my first crayons
Worth a lookShows low returns (1.0%), but soft demand (-21.6% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.83avg listing price — sweet spot $15–$100
Price range
Good$6.36–$34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$106K$106K/yr · 166K searches
Review moat
Bad4,326.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, my first crayons is a $106K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
my first crayons market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $107K–$143K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.0%
- Avg brand age
- 39 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
116
Top-5 brand share
45%
Top 20: 85%
Top-5 click share
32%
Top 20: 66%
Open market
49%
- Skillmatics13%
- Mumaloo11%
- Dan&Darci7%
- WATINC7%
- JOYIN7%
- Craftikit6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top my first crayons search terms
- kindergarten crafts16K/yr
- baby crafts17K/yr
- preschool crafts for kids ages 3-59K/yr
- art supplies for 4 year old girl10K/yr
- craft kits for kids ages 3-515K/yr
- craft kits for toddlers 2-4 years9K/yr
- art projects for kids 3-57K/yr
- preschool craft kit9K/yr
- crafts for preschoolers8K/yr
- arts and crafts for kids ages 3-56K/yr
Top my first crayons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mumaloo Arts and Crafts Kit for Kids 10 Projects Ages 48
Mumaloo$29.144.5★1,070 rev
WATINC Hand Puppet Making Kit Felt Sock Puppet Toys for Kids (Animals)
WATINC$15.004.4★7,012 rev
Dan&Darci Foam Sticker Art Craft for Kids - Toddler Arts & Crafts for Ages 3-5 - Boys 4-6 Birthday Gift - DIY Kid Activities Ages 3 4 5 6 Years - 4 Year Old Boy Gifts - Mess Free Craft Activity
Dan&Darci$11.604.6★474 rev
Skillmatics Scissor Skills Activity Book for Preschoolers Snip Snip
Skillmatics$15.984.7★4,213 rev
JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls
JOYIN$9.704.6★5,114 rev
Newest
by launch date
Zefy 3200+ Pcs Arts and Crafts Supplies for Kids All in One Craft Kits with 12 Crafts Design DIY School Supplies Kit Craft Box Easter Gifts for Girls Boys Ages 4-12
Zefy$16.83293 rev
Skillmatics Aqua Puffs 3D Art Kit Animals Mess-Free Paint by Number Kit
Skillmatics$19.971,606 rev
20 Arts & Crafts Kit for Kids All-Inclusive No Mess Craft Kits & Supplies for Boys & Girls DIY Creative Activity Easy Step-by-Step Guide Individually Packaged Crafts Christmas Gift Travel Gift
KOOL KRAFTS$15.52247 rev
Craftikit 20 Award-Winning Princess & Unicorn Crafts for Kids Ages 3-10 Years All-Inclusive Toddler Arts and Craft Kits for Kids Fun Toddler Craft Box for Girls in Preschool
Craftikit$32.022,955 rev
jackinthebox Poke Art Animals Crafts Kits for Kids Boys & Girls Ages 4-8
jackinthebox$17.911,171 rev
Trending
90-day click momentumZefy 3200+ Pcs Arts and Crafts Supplies for Kids All in One Craft Kits with 12 Crafts Design DIY School Supplies Kit Craft Box Easter Gifts for Girls Boys Ages 4-12
Zefy$16.834.8★
JOYIN 36 Sheets 9x6 Make a face Stickers for Kids Make Your Own Animal Stickers with Unicorn Dinosaur Sea and Safari Animals Crafts Birthday Party Favors Goodie Bags Classroom Activities
JOYIN$7.644.8★
Educational Insights Pom Pom Kit: Animal Dress Up - Arts and Crafts for Kids 4-6 DIY Arts & Crafts Kits Kids No Mess Activities Preschool and Kindergarten Crafting Set Toddler Craft Supplies
Educational Insights$14.024.6★
Dan&Darci Arts and Crafts Vault - Craft Supplies Kit in a Box - Birthday Gift for Kids Ages 4 5 6 7 8 9 10 11 & 12 Year Old Girls & Boys - Crafting Set Kits - Gift Ideas for Kid Art Activity Gifts
Dan&Darci$34.054.8★
JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls
JOYIN$9.704.6★
What buyers say about my first crayons
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Fantastic gift”
“easy to control”
“The build quality of the components is solid”
“Fairly priced”
“creative hands on craft”
“colors are perfect”
“It was very-well designed and well-made”
“Cleans up well”
“As advertised”
What buyers complain about
“No glue”
“Wish it were cheaper for what you get”
“the quality seemed a bit cheap”
“very small”
“Hard to peel”
“you have to push very hard to get the color to come out”
“They break”
“Misleading”
“Brittle and thin”
“to hard to put together for 7 and and 11 year olds”
Top return reasons
Common questions
- Is my first crayons profitable to sell on Amazon United States?
- The niche generates $106K/yr across 63 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the my first crayons niche?
- 38 brands and 116 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in my first crayons?
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Quality-Overall. The return rate is 1.0%.
- When does demand for my first crayons peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the my first crayons niche?
- Listings span $6.36–$34.91; the average listing price is $17.83 (sweet spot $15–$100). The average incumbent carries 4,327 reviews — the moat a new listing must climb.