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My First Sports Bag Baby Boy

Fail

The top 5 products take 90% of clicks, so My First Sports Bag Baby Boy is a Fail.

Flapen Score
37
37 / 100
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Market size
$38K/yr23K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
90%top-5 click share · 9 brands · 18 sellers

Flapen Score

My First Sports Bag Baby Boy against its category

The dotted line is the Toys & Games average. Past it, My First Sports Bag Baby Boy is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My First Sports Bag Baby Boy market on Amazon at a glance

Shoppers on Amazon United States searched for My First Sports Bag Baby Boy 23K times last year and spent an estimated $38K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
7.2%
Market size, estimated
$38Ka year
Peak month
December5.3× the quietest month
Top search term
my first sports bag14K searches a year

02 · Price

A sale here is worth $23.40.

Listings sell for $23.40 on average, from $19.90 to $32.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $23.40 that is $2K to $6K a year per listing.

Average price
$23.40inside the $15 to $100 sweet spot
Price range
$19.90–$32.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #462 within Rattles & Plush Rings. It carries 2,275 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
1.4%
Average rank
#462in Rattles & Plush Rings
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,275per listing
Listings tracked
9

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top My First Sports Bag Baby Boy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

7%

  • Brand 138%
  • Brand 225%
  • Brand 315%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

My First Sports Bag Baby Boy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Reviews and returns

What reviews say buyers love and hate about My First Sports Bag Baby Boy

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
46%of negative reviews mention “Size-Overall”
2.7%of orders come back
“this bag is TINY”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common My First Sports Bag Baby Boy questions

Answered from the same tracked data.