My First Purse

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

4.7%

Market size, estimated

$96Ka year

Peak month

December4.1× the quietest month

Top search term

my first purse43K searches a year

Listings sell for $19.35 on average, from $6.76 to $32.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.35 that is $2K to $5K a year per listing.

Average price

$19.35inside the $15 to $100 sweet spot

Price range

$6.76–$32.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #545 within Purses. It carries 2,747 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

95%

Out of stock, average day

1.9%

Average rank

#545in Purses

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

2,747per listing

Listings tracked

19

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months