Is my hero academia figure profitable to sell on Amazon United States?

The niche generates $193K/yr across 40 tracked products. 13 of 20 products launched in the last 360 days are still selling. 90-day search growth is +30.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the my hero academia figure niche?

14 brands and 297 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in my hero academia figure?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.8%.

When does demand for my hero academia figure peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the my hero academia figure niche?

Listings span $8.70–$100.34; the average listing price is $29.14 (sweet spot $15–$100). The average incumbent carries 1,258 reviews — the moat a new listing must climb.

my hero academia figure

Worth a look

Shows low returns (0.8%), but weak search conversion (0.4%) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.14

avg listing price — sweet spot $15–$100

Price range

Great$8.70–$100.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Growth

Good+30.3%

90-day search growth — must beat 0% to launch

Review moat

Good1,257.75

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Okay$193K

$193K/yr · 1.5M searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, my hero academia figure is a $193K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

my hero academia figure market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: $291K–$364K; units × avg price
Conversion rate: 0.4%
Avg BSR: #4,336
Page quality: 0%
Prime: 57%
Sponsored: 60%
Out of stock: 6.4%
Avg brand age: 36 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

297

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

38%

Top 20: 78%

Open market

14%

YLQANONG30%
MABAIUDE15%
TAMASHII NATIONS14%
Banpresto12%
Total Anime8%
Funko7%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top my hero academia figure search terms

my hero academia figure595K/yr +20.9%0.3% conv.
mha figure389K/yr +49.5%0.2% conv.
deku179K/yr +10.8%0.2% conv.
mha figures106K/yr +74.6%0.2% conv.
my hero academia figures49K/yr +41.7%0.2% conv.
deku funko pop53K/yr -8.5%1.0% conv.
anime figure mha14K/yr +75.3%0.2% conv.
izuku midoriya funko pop11K/yr +31.6%0.7% conv.
mha figurines9K/yr +76.2%0.1% conv.
my hero academia lego15K/yr -17.9%0.1% conv.

All search terms

Top my hero academia figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YLQANONG MHA Figures Anime Bakugo Figure Statues Midoriya Izuku/Todoroki Shouto/Toga Himiko Anime Action Figurine 17CM/6.69IN

YLQANONG$11.394.6★236 rev

YLQANONG MHA Figures Midoriya Izuku Bakugo Anime Figure Statues PVC Todoroki Shouto MHA Anime Action Figurine 4.3IN

YLQANONG$14.364.5★72 rev

TAMASHII NATIONS - My Hero Academia - Izuku Midoriya S.H.Figuarts Action Figure

TAMASHII NATIONS$100.344.7★1,081 rev

Total Anime Izuku Midoriya - 6.5-Inch Scale Figure with Swappable Faceplates Alternate Hands and Energy Effects

Total Anime$21.364.6★2,030 rev

LUNK Midoriya Izuku Figure School Uniform MHA Action Figures Izuku Midoriya Todoroki Shouto Kacchan Anime Figure Statue MHA Figurine Decoration

LUNK$14.574.3★3 rev

Newest

by launch date

MABAIUDE MHA Figure Bakugo Figure Statue Anime Heros Action Figures Model PVC Desktop Figurine Decoration Gifts

MABAIUDE$14.8222 rev

2mo ago

LUNK Midoriya Izuku Figure School Uniform MHA Action Figures Izuku Midoriya Todoroki Shouto Kacchan Anime Figure Statue MHA Figurine Decoration

LUNK$14.573 rev

2mo ago

MABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts

MABAIUDE$33.5714 rev

3mo ago

Banpresto - My Hero Academia - Izuku Midoriya III Maximatic Figure

Banpresto$35.0310 rev

6mo ago

LUNK Uraraka Ochako Figrues MHA Uraraka Ochako Action Figure Midoriya Izuku Statue Battle Pose Cartoon Hero Figura Anime Figurine Collectible Anime Gifts

LUNK$9.7533 rev

8mo ago

What buyers say about my hero academia figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“It's good quality for a knockoff figure”

Value For Money15%

“Great value”

Gifting Purpose9%

“My daughter was very happy with her gift”

Size-Overall8%

“Its a great size”

Collectibles5%

“Added to my frog collection”

Advertised Vs Actual Product4%

“As advertised”

Fun/Entertainment Experience3%

“Fun”

Design-Overall3%

“Cute decor”

Durability2%

“Didn't come broken”

Assembly/Installation2%

“She was also easy to assemble”

What buyers complain about

Size-Overall18%

“a bit bigger than expected actually”

Quality-Overall14%

“It does have a somewhat cheap look”

Durability12%

“Broken”

Value For Money11%

“definitely too expensive”

Color4%

“Faded colors”

Assembly/Installation3%

“impossible to put together”

Adhesion/Stickiness3%

“The back piece that was glued fell off as well”

Strength2%

“Overall amazing figure one thing about it was the stand it was a tiny bit flimsy”

Thickness2%

“the stand is really thick”

Water Resistance2%

“wouldnt come off with water”

Top return reasons

Defective Material/Parts34%

Value For Money12%

Size-Overall9%

Advertised Vs Actual Product7%

Scratch Resistance4%

Quality-Overall4%

Durability4%

Add-Ons/Attachments3%

Gifting Purpose3%

Functionality-Overall3%

Common questions

Is my hero academia figure profitable to sell on Amazon United States?: The niche generates $193K/yr across 40 tracked products. 13 of 20 products launched in the last 360 days are still selling. 90-day search growth is +30.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the my hero academia figure niche?: 14 brands and 297 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in my hero academia figure?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.8%.
When does demand for my hero academia figure peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the my hero academia figure niche?: Listings span $8.70–$100.34; the average listing price is $29.14 (sweet spot $15–$100). The average incumbent carries 1,258 reviews — the moat a new listing must climb.