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Muzan

Maybe

Search demand grew +236.8% this quarter. But buyers convert on only 1.1% of searches, so Muzan is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46
Market size
$292K/yr821K searches / yr
90-day growth
+236.8%search demand this quarter
Competition
49%top-5 click share · 9 brands · 126 sellers

Flapen Score

Muzan against its category

The dotted line is the Toys & Games average. Past it, Muzan is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muzan market on Amazon at a glance

Shoppers on Amazon United States searched for Muzan 821K times last year and spent an estimated $292K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 821K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +236.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months
821K
Growth, 90 days vs prior 90
+236.8%
Conversion, latest week
1.1%
Market size, estimated
$292Ka year
Peak month
May4.4× the quietest month
Top search term
michael jackson funko pop231K searches a year

02 · Price

A sale here is worth $32.32.

Listings sell for $32.32 on average, from $10.12 to $183.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $32.32 that is $8K to $16K a year per listing.

Average price
$32.32inside the $15 to $100 sweet spot
Price range
$10.12–$183.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #4,898 within Statues, Bobbleheads & Busts. It carries 674 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
53%
Out of stock, average day
21.9%
Average rank
#4,898in Statues, Bobbleheads & Busts
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
674per listing
Listings tracked
32

04 · Newcomers

9 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
9Amazon's first-year sales bar
Average brand age
40 months

Products

Top Muzan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

126

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

49%

Top 20: 85%

Open market

4%

  • Brand 159%
  • Brand 221%
  • Brand 37%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Muzan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Muzan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • michael jackson funko pop231K/yr
  • micheal jackson147K/yr
  • funko pop michael jackson53K/yr
  • michael jackson funko42K/yr
  • michael jackso35K/yr
  • funko pop rocks85K/yr
  • michal jackson14K/yr
  • funko michael jackson19K/yr
  • mj funko pop13K/yr
  • funko pop music47K/yr

Reviews and returns

What reviews say buyers love and hate about Muzan

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Collectibles”
25%of negative reviews mention “Hard Feel”
0.9%of orders come back
“Its a hard figurine instead of an actual rubber duck”
A buyer, on “Hard Feel”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Muzan questions

Answered from the same tracked data.