Mulan Toys

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

94K

Growth, 90 days vs prior 90

-21.3%

Conversion, latest week

4.0%

Market size, estimated

$88Ka year

Peak month

December2.4× the quietest month

Top search term

mulan toys28K searches a year

Listings sell for $23.25 on average, from $10.48 to $43.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $23.25 that is $6K to $12K a year per listing.

Average price

$23.25inside the $15 to $100 sweet spot

Price range

$10.48–$43.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

1.0%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,745 within Musical Toys. It carries 4,479 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

63%

Out of stock, average day

0.0%

Average rank

#2,745in Musical Toys

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

4,479per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months