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My Hero Academia Cards

brand-locked demand (top 5 brands take 96% of clicks) — My Hero Academia Cards doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46

Market size 20Growth 21Conversion 18Competition 39Returns 95Price range 52Avg price 91Brand share 11Review moat 91Quality gap 33
This niche Category average · 3,143 niches

Is My Hero Academia Cards profitable on Amazon?

According to Flapen's Amazon United States niche tracking, My Hero Academia Cards is a $81K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

My Hero Academia Cards: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.6% over the last 90 days and 1.4% of searches end in a purchase.

$81K

revenue / yr

Units sold / yr3K
Search volume / yr-7.6%102K
Conversion rate1.4%
Avg price$55.88

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 139
Top-5 product click share61%
Open market4%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement41%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews171

Top My Hero Academia Cards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

$0$8K$16K$24K$32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

139

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

2%

  • Jasco65%
  • Asmodee14%
  • UniVersus8%
  • UVS Games5%
  • Carrom4%
  • RIFTBOUND3%
  • Open — no brand owns it (1 brand, 2%)

My Hero Academia Cards demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume102KCVR1.4%Products17Brands7Top 5 Brands96%OOS Rate7.0%Rating4.5★Reviews171Avg BSR#1,347
5K4KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top My Hero Academia Cards search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • my hero academia cards28K/yr
  • uvs games30K/yr
  • mha cards17K/yr
  • universus22K/yr
  • my hero academia card game3K/yr
  • universus card game2K/yr

What reviews say buyers love and hate about My Hero Academia Cards

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Collectibles36%

Great addition to their collections

Quality-Overall21%

The seller is top notch

Advertised Vs Actual Product16%

was exactly as advertised

Value For Money7%

Nonetheless, the price was fair

Fun/Entertainment Experience7%

So much fun

What buyers complain about

75% of reviews
Value For Money50%

over priced compared to other sellers

Cushion25%

Need more padding

My Hero Academia Cards return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
56%
2Size-Overall
21%
3Defective Material/Parts
6%
4Advertised Vs Actual Product
4%
5Drop/Impact Protection
3%

Common My Hero Academia Cards questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores My Hero Academia Cards 40/100 on Amazon United States — Skip it. The niche generates $81K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -7.6% over the last 90 days.
Search demand for My Hero Academia Cards on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.0× the quietest.