mulan toys
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.25avg listing price — sweet spot $15–$100
Price range
Great$10.48–$43.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,479.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 94K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mulan toys is a $88K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
mulan toys market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $70K–$93K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #2,745
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
85
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Tonies61%
- Disney15%
- LEGO12%
- Disney Store4%
- Thank you4%
- Disney Princess3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top mulan toys search terms
- mulan toys28K/yr
- mulan tonie24K/yr
- sleeping beauty tonie16K/yr
- mulan plush10K/yr
- mulan toy6K/yr
- mulan lego6K/yr
- lego mulan4K/yr
Top mulan toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tonies Mulan Audio Toy Figurine from Disney
Tonies$20.024.8★642 rev
Disney Little Girls Princess Fantasy Nightgown Mulan 4T
Disney$21.824.8★21,995 rev
LEGO Disney Princess Disney Princess Mulans Training Day 41151
LEGO$24.124.7★307 rev
LEGO Disney Princess Jasmine and Mulan Adventure 43208 Palace Set Aladdin & Mulan Buildable Toy with Horse and Tiger Figures Gifts for Kids Girls & Boys
LEGO$43.234.8★368 rev
Disney Store Official Princess Classic Doll (Mulan) 11 Inches Includes Brush with Molded Details Fully Posable Toy in Classic Outfit - Disney Princess Toys
Disney Store$19.374.8★11,778 rev
Newest
by launch dateDisney Little Girls Princess Fantasy Nightgown Mulan 4T
Disney$21.8221,995 rev
Tonies Pocahontas Audio Toy Figurine from Disney
Tonies$19.97390 rev
LEGO Disney Princess Jasmine and Mulan Adventure 43208 Palace Set Aladdin & Mulan Buildable Toy with Horse and Tiger Figures Gifts for Kids Girls & Boys
LEGO$43.23368 rev
Thank you Mulan Mushu Dragon Plush Doll 12
Thank you$26.96128 rev
Tonies Mulan Audio Toy Figurine from Disney
Tonies$20.02642 rev
Trending
90-day click momentumDisney Little Girls Princess Fantasy Nightgown Mulan 4T
Disney$21.824.8★
Disney Princess DPR Warrior Moves Mulan
Disney Princess$10.484.5★
LEGO Disney Princess Disney Princess Mulans Training Day 41151
LEGO$24.124.7★
LEGO Disney Princess Jasmine and Mulan Adventure 43208 Palace Set Aladdin & Mulan Buildable Toy with Horse and Tiger Figures Gifts for Kids Girls & Boys
LEGO$43.234.8★
Disney Store Official Princess Classic Doll (Mulan) 11 Inches Includes Brush with Molded Details Fully Posable Toy in Classic Outfit - Disney Princess Toys
Disney Store$19.374.8★
What buyers say about mulan toys
What buyers praise and complain about, mined from review topics.What buyers love
“the narrated story is engaging as well”
“She is captivated with the audio”
“Great music and story”
“So sturdy”
“Great Quality”
What buyers complain about
“At $20 I wasnt amused either”
Top return reasons
Common questions
- Is mulan toys profitable to sell on Amazon United States?
- The niche generates $88K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (34/100).
- How competitive is the mulan toys niche?
- 6 brands and 85 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in mulan toys?
- Top complaints mined from reviews: Value For Money. The return rate is 1.0%.
- When does demand for mulan toys peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the mulan toys niche?
- Listings span $10.48–$43.23; the average listing price is $23.25 (sweet spot $15–$100). The average incumbent carries 4,479 reviews — the moat a new listing must climb.