Mystery Dice
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -5.2% this quarter, so Mystery Dice is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 4654
- Market size
- $187K/yr186K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 48%top-5 click share · 13 brands · 32 sellers
Flapen Score
Mystery Dice against its category
The dotted line is the Toys & Games average. Past it, Mystery Dice is stronger. Inside it, weaker.
Market
The Mystery Dice market on Amazon at a glance
Shoppers on Amazon United States searched for Mystery Dice 186K times last year and spent an estimated $187K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $187Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- mystery dice93K searches a year
02 · Price
A sale here is worth $20.82.
Listings sell for $20.82 on average, from $7.96 to $42.66. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $20.82 that is $10K to $16K a year per listing.
- Average price
- $20.82inside the $15 to $100 sweet spot
- Price range
- $7.96–$42.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$16K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #105 within Game Accessories. It carries 2,295 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #105in Game Accessories
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,295per listing
- Listings tracked
- 22
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Mystery Dice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
1985 Games Mystery Dice Set DND Dice Guaranteed No Duplicates 1 Pack
- Price
- $10.44
- Rating
- 4.5/5
- Reviews
- 1,929
- Age
- 3y ago

Forged Dice Co. Dice Goblin Mystery Dice Set of 7 - Resin or Plastic - with Mystery Metal RPG Class Coin
- Price
- $11.04
- Rating
- 4.7/5
- Reviews
- 661
- Age
- 1y ago

Coyeekn Mystery Dice Set DND Dice Set of 7 Polyhedral Dice
- Price
- $8.17
- Rating
- 4.7/5
- Reviews
- 184
- Age
- 12mo ago

BiiSaa DND Mystery Dice Set with Random Polyhedral Dice & Bonus Loot
- Price
- $9.81
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 1y ago

Haxtec Mystery DND Dice Set 7pcs Polyhedral Dice + 3 Funny Waterproof Stickers Mystery Dice for Dungeons & Dragons Chance Win Rare Sharp Edge Great DND Gift No Duplicates in 2/5 Packs
- Price
- $9.72
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 1y ago
Trending
estimated 90-day click momentum
DEDC 42 PCS DND Dice Set 6 Mystery Bags for Dice Goblins and RPG Games
- Price
- $37.09
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

CiaraQ Polyhedral Dice Set - DND Role Playing Dice
- Price
- $7.96
- Rating
- 4.8/5
- Reviews
- 20,558
- Age
- 6mo ago

QMAY Mystery Dice Set 7 Pcs Metal Polyhedral Dice + 1 Pcs Velvet Bag
- Price
- $20.30
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 8mo ago

DND Mystery Dice Set 7 Polyhedral RPG Dice + Random Loot Bag Reward Gift for RPG Player DM & Dice Goblin Tabletop Games (1-Pack)
- Price
- $8.87
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 7mo ago

BiiSaa Mystery Dice Bundle 6 Random RPG Dice Packs with Bonus Loot
- Price
- $37.40
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 11mo ago
Newest
by launch date
DEDC 42 PCS DND Dice Set 6 Mystery Bags for Dice Goblins and RPG Games
- Price
- $37.09
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

CiaraQ Polyhedral Dice Set - DND Role Playing Dice
- Price
- $7.96
- Rating
- 4.8/5
- Reviews
- 20,558
- Age
- 6mo ago

DND Mystery Dice Set 7 Polyhedral RPG Dice + Random Loot Bag Reward Gift for RPG Player DM & Dice Goblin Tabletop Games (1-Pack)
- Price
- $8.87
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 7mo ago

QMAY Mystery Dice Set 7 Pcs Metal Polyhedral Dice + 1 Pcs Velvet Bag
- Price
- $20.30
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 8mo ago

VarLaa Mystery Oddity Dice Pack with Rare RPG Dice Set
- Price
- $28.99
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
32
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 99%
Open market
22%
- 1985 Games18%
- Forged Dice Co.14%
- Coyeekn14%
- BiiSaa14%
- QMay9%
- Haxtec8%
Demand
Mystery Dice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Mystery Dice search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mystery dice93K/yr
- mystery dice set25K/yr
- dnd mystery dice set10K/yr
- random dice7K/yr
- mystery dice set d&d11K/yr
- dnd mystery dice9K/yr
- mystery dnd dice6K/yr
- goblin dice5K/yr
- dice goblin7K/yr
- dnd dice mystery bag5K/yr
Reviews and returns
What reviews say buyers love and hate about Mystery Dice
We read the reviews and the return reasons for every product selling here.
“Not high quality dice”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mystery Dice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








