My Little Pony Coloring Book

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

164K

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

3.6%

Market size, estimated

$59Ka year

Peak month

December3.5× the quietest month

Top search term

crayola coloring book94K searches a year

Listings sell for $9.93 on average, from $2.80 to $44.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.93 that is $993 to $2K a year per listing.

Average price

$9.93under the $15 to $100 sweet spot

Price range

$2.80–$44.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$993–$2K

Returns

0.6%of orders · Amazon United States median 2.1%

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #199 within Craft Kits. It carries 2,331 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#199in Craft Kits

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

2,331per listing

Listings tracked

17

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months