Is naruto blind box profitable to sell on Amazon United States?

The niche generates $148K/yr across 9 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (32/100).

How competitive is the naruto blind box niche?

5 brands and 16 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in naruto blind box?

Top complaints mined from reviews: Size-Overall, Adjustability/Rotatability/Reclining, Defective Material/Parts. The return rate is 9.3% — above our launch gate.

What does it cost to enter the naruto blind box niche?

Listings span $12.41–$125.64; the average listing price is $35.56 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.

naruto blind box

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great100.22

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$35.56

avg listing price — sweet spot $15–$100

Price range

Great$12.41–$125.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$148K

$148K/yr · 209K searches

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad87%

top-5 click share — a locked-up shelf

Returns

Bad9.3%

return rate — above 5% kills the launch gate

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, naruto blind box is a $148K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

naruto blind box market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $89K–$107K; units × avg price
Conversion rate: 2.0%
Avg BSR: #3,992
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 11.8%
Avg brand age: 28 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

MINISO48%
POP MART32%
ABYSTYLE16%
Naruto Shippuden2%
JUST FUNKY2%

Demand

Weekly Amazon search volume, last 28 weeks — +1.8% search growth over the last 90 days.

Open Trend

Top naruto blind box search terms

naruto blind box64K/yr +27.2%1.6% conv.
naruto labubu73K/yr -20.1%1.0% conv.
naruto mystery box10K/yr +9.4%1.1% conv.
pop mart naruto6K/yr +11.9%2.1% conv.
naruto blind bag5K/yr -9.3%1.0% conv.
popmart naruto6K/yr -21.3%1.7% conv.
naruto popmart3K/yr +67.1%2.2% conv.
naruto blind box plush7K/yr +14.3%2.1% conv.
blind box naruto4K/yr -9.1%0.8% conv.
naruto plush blind box5K/yr +43.4%1.8% conv.

All search terms

Top naruto blind box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MINISO Naruto Shippuden Cute Beast Party Series Blind Box - Naruto/Kakashi/Uchiha Character Design - Desktop Ornament/Gift - 1 Random Piece

MINISO$30.404.7★100 rev

ABYSTYLE Naruto Shippuden Miniso Cute Beasts Eaki Blind Box Collectible Plush Official Anime Mystery Plush Toy Soft & Cuddly Mini Plush for Fans and Collectors

ABYSTYLE$30.254.3★18 rev

POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (N-Z) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box

POP MART$16.774.4★90 rev

Naruto Shippuden Cute Beasts Sitting Party Series Figure Blind Box Collectible Ornament Cartoon Theme Multicolor Random 1pc

MINISO$31.894.7★100 rev

POP MART Naruto: Shippuden Series Battle Against Akatsuki Themed Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box

POP MART$20.714.4★36 rev

Newest

by launch date

ABYSTYLE Naruto Shippuden Miniso Cute Beasts Eaki Blind Box 6 Pc Collectible Plush Official Anime Mystery Plush Toy Soft & Cuddly Mini Plush for Fans and Collectors

ABYSTYLE$125.640 rev

5mo ago

MINISO Naruto Shippuden Cute Beast Party Series Blind Box - Naruto/Kakashi/Uchiha Character Design - Desktop Ornament/Gift - 1 Random Piece

MINISO$30.40100 rev

6mo ago

Naruto Shippuden Cute Beasts Sitting Party Series Figure Blind Box Collectible Ornament Cartoon Theme Multicolor Random 1pc

MINISO$31.89100 rev

6mo ago

ABYSTYLE Naruto Shippuden Miniso Cute Beasts Eaki Blind Box Collectible Plush Official Anime Mystery Plush Toy Soft & Cuddly Mini Plush for Fans and Collectors

ABYSTYLE$30.2518 rev

8mo ago

POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (N-Z) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box

POP MART$16.7790 rev

1y ago

What buyers say about naruto blind box

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Great quality”

Collectibles15%

“honestly a nice collector item to have if you like to keep everything”

Soft Feel13%

“Its cute and softness”

Value For Money8%

“Worth it”

Gifting Purpose7%

“Such a sweet little treat for anyone who loves cute collectibles”

Advertised Vs Actual Product7%

“Described accurately”

Design-Overall6%

“The design is so cute”

Fun/Entertainment Experience4%

“It was definitely fun to open with my boys”

Material Quality4%

“The material is of very good quality”

Chain/Key Quality3%

“These are so cute for a keychain or Cars / bags”

What buyers complain about

Size-Overall21%

“The blind box was way bigger than i anticipated”

Adjustability/Rotatability/Reclining17%

“its not adjustable”

Defective Material/Parts17%

“Defective Item Received”

Material Quality8%

“is made with very cheap material”

Stitch/Finish/Polish8%

“Uneven sewing”

Adhesion/Stickiness8%

“the glue is basically everywhere”

Quality-Overall8%

“not the usual quality I expect from miniso”

Top return reasons

Value For Money43%

Defective Material/Parts12%

Advertised Vs Actual Product11%

Size-Overall11%

Quality-Overall8%

Product Condition6%

Stitch/Finish/Polish2%

Color1%

Smell1%

Mechanism Issues1%

Common questions

Is naruto blind box profitable to sell on Amazon United States?: The niche generates $148K/yr across 9 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (32/100).
How competitive is the naruto blind box niche?: 5 brands and 16 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in naruto blind box?: Top complaints mined from reviews: Size-Overall, Adjustability/Rotatability/Reclining, Defective Material/Parts. The return rate is 9.3% — above our launch gate.
What does it cost to enter the naruto blind box niche?: Listings span $12.41–$125.64; the average listing price is $35.56 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.