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Mtg Prerelease Kit

Fail

The top 5 brands take 100% of clicks, so Mtg Prerelease Kit is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$294K/yr302K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
34%top-5 click share · 6 brands · 144 sellers

Flapen Score

Mtg Prerelease Kit against its category

The dotted line is the Toys & Games average. Past it, Mtg Prerelease Kit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mtg Prerelease Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Mtg Prerelease Kit 302K times last year and spent an estimated $294K. The top 5 brands take 100% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $294K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
1.1%
Market size, estimated
$294Ka year
Peak month
December2.0× the quietest month
Top search term
lost caverns of ixalan41K searches a year

02 · Price

A sale here is worth $90.02.

Listings sell for $90.02 on average, from $7.13 to $666.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $90.02 that is $9K to $23K a year per listing.

Average price
$90.02inside the $15 to $100 sweet spot
Price range
$7.13–$666.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$9K–$23K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #2,072 within Collectible Card Games. It carries 367 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
65%
Out of stock, average day
4.2%
Average rank
#2,072in Collectible Card Games
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
367per listing
Listings tracked
55

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mtg Prerelease Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

6 rising

Sellers

144

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

0%

  • Brand 188%
  • Brand 27%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 60%

Demand

Mtg Prerelease Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Mtg Prerelease Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lost caverns of ixalan41K/yr
  • mtg prerelease32K/yr
  • outlaws of thunder junction mtg35K/yr
  • mtg prerelease kit58K/yr
  • magic the gathering prerelease26K/yr
  • mtg lost caverns of ixalan12K/yr
  • mtg outlaws of thunder junction12K/yr
  • lost caverns of ixalan booster box8K/yr
  • ixalan10K/yr
  • mtg ixalan8K/yr

Reviews and returns

What reviews say buyers love and hate about Mtg Prerelease Kit

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
38%of negative reviews mention “Value For Money”
0.4%of orders come back
“not woth the price”
A buyer, on “Value For Money”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mtg Prerelease Kit questions

Answered from the same tracked data.