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Mtg Sleeves 100

Mtg Sleeves 100 shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46

Market size 91Growth 23Conversion 66Competition 44Returns 98Price range 77Avg price 74Brand share 0Review moat 19Quality gap 16
This niche Category average · 3,143 niches

Is Mtg Sleeves 100 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mtg Sleeves 100 is a $1.8M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Mtg Sleeves 100: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.4% over the last 90 days and 5.9% of searches end in a purchase.

$1.8M

revenue / yr

Units sold / yr125K
Search volume / yr-4.4%2.1M
Conversion rate5.9%
Avg price$14.85

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 135
Top-5 product click share59%
Open market0%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement16%
New entrants (1y)2· 2 succeeded
Avg rating4.8★
Avg reviews15,689

Top Mtg Sleeves 100 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

$0$180K$359K$539K$718K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

135

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Dragon Shield94%
  • Ultimate Guard6%
  • Open — no brand owns it (0%)

Mtg Sleeves 100 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.1MCVR5.9%Products19Brands2Top 5 Brands100%OOS Rate5.6%Rating4.8★Reviews15,689Avg BSR#168
50K30KSpike '25Prime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Mtg Sleeves 100 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dragon shield sleeves1.1M/yr
  • dragon shield223K/yr
  • katana sleeves169K/yr
  • dragonshield matte sleeves61K/yr
  • dragon shield dual matte58K/yr
  • dragonshield43K/yr
  • mtg art sleeves37K/yr
  • dragon shield matte sleeves43K/yr
  • ultimate guard katana sleeves34K/yr
  • dragon sleeves30K/yr

What reviews say buyers love and hate about Mtg Sleeves 100

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall31%

I especially appreciate the consistent quality

Color20%

I love the color

Size-Overall8%

fits the cards perfectly

Durability6%

Been using them for years

Collectibles4%

My favorite card sleeves

What buyers complain about

85% of reviews
Quality-Overall27%

Quality control is lacking

Size-Overall22%

smaller than the other 98 in the box

Value For Money9%

its just pricey

Grip8%

Slippery

Product Condition7%

Wish the box could be reused

Mtg Sleeves 100 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
30%
2Size-Overall
18%
3Value For Money
14%
4Advertised Vs Actual Product
8%
5Defective Material/Parts
5%

Common Mtg Sleeves 100 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mtg Sleeves 100 50/100 on Amazon United States — Worth a look. The niche generates $1.8M/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -4.4% over the last 90 days.
Search demand for Mtg Sleeves 100 on Amazon United States is steady year-round — the busiest month runs 1.9× the quietest.