My Little Pony Cards

Shoppers searched for this 601K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +115.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $578K a year.

Searches, last 12 months

601K

Growth, 90 days vs prior 90

+115.4%

Conversion, latest week

2.1%

Market size, estimated

$578Ka year

Top search term

my little pony cards194K searches a year

Listings sell for $45.34 on average, from $11.05 to $116.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $45.34 that is $23K to $34K a year per listing.

Average price

$45.34inside the $15 to $100 sweet spot

Price range

$11.05–$116.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$23K–$34K

Returns

0.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #205 within Trading Cards & Accessories. It carries 20 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

67%

Out of stock, average day

12.1%

Average rank

#205in Trading Cards & Accessories

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

20per listing

Listings tracked

24

23 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

17Amazon's first-year sales bar

Average brand age

33 months