mtg sleeves 100
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 2.1M searches
Price range
Great$12.12–$25.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.85avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Review moat
Bad15,688.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mtg sleeves 100 is a $1.8M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
mtg sleeves 100 market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- $1.5M–$1.9M
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 16%
- Out of stock
- 5.6%
- Avg brand age
- 40 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
135
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Dragon Shield94%
- Ultimate Guard6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — -4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top mtg sleeves 100 search terms
- dragon shield sleeves1.1M/yr
- dragon shield223K/yr
- katana sleeves169K/yr
- dragonshield matte sleeves61K/yr
- dragon shield dual matte58K/yr
- dragonshield43K/yr
- mtg art sleeves37K/yr
- dragon shield matte sleeves43K/yr
- ultimate guard katana sleeves34K/yr
- dragon sleeves30K/yr
Top mtg sleeves 100 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Midnight Blue
Dragon Shield$12.204.8★39,775 rev
Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Forest Green
Dragon Shield$12.234.8★39,775 rev
Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Black
Dragon Shield$12.124.8★39,775 rev
Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Blood Red
Dragon Shield$12.174.8★39,775 rev
Dragon Shield | Matte Dual Standard Size Card Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves - Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Gooseberry
Dragon Shield$13.804.8★8,715 rev
Newest
by launch date
Dragon Shield | Matte Dual Art Sleeves | MTG Landfall Series | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon One Piece & Magic the Gathering | Marsh Flats
Dragon Shield$24.24170 rev
Dragon Shield | Matte Dual Art Sleeves | MTG Landfall Series | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon One Piece & Magic the Gathering | Misty Rainforest
Dragon Shield$25.07170 rev
Dragon Shield | Matte Dual Standard Size Card Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves - Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Gooseberry
Dragon Shield$13.808,715 rev
Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Non Glare Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Blood Red
Dragon Shield$13.561,131 rev
Dragon Shield | Standard Size Matte Card Sleeves | 100 CT - Smooth & Tough TCG Sleeves - Compatible with Pokemon Flesh & Blood One Piece & Magic The Gathering | Amethyst
Dragon Shield$12.3539,775 rev
Trending
90-day click momentumDragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Forest Green
Dragon Shield$12.234.8★
Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Purple
Dragon Shield$12.184.8★
Dragon Shield | Matte Dual Art Sleeves | MTG Landfall Series | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon One Piece & Magic the Gathering | Misty Rainforest
Dragon Shield$25.074.6★
Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Black
Dragon Shield$12.124.8★
Ultimate Guard Katana Card Sleeves: 100 Standard Size TCG Sleeves 66 x 91mm Blue Back Tournament Quality No PVC & Acid-Free High Clarity
Ultimate Guard$16.294.7★
What buyers say about mtg sleeves 100
What buyers praise and complain about, mined from review topics.What buyers love
“I especially appreciate the consistent quality”
“I love the color”
“fits the cards perfectly”
“Been using them for years”
“My favorite card sleeves”
“Solid item”
“Easy to use”
“Worth the cost”
“The sleeves feel sturdy without being overly thick, offering great protection against wear, scratches, and bent corners”
“Dragon shields are the best way to protect the cards youre playing with”
What buyers complain about
“Quality control is lacking”
“smaller than the other 98 in the box”
“its just pricey”
“Slippery”
“Wish the box could be reused”
“Seen some strange imprints”
“I don't want to buy another pack of the same color”
“Half of my sleeves were bent with creases”
“they have the worst durability I've experienced yet”
“Honestly super disappointed in the consistency of these sleeves”
Top return reasons
Common questions
- Is mtg sleeves 100 profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the mtg sleeves 100 niche?
- 2 brands and 135 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mtg sleeves 100?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.5%.
- When does demand for mtg sleeves 100 peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the mtg sleeves 100 niche?
- Listings span $12.12–$25.07; the average listing price is $14.85 (sweet spot $15–$100). The average incumbent carries 15,689 reviews — the moat a new listing must climb.