My Hero Academia Figure
My Hero Academia Figure shows low returns (0.8%), but weak search conversion (0.4%) keeps it on the watch list.
Flapen Score
Top 15% of 3,143 Toys & Games niches · +9 vs the category median of 46
Is My Hero Academia Figure profitable on Amazon?
According to Flapen's Amazon United States niche tracking, My Hero Academia Figure is a $193K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
My Hero Academia Figure: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +30.3% over the last 90 days and 0.4% of searches end in a purchase.
$193K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 40 products
Top My Hero Academia Figure products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
YLQANONG MHA Figures Anime Bakugo Figure Statues Midoriya Izuku/Todoroki Shouto/Toga Himiko Anime Action Figurine 17CM/6.69IN
- Price
- $11.39
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 8mo ago
YLQANONG MHA Figures Midoriya Izuku Bakugo Anime Figure Statues PVC Todoroki Shouto MHA Anime Action Figurine 4.3IN
- Price
- $14.36
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 9mo ago
TAMASHII NATIONS - My Hero Academia - Izuku Midoriya S.H.Figuarts Action Figure
- Price
- $100.34
- Rating
- 4.7/5
- Reviews
- 1,081
- Age
- 1y ago
Total Anime Izuku Midoriya - 6.5-Inch Scale Figure with Swappable Faceplates Alternate Hands and Energy Effects
- Price
- $21.36
- Rating
- 4.6/5
- Reviews
- 2,030
- Age
- 2y ago
LUNK Midoriya Izuku Figure School Uniform MHA Action Figures Izuku Midoriya Todoroki Shouto Kacchan Anime Figure Statue MHA Figurine Decoration
- Price
- $14.57
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 2mo ago
Trending
90-day click momentum
MABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts
- Price
- $33.57
- Rating
- 3.1/5
- Reviews
- 14
- Age
- 3mo ago
LUNK Midoriya Izuku Figure School Uniform MHA Action Figures Izuku Midoriya Todoroki Shouto Kacchan Anime Figure Statue MHA Figurine Decoration
- Price
- $14.57
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 2mo ago
Banpresto - My Hero Academia - Izuku Midoriya III Maximatic Figure
- Price
- $35.03
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 6mo ago
MABAIUDE MHA Figure Bakugo Figure Statue Anime Heros Action Figures Model PVC Desktop Figurine Decoration Gifts
- Price
- $14.82
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 2mo ago
TAMASHII NATIONS - My Hero Academia - Himiko Toga S.H.Figuarts Action Figure
- Price
- $96.55
- Rating
- 4.7/5
- Reviews
- 1,081
- Age
- 10mo ago
Newest
by launch dateMABAIUDE MHA Figure Bakugo Figure Statue Anime Heros Action Figures Model PVC Desktop Figurine Decoration Gifts
- Price
- $14.82
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 2mo ago
LUNK Midoriya Izuku Figure School Uniform MHA Action Figures Izuku Midoriya Todoroki Shouto Kacchan Anime Figure Statue MHA Figurine Decoration
- Price
- $14.57
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 2mo ago
MABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts
- Price
- $33.57
- Rating
- 3.1/5
- Reviews
- 14
- Age
- 3mo ago
Banpresto - My Hero Academia - Izuku Midoriya III Maximatic Figure
- Price
- $35.03
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 6mo ago
LUNK Uraraka Ochako Figrues MHA Uraraka Ochako Action Figure Midoriya Izuku Statue Battle Pose Cartoon Hero Figura Anime Figurine Collectible Anime Gifts
- Price
- $9.75
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
14 falling
Sellers
297
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
38%
Top 20: 78%
Open market
14%
- YLQANONG30%
- MABAIUDE15%
- TAMASHII NATIONS14%
- Banpresto12%
- Total Anime8%
- Funko7%
- Open — no brand owns it (8 brands, 14%)
My Hero Academia Figure demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top My Hero Academia Figure search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- my hero academia figure595K/yr
- mha figure389K/yr
- deku179K/yr
- mha figures106K/yr
- my hero academia figures49K/yr
- deku funko pop53K/yr
- anime figure mha14K/yr
- izuku midoriya funko pop11K/yr
- mha figurines9K/yr
- my hero academia lego15K/yr
What reviews say buyers love and hate about My Hero Academia Figure
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“It's good quality for a knockoff figure”
“Great value”
“My daughter was very happy with her gift”
“Its a great size”
“Added to my frog collection”
What buyers complain about
71% of reviews“a bit bigger than expected actually”
“It does have a somewhat cheap look”
“Broken”
“definitely too expensive”
“Faded colors”
My Hero Academia Figure return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common My Hero Academia Figure questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
