My Little Pony Coloring Book
brand-locked demand (top 5 brands take 99% of clicks) — My Little Pony Coloring Book doesn't clear our bar today.
Flapen Score
Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 46
Is My Little Pony Coloring Book profitable on Amazon?
According to Flapen's Amazon United States niche tracking, My Little Pony Coloring Book is a $59K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
My Little Pony Coloring Book: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.7% over the last 90 days and 3.6% of searches end in a purchase.
$59K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 17 products
Top My Little Pony Coloring Book products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Epic Book of Awesome Coloring Book (288pgs) Animal Coloring Pages Glitter Stickers Travel Activity Gift for Kids Ages 3+
- Price
- $5.67
- Rating
- 4.7/5
- Reviews
- 11,049
- Age
- 7y ago
Crayola Colossal Collection of Coloring 288 Coloring Book Pages 2 Sticker Sheets Coloring Book for Kids & Adults Toddler Travel Activity 3+
- Price
- $6.47
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 1y ago
Crayola Coloring Book Big Book of Disney Animation 288 Coloring Pages Gift for Kids Age 3 4 5 6
- Price
- $5.16
- Rating
- 4.8/5
- Reviews
- 2,699
- Age
- 2y ago
Crayola Coloring Book Big Book of Animal Pals 288 Coloring Pages Gift for Kids Age 3 4 5 6
- Price
- $6.49
- Rating
- 4.7/5
- Reviews
- 11,049
- Age
- 2y ago
Crayola Coloring Book - Colors of Kindness 96 Pages
- Price
- $5.58
- Rating
- 4.5/5
- Reviews
- 421
- Age
- 3y ago
Trending
90-day click momentum
ANGOLIO Summer End of the Year Coloring Pages - 32P Summer Beach Coloring Sheets Posters for Kids Students Hawaii Theme Goodbye School Hello Pool DIY Art Crafts Classroom Home Holiday Party Supplies
- Price
- $9.03
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 6mo ago
Gatherfun Giant Coloring Poster for Classroom - 31.5x72 Versatile Summer Activity Poster/Table Cover for School Parties Birthday & Special Events Decoration
- Price
- $9.37
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 2y ago
Crayola Coloring Book Big Book of Animal Pals 288 Coloring Pages Gift for Kids Age 3 4 5 6
- Price
- $6.49
- Rating
- 4.7/5
- Reviews
- 11,049
- Age
- 2y ago
Crayola Epic Book of Awesome Coloring Book (288pgs) Animal Coloring Pages Glitter Stickers Travel Activity Gift for Kids Ages 3+
- Price
- $5.67
- Rating
- 4.7/5
- Reviews
- 11,049
- Age
- 7y ago
Crayola Disney Jr. Coloring Book (288 Pages) Includes Disney Stickers Giant Coloring Book for Kids & Adults Travel Activity Ages 3 +
- Price
- $5.71
- Rating
- 4.8/5
- Reviews
- 2,699
- Age
- 5y ago
Newest
by launch dateANGOLIO Summer End of the Year Coloring Pages - 32P Summer Beach Coloring Sheets Posters for Kids Students Hawaii Theme Goodbye School Hello Pool DIY Art Crafts Classroom Home Holiday Party Supplies
- Price
- $9.03
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 6mo ago
Crayola Giant Pokemon Coloring Book (288 Pages) 2 Sticker Sheets Coloring Book for Kids & Adults Travel Activity Pokemon Gift for Kids 3+
- Price
- $5.72
- Rating
- 4.8/5
- Reviews
- 874
- Age
- 1y ago
Crayola Colossal Collection of Coloring 288 Coloring Book Pages 2 Sticker Sheets Coloring Book for Kids & Adults Toddler Travel Activity 3+
- Price
- $6.47
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 1y ago
500 Pcs Disposable Paper Placemats Coloring Activity Sheets Paper 14x10 Table Mats Disposable Dining Table Placemats Unicorn Coloring Placemat for Restaurant Thanksgiving Christmas Party DIY
- Price
- $44.65
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 1y ago
Crayola Tropical Garden Adult Coloring Book (40pgs) Adult Coloring Pages Stress Relief Activity Gift for Teens & Adults 9+
- Price
- $6.97
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
46
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Crayola90%
- DOSTATNI4%
- ANGOLIO2%
- DLUGOPIS1%
- Gatherfun1%
- RUGLAMZHIP1%
- Open — no brand owns it (0%)
My Little Pony Coloring Book demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top My Little Pony Coloring Book search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crayola coloring book94K/yr
- coloring sheets for kids24K/yr
- crayola coloring books20K/yr
- coloring book crayola9K/yr
- crayola coloring pages6K/yr
- crayola coloring books for kids7K/yr
- kids coloring sheets3K/yr
What reviews say buyers love and hate about My Little Pony Coloring Book
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Easy to color”
“Good deal”
“It keeps kids entertained for a long time”
“Decent size and big pictures”
“Great Xmas gift”
What buyers complain about
67% of reviews“The pages aren't super thick”
“its actually huge”
“less room for coloring”
“Flimsy paper”
“its supposed to be a birthday present”
My Little Pony Coloring Book return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common My Little Pony Coloring Book questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
