My First Crayons
My First Crayons shows low returns (1.0%), but soft demand (-21.6% this quarter) keeps it on the watch list.
Flapen Score
Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46
Is My First Crayons profitable on Amazon?
According to Flapen's Amazon United States niche tracking, My First Crayons is a $106K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
My First Crayons: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -21.6% over the last 90 days and 3.6% of searches end in a purchase.
$106K
revenue / yr
Who owns the niche?
The top 5 brands hold 45% of demand, so 55% of the market is open.
55%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 63 products
Top My First Crayons products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mumaloo Arts and Crafts Kit for Kids 10 Projects Ages 48
- Price
- $29.14
- Rating
- 4.5/5
- Reviews
- 1,070
- Age
- 3y ago
WATINC Hand Puppet Making Kit Felt Sock Puppet Toys for Kids (Animals)
- Price
- $15.00
- Rating
- 4.4/5
- Reviews
- 7,012
- Age
- 6y ago
Dan&Darci Foam Sticker Art Craft for Kids - Toddler Arts & Crafts for Ages 3-5 - Boys 4-6 Birthday Gift - DIY Kid Activities Ages 3 4 5 6 Years - 4 Year Old Boy Gifts - Mess Free Craft Activity
- Price
- $11.60
- Rating
- 4.6/5
- Reviews
- 474
- Age
- 1y ago
Skillmatics Scissor Skills Activity Book for Preschoolers Snip Snip
- Price
- $15.98
- Rating
- 4.7/5
- Reviews
- 4,213
- Age
- 3y ago
JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls
- Price
- $9.70
- Rating
- 4.6/5
- Reviews
- 5,114
- Age
- 6y ago
Trending
90-day click momentum
Zefy 3200+ Pcs Arts and Crafts Supplies for Kids All in One Craft Kits with 12 Crafts Design DIY School Supplies Kit Craft Box Easter Gifts for Girls Boys Ages 4-12
- Price
- $16.83
- Rating
- 4.8/5
- Reviews
- 293
- Age
- 1y ago
JOYIN 36 Sheets 9x6 Make a face Stickers for Kids Make Your Own Animal Stickers with Unicorn Dinosaur Sea and Safari Animals Crafts Birthday Party Favors Goodie Bags Classroom Activities
- Price
- $7.64
- Rating
- 4.8/5
- Reviews
- 7,816
- Age
- 7y ago
Educational Insights Pom Pom Kit: Animal Dress Up - Arts and Crafts for Kids 4-6 DIY Arts & Crafts Kits Kids No Mess Activities Preschool and Kindergarten Crafting Set Toddler Craft Supplies
- Price
- $14.02
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 1y ago
Dan&Darci Arts and Crafts Vault - Craft Supplies Kit in a Box - Birthday Gift for Kids Ages 4 5 6 7 8 9 10 11 & 12 Year Old Girls & Boys - Crafting Set Kits - Gift Ideas for Kid Art Activity Gifts
- Price
- $34.05
- Rating
- 4.8/5
- Reviews
- 5,378
- Age
- 5y ago
JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls
- Price
- $9.70
- Rating
- 4.6/5
- Reviews
- 5,114
- Age
- 6y ago
Newest
by launch dateZefy 3200+ Pcs Arts and Crafts Supplies for Kids All in One Craft Kits with 12 Crafts Design DIY School Supplies Kit Craft Box Easter Gifts for Girls Boys Ages 4-12
- Price
- $16.83
- Rating
- 4.8/5
- Reviews
- 293
- Age
- 1y ago
Skillmatics Aqua Puffs 3D Art Kit Animals Mess-Free Paint by Number Kit
- Price
- $19.97
- Rating
- 4.6/5
- Reviews
- 1,606
- Age
- 1y ago
20 Arts & Crafts Kit for Kids All-Inclusive No Mess Craft Kits & Supplies for Boys & Girls DIY Creative Activity Easy Step-by-Step Guide Individually Packaged Crafts Christmas Gift Travel Gift
- Price
- $15.52
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 1y ago
Craftikit 20 Award-Winning Princess & Unicorn Crafts for Kids Ages 3-10 Years All-Inclusive Toddler Arts and Craft Kits for Kids Fun Toddler Craft Box for Girls in Preschool
- Price
- $32.02
- Rating
- 4.8/5
- Reviews
- 2,955
- Age
- 1y ago
jackinthebox Poke Art Animals Crafts Kits for Kids Boys & Girls Ages 4-8
- Price
- $17.91
- Rating
- 4.5/5
- Reviews
- 1,171
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
38 falling
Sellers
116
Top-5 brand share
45%
Top 20: 85%
Top-5 click share
32%
Top 20: 66%
Open market
49%
- Skillmatics13%
- Mumaloo11%
- Dan&Darci7%
- WATINC7%
- JOYIN7%
- Craftikit6%
My First Crayons demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top My First Crayons search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kindergarten crafts16K/yr
- baby crafts17K/yr
- preschool crafts for kids ages 3-59K/yr
- art supplies for 4 year old girl10K/yr
- craft kits for kids ages 3-515K/yr
- craft kits for toddlers 2-4 years9K/yr
- art projects for kids 3-57K/yr
- preschool craft kit9K/yr
- crafts for preschoolers8K/yr
- arts and crafts for kids ages 3-56K/yr
What reviews say buyers love and hate about My First Crayons
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Fun for kids”
“Fantastic gift”
“easy to control”
“The build quality of the components is solid”
“Fairly priced”
What buyers complain about
55% of reviews“No glue”
“Wish it were cheaper for what you get”
“the quality seemed a bit cheap”
“very small”
“Hard to peel”
My First Crayons return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common My First Crayons questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
