plush for Fans and Collectors

ABYSTYLE$30.2518 rev

8mo ago

POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (N-Z) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box

POP MART$16.7790 rev

1y ago

POP MART Naruto: Shippuden Series Battle Against Akatsuki Themed Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box

POP MART$20.7136 rev

1y ago

What buyers say about naruto keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great quality”

Collectibles13%

“honestly a nice collector item to have if you like to keep everything”

Gifting Purpose12%

“Best gift ever”

Soft Feel11%

“Its cute and softness”

Value For Money6%

“Worth it”

Chain/Key Quality6%

“My son loves this wallet and the key chains”

Advertised Vs Actual Product6%

“Described accurately”

Design-Overall5%

“The design is so cute”

Size-Overall4%

“fairly accurate to size”

Fun/Entertainment Experience3%

“It was definitely fun to open with my boys”

What buyers complain about

Quality-Overall25%

“Extremely cheap”

Size-Overall13%

“The blind box was way bigger than i anticipated”

Defective Material/Parts10%

“Defective Item Received”

Adjustability/Rotatability/Reclining10%

“its not adjustable”

Value For Money10%

“Complete waste of money”

Chain/Key Quality5%

“Fell apart after 1 1/2 weeks of it being on my key chain its not held together well I think it would have if it was metal”

Durability5%

“Fell apart after 1 1/2 weeks of it being on my key chain its not held together well I think it would have if it was metal”

Stitch/Finish/Polish5%

“Uneven sewing”

Material Quality5%

“is made with very cheap material”

Adhesion/Stickiness5%

“the glue is basically everywhere”

Top return reasons

Value For Money39%

Size-Overall15%

Defective Material/Parts11%

Advertised Vs Actual Product10%

Quality-Overall7%

Product Condition5%

Stitch/Finish/Polish2%

Scratch Resistance1%

Mechanism Issues1%

Paint Quality1%

Common questions

Is naruto keychain profitable to sell on Amazon United States?: The niche generates $100K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (35/100).
How competitive is the naruto keychain niche?: 10 brands and 53 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in naruto keychain?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Defective Material/Parts. The return rate is 6.6% — above our launch gate.
What does it cost to enter the naruto keychain niche?: Listings span $11.01–$32.38; the average listing price is $19.33 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.