my little pony coloring book
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Good$2.80–$44.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,331.47avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.93avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 164K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, my little pony coloring book is a $59K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
my little pony coloring book market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $60K–$79K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #199
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 35%
- Out of stock
- 1.9%
- Avg brand age
- 35 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
46
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Crayola90%
- DOSTATNI4%
- ANGOLIO2%
- DLUGOPIS1%
- Gatherfun1%
- RUGLAMZHIP1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top my little pony coloring book search terms
- crayola coloring book94K/yr
- coloring sheets for kids24K/yr
- crayola coloring books20K/yr
- coloring book crayola9K/yr
- crayola coloring pages6K/yr
- crayola coloring books for kids7K/yr
- kids coloring sheets3K/yr
Top my little pony coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Epic Book of Awesome Coloring Book (288pgs) Animal Coloring Pages Glitter Stickers Travel Activity Gift for Kids Ages 3+
Crayola$5.674.7★11,049 rev
Crayola Colossal Collection of Coloring 288 Coloring Book Pages 2 Sticker Sheets Coloring Book for Kids & Adults Toddler Travel Activity 3+
Crayola$6.474.8★163 rev
Crayola Coloring Book Big Book of Disney Animation 288 Coloring Pages Gift for Kids Age 3 4 5 6
Crayola$5.164.8★2,699 rev
Crayola Coloring Book Big Book of Animal Pals 288 Coloring Pages Gift for Kids Age 3 4 5 6
Crayola$6.494.7★11,049 rev
Crayola Coloring Book - Colors of Kindness 96 Pages
Crayola$5.584.5★421 rev
Newest
by launch date
ANGOLIO Summer End of the Year Coloring Pages - 32P Summer Beach Coloring Sheets Posters for Kids Students Hawaii Theme Goodbye School Hello Pool DIY Art Crafts Classroom Home Holiday Party Supplies
ANGOLIO$9.0342 rev
Crayola Giant Pokemon Coloring Book (288 Pages) 2 Sticker Sheets Coloring Book for Kids & Adults Travel Activity Pokemon Gift for Kids 3+
Crayola$5.72874 rev
Crayola Colossal Collection of Coloring 288 Coloring Book Pages 2 Sticker Sheets Coloring Book for Kids & Adults Toddler Travel Activity 3+
Crayola$6.47163 rev
500 Pcs Disposable Paper Placemats Coloring Activity Sheets Paper 14x10 Table Mats Disposable Dining Table Placemats Unicorn Coloring Placemat for Restaurant Thanksgiving Christmas Party DIY
DLUGOPIS$44.6522 rev
Crayola Tropical Garden Adult Coloring Book (40pgs) Adult Coloring Pages Stress Relief Activity Gift for Teens & Adults 9+
Crayola$6.97543 rev
Trending
90-day click momentumANGOLIO Summer End of the Year Coloring Pages - 32P Summer Beach Coloring Sheets Posters for Kids Students Hawaii Theme Goodbye School Hello Pool DIY Art Crafts Classroom Home Holiday Party Supplies
ANGOLIO$9.034.4★
Gatherfun Giant Coloring Poster for Classroom - 31.5x72 Versatile Summer Activity Poster/Table Cover for School Parties Birthday & Special Events Decoration
Gatherfun$9.374.7★
Crayola Coloring Book Big Book of Animal Pals 288 Coloring Pages Gift for Kids Age 3 4 5 6
Crayola$6.494.7★
Crayola Epic Book of Awesome Coloring Book (288pgs) Animal Coloring Pages Glitter Stickers Travel Activity Gift for Kids Ages 3+
Crayola$5.674.7★
Crayola Disney Jr. Coloring Book (288 Pages) Includes Disney Stickers Giant Coloring Book for Kids & Adults Travel Activity Ages 3 +
Crayola$5.714.8★
What buyers say about my little pony coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to color”
“Good deal”
“It keeps kids entertained for a long time”
“Decent size and big pictures”
“Great Xmas gift”
“Good Size”
“Easy to use”
“Great for kids”
“Better than expected”
“Lasts while because there are so many pages”
What buyers complain about
“The pages aren't super thick”
“its actually huge”
“less room for coloring”
“Flimsy paper”
“its supposed to be a birthday present”
“not very sticky at all”
“It has too much print”
Top return reasons
Common questions
- Is my little pony coloring book profitable to sell on Amazon United States?
- The niche generates $59K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (34/100).
- How competitive is the my little pony coloring book niche?
- 6 brands and 46 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in my little pony coloring book?
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 0.6%.
- When does demand for my little pony coloring book peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the my little pony coloring book niche?
- Listings span $2.80–$44.65; the average listing price is $9.93 (sweet spot $15–$100). The average incumbent carries 2,331 reviews — the moat a new listing must climb.