my little pony cards
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible20.33avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+115.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$45.34avg listing price — sweet spot $15–$100
Price range
Great$11.05–$116.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$578K$578K/yr · 601K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, my little pony cards is a $578K/yr Amazon United States market (601K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
my little pony cards market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $567K–$680K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 88%
- Out of stock
- 12.1%
- Avg brand age
- 33 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
0%
- Kayou92%
- KAYOU6%
- My Little Pony2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 27 weeks — +115.4% search growth over the last 90 days.Top my little pony cards search terms
- my little pony cards194K/yr
- kayou128K/yr
- mlp cards90K/yr
- kayou my little pony cards39K/yr
- my little pony trading cards49K/yr
- mlp trading cards22K/yr
- my little pony tcg8K/yr
- mlp kayou cards9K/yr
- my little pony kayou7K/yr
- kayou mlp6K/yr
Top my little pony cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KAYOU My Little Pony Friendship Eternal Cards Rainbow Edition English Series 1 Display Box 20 Packs 146 Cards 10 Rarity Levels
Kayou$39.924.8★89 rev
Kayou My Little Pony Friendship Eternal Cards Fun Moment Edition English Series 1 Display Box with 12 Packs 127 Cards 7 Rarity Levels
Kayou$27.424.9★65 rev
KAYOU My Little Pony Friendship Eternal Cards Moon Edition Series 3 English Display Box of 12 Packs with 8 Cards Each
Kayou$47.794.1★16 rev
KAYOU My Little Pony Friendship Eternal Cards Moon Edition Series 2 English 12 Blister Packs Display with Promo Card Anniversary Celebration Theme
Kayou$45.974.8★78 rev
Kayou - My Little Pony - Friendship Eternal: Collector Box Moon Edition
Kayou$21.324.8★47 rev
Newest
by launch date
KAYOU My Little Pony Friendship Eternal Trading Cards Moon Edition Series 2 24 Packs 192 Cards Anniversary Celebration Edition English Booster Box
Kayou$67.485 rev
Kpop Demon Hunters Collectible Trading Cards Energy Edition
Kayou$53.308 rev
KAYOU My Little Pony Friendship Eternal Cards Star Edition Series 1 Collector BoxCN
Kayou$65.011 rev
![KAYOU My Little Pony Friendship Eternal Cards - Rainbow Edition English Series 2 Original Box 20 Pack 100 Pcs [NA]](https://m.media-amazon.com/images/I/41sxTwvPqPL.jpg)
KAYOU My Little Pony Friendship Eternal Cards - Rainbow Edition English Series 2 Original Box 20 Pack 100 Pcs [NA]
Kayou$39.627 rev
![KAYOU My Little Pony Trading Cards Moon Edition Series 11 Collector Box 18 Booster Packs Rare Collectible Set [CN]](https://m.media-amazon.com/images/I/41qeJBhRd-L.jpg)
KAYOU My Little Pony Trading Cards Moon Edition Series 11 Collector Box 18 Booster Packs Rare Collectible Set [CN]
Kayou$49.548 rev
Trending
90-day click momentum
KAYOU My Little Pony Friendship Eternal Collection Trading Cards Fun-Image Edition Series 7 Collector BoxCN
Kayou$26.373.3★
![KAYOU My Little Pony Friendship Eternal Cards Vol 3 Rainbow Booster Original Box 12 Pack 100 Pcs 10 Rarity Official Edition [CN]](https://m.media-amazon.com/images/I/517TOrCsZRL.jpg)
KAYOU My Little Pony Friendship Eternal Cards Vol 3 Rainbow Booster Original Box 12 Pack 100 Pcs 10 Rarity Official Edition [CN]
Kayou$22.965.0★
KAYOU My Little Pony Friendship Eternal Trading Cards Moon Edition Series 2 24 Packs 192 Cards Anniversary Celebration Edition English Booster Box
Kayou$67.485.0★
KAYOU My Little Pony Friendship Eternal Cards Moon Edition Series 3 English Display Box of 12 Packs with 8 Cards Each
Kayou$47.794.1★
KAYOU My Little Pony Trading Cards Moon Edition Series 11 Collector Box 18 Booster Packs Rare Collectible Set [CN]
Kayou$49.544.3★
What buyers say about my little pony cards
What buyers praise and complain about, mined from review topics.What buyers love
“Fun collection”
“Good value”
“Good quality”
“fun to open”
“excited to gift”
“Exactly as advertised”
“Fun cards with nice designs”
“Beautiful art and bright coloring”
“The art is amazing on this set”
“valid”
What buyers complain about
“Item listed incorrectly”
“Bit small”
“to feel partly scammed due to this”
“especially one where individual cards can be worth $100+ this is completely unacceptable”
“possibly used condition”
“The inside packs were hard to open”
“had an almost brittle feel when opening”
Top return reasons
Common questions
- Is my little pony cards profitable to sell on Amazon United States?
- The niche generates $578K/yr across 24 tracked products. 17 of 23 products launched in the last 360 days are still selling. 90-day search growth is +115.4%. Flapen's verdict: Worth a look (60/100).
- How competitive is the my little pony cards niche?
- 3 brands and 46 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in my little pony cards?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Ethical Trade/Fair Trade. The return rate is 0.0%.
- What does it cost to enter the my little pony cards niche?
- Listings span $11.05–$116.36; the average listing price is $45.34 (sweet spot $15–$100). The average incumbent carries 20 reviews — the moat a new listing must climb.