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Mtg Playmat

Mtg Playmat shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look

Top 3% of 3,143 Toys & Games niches · +18 vs the category median of 46

Market size 66Growth 30Conversion 20Competition 94Returns 98Price range 77Avg price 90Brand share 94Review moat 86Quality gap 15
This niche Category average · 3,143 niches

Is Mtg Playmat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mtg Playmat is a $651K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.

Mtg Playmat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.0% over the last 90 days and 1.6% of searches end in a purchase.

$651K

revenue / yr

Units sold / yr30K
Search volume / yr+4.0%1.9M
Conversion rate1.6%
Avg price$21.03

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers47 · 130
Top-5 product click share21%
Open market59%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 81 products

Sponsored placement79%
New entrants (1y)16· 9 succeeded
Avg rating4.8★
Avg reviews279

Top Mtg Playmat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

$0$13K$26K$39K$52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 falling

Sellers

130

Top-5 brand share

41%

Top 20: 80%

Top-5 click share

21%

Top 20: 56%

Open market

54%

  • FROGIGO12%
  • Paramint9%
  • Extalas8%
  • Malqiqi5%
  • Ultra Pro5%
  • NiHome5%

Mtg Playmat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR1.6%Products81Brands47Top 5 Brands41%OOS Rate5.2%Rating4.8★Reviews279Avg BSR#182
50K30KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Top Mtg Playmat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mtg playmat766K/yr
  • magic the gathering playmat210K/yr
  • tcg playmat162K/yr
  • mtg mat112K/yr
  • mtg playmat with zones77K/yr
  • mtg play mat61K/yr
  • playmat mtg56K/yr
  • magic playmat54K/yr
  • playmat tcg57K/yr
  • magic the gathering mat59K/yr

What reviews say buyers love and hate about Mtg Playmat

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall32%

quality is very fair

Value For Money12%

Good Price

Advertised Vs Actual Product9%

As Expected

Color6%

Bright colors

Size-Overall5%

the size was accurate

What buyers complain about

71% of reviews
Quality-Overall16%

Lack of quality control

Value For Money16%

not woth the price

Advertised Vs Actual Product11%

False Advertising

Size-Overall8%

Small

Color5%

Dark and DULL

Mtg Playmat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Advertised Vs Actual Product
17%
3Material Quality
7%
4Value For Money
5%
5Quality-Overall
5%

Common Mtg Playmat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mtg Playmat 64/100 on Amazon United States — Worth a look. The niche generates $651K/yr across 81 tracked products. 9 of 16 products launched in the last 360 days are still selling. Search demand moved +4.0% over the last 90 days.
Search demand for Mtg Playmat on Amazon United States peaks in Dec, where the busiest month runs 1.5× the quietest.