naruto cards
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible75.41avg incumbent reviews — the moat a new listing must climb
Avg price
Great$47.42avg listing price — sweet spot $15–$100
Price range
Good$8.88–$133.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+41.8%90-day search growth — must beat 0% to launch
Market size
Good$425K$425K/yr · 317K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, naruto cards is a $425K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
naruto cards market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $285K–$379K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #251
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 59%
- Out of stock
- 18.6%
- Avg brand age
- 30 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
35
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- Kayou82%
- EGC4%
- Topps3%
- Generic3%
- BANDAI2%
- Bchinb2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.8% search growth over the last 90 days.Peak months: Apr, May, Jul · busiest ÷ quietest = 2.9×
Top naruto cards search terms
- naruto cards131K/yr
- naruto kayou17K/yr
- kayou naruto cards16K/yr
- naruto tcg16K/yr
- naruto kayou cards23K/yr
- naruto trading cards23K/yr
- anime card binder22K/yr
- naruto card binder11K/yr
- kayou naruto6K/yr
- naruto booster box7K/yr
Top naruto cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KAYOU Naruto Smriti Collectible Card Chapter Jin English Series 2 Display Box 12 Blister Packs with Promo Card
Kayou$47.554.6★77 rev
KAYOU Naruto Collectible Cards Earth Scroll Series 1 English NA Edition Booster Box with PR Card
Kayou$40.514.5★24 rev
KAYOU Naruto-Smriti Collectible Cards-Earth Scroll-002A-NA
Kayou$39.684.6★19 rev
KAYOU Naruto Smriti Collectible Card Chapter Jin English Series 3 8 Cards per Pack 12 Packs per Box
Kayou$49.834.0★20 rev
KAYOU Naruto-Smriti Heaven Scroll Collectible Trading Card Box Series 1 158 Card Types 24 Packs 8 Cards per Pack Ages 8+
Kayou$97.064.4★22 rev
Newest
by launch date
KAYOU Naruto Collectible Cards Earth Scroll Collector Box 5 Packs 8 Cards Per Pack | Smriti Series | Blind Pack TCG | Ages 8+
Kayou$19.731 rev
KAYOU Naruto Smriti Collectible Trading Card - Chapter Jin Series 3 English Version 12 Packs 8 Cards/Pack
Kayou$47.782 rev
KAYOU Naruto-Smriti Collectible Cards-Earth Scroll-002A-NA
Kayou$39.6819 rev
Naruto Smriti Collectible Cards Chapter Jin Collector Box
Kayou$21.013 rev
KAYOU Naruto Collectible Cards Earth Scroll Series 1 English NA Edition Booster Box with PR Card
Kayou$40.5124 rev
Trending
90-day click momentumNaruto Smriti Collectible Cards Chapter Jin Collector Box
Kayou$21.015.0★
Kayou Limited | NARUTO: Smriti Collectible Cards - Heaven Scroll 1-B | Trading Cards | Ages 8+
Kayou$78.332.6★
KAYOU Naruto-Smriti Collectible Cards-Earth Scroll-002A-NA
Kayou$39.684.6★
KAYOU Naruto Smriti Collectible Trading Card - Chapter Jin Series 3 English Version 12 Packs 8 Cards/Pack
Kayou$47.785.0★
KAYOU Naruto Collectible Cards Earth Scroll Series 1 English NA Edition Booster Box with PR Card
Kayou$40.514.5★
What buyers say about naruto cards
What buyers praise and complain about, mined from review topics.What buyers love
“Cool cards”
“Great quality”
“Good value”
“Great gift”
“As Advertised”
“Having so many packs makes the experience feel substantial and entertaining”
“Good pulls”
“Cool artwork”
“Fit and comfy”
“Very thick”
What buyers complain about
“Definitely didnt like the feel of the cards they were flimsy”
Top return reasons
Common questions
- Is naruto cards profitable to sell on Amazon United States?
- The niche generates $425K/yr across 17 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +41.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the naruto cards niche?
- 8 brands and 35 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in naruto cards?
- Top complaints mined from reviews: Strength. The return rate is 0.1%.
- When does demand for naruto cards peak?
- Demand peaks in Apr–May–Jul; the busiest month runs 2.9× the quietest.
- What does it cost to enter the naruto cards niche?
- Listings span $8.88–$133.70; the average listing price is $47.42 (sweet spot $15–$100). The average incumbent carries 75 reviews — the moat a new listing must climb.