My First Crayons

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months

166K

Growth, 90 days vs prior 90

-21.6%

Conversion, latest week

3.6%

Market size, estimated

$106Ka year

Peak month

November2.4× the quietest month

Top search term

kindergarten crafts16K searches a year

Listings sell for $17.83 on average, from $6.36 to $34.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $17.83 that is $0 to $2K a year per listing.

Average price

$17.83inside the $15 to $100 sweet spot

Price range

$6.36–$34.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #24 within Craft Kits. It carries 4,327 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#24in Craft Kits

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

4,327per listing

Listings tracked

63

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

39 months