Is my hero academia cards profitable to sell on Amazon United States?

The niche generates $81K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (40/100).

How competitive is the my hero academia cards niche?

7 brands and 139 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in my hero academia cards?

Top complaints mined from reviews: Value For Money, Cushion. The return rate is 0.9%.

When does demand for my hero academia cards peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the my hero academia cards niche?

Listings span $5.53–$168.69; the average listing price is $55.88 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.

my hero academia cards

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great171.24

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$55.88

avg listing price — sweet spot $15–$100

Price range

Good$5.53–$168.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Market size

Bad$81K

$81K/yr · 102K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, my hero academia cards is a $81K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

my hero academia cards market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $112K–$140K; units × avg price
Conversion rate: 1.4%
Avg BSR: #1,347
Page quality: 0%
Prime: 88%
Sponsored: 41%
Out of stock: 7.0%
Avg brand age: 33 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

139

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Jasco65%
Asmodee14%
UniVersus8%
UVS Games5%
Carrom4%
RIFTBOUND3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top my hero academia cards search terms

my hero academia cards28K/yr +15.3%2.4% conv.
uvs games30K/yr -40.4%0.1% conv.
mha cards17K/yr +29.0%1.8% conv.
universus22K/yr -4.6%0.3% conv.
my hero academia card game3K/yr -19.9%4.3% conv.
universus card game2K/yr -24.6%0.3% conv.

All search terms

Top my hero academia cards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jasco$23.414.7★205 rev

Jasco$23.864.6★65 rev

Jasco My Hero Academia Collectible Class Reunion Hobby Box Card Game

Jasco$31.484.7★20 rev

Asmodee$17.884.8★357 rev

Jasco Games Jasco My Hero Academia Collectible Card Game Series 1 Deck-Loadable Content | Trading Card Game for Adults and Teens | Ages 14+ | 2 Players | Average Playtime 45+ Minutes

Jasco$7.864.5★119 rev

Newest

by launch date

UniVersus: Godzilla: Reign of Kaiju - Booster Display - 24 Packs (11 Cards Each) Kaiju Battle Deck-Building Collectible Card Game Randomly Assorted

UVS Games$103.8710 rev

5mo ago

Riftbound: League of Legends TCG Unleashed - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted

RIFTBOUND$135.5516 rev

7mo ago

Riftbound: League of Legends TCG Spiritforged - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted

Riftbound: League of Legends Trading Card Game$168.6930 rev

7mo ago

UniVersus My Hero Academia: Girl Power Booster - 11 Card Hanging Pack Deck-Building Card Game Powerful Female Characters Includes Foil Card

UniVersus$6.4442 rev

2y ago

UniVersus My Hero Academia: Girl Power Booster Display - Includes 24 Booster Packs (11 Cards Ea) Deck-Building Card Game Powerful Female Characters

UniVersus$89.0420 rev

2y ago

What buyers say about my hero academia cards

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles36%

“Great addition to their collections”

Quality-Overall21%

“The seller is top notch”

Advertised Vs Actual Product16%

“was exactly as advertised”

Value For Money7%

“Nonetheless, the price was fair”

Fun/Entertainment Experience7%

“So much fun”

Instructions/User Manual/Troubleshooting4%

“Two decks, a paper play mat, and easy to follow instructions”

Strength2%

“Very sturdy and looks great”

Color2%

“The variety of different colors in this set is pretty good too besides the lack of red hitters”

Assembly/Installation2%

“They actually love it easy to set up easy to maintain”

Locally Manufactured1%

“Excellent quality, American made”

What buyers complain about

Value For Money50%

“over priced compared to other sellers”

Cushion25%

“Need more padding”

Top return reasons

Value For Money56%

Size-Overall21%

Defective Material/Parts6%

Advertised Vs Actual Product4%

Drop/Impact Protection3%

Magnetic Strength/Adsorption3%

Gifting Purpose3%

Product Condition3%

Mechanism Issues1%

Display-Overall1%

Common questions

Is my hero academia cards profitable to sell on Amazon United States?: The niche generates $81K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (40/100).
How competitive is the my hero academia cards niche?: 7 brands and 139 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in my hero academia cards?: Top complaints mined from reviews: Value For Money, Cushion. The return rate is 0.9%.
When does demand for my hero academia cards peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the my hero academia cards niche?: Listings span $5.53–$168.69; the average listing price is $55.88 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.