Is mtg playmat profitable to sell on Amazon United States?

The niche generates $651K/yr across 81 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Worth a look (64/100).

How competitive is the mtg playmat niche?

47 brands and 130 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in mtg playmat?

Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.5%.

When does demand for mtg playmat peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the mtg playmat niche?

Listings span $7.13–$41.82; the average listing price is $21.03 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.

mtg playmat

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$21.03

avg listing price — sweet spot $15–$100

Review moat

Great279.14

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.13–$41.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$651K

$651K/yr · 1.9M searches

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, mtg playmat is a $651K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

mtg playmat market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $526K–$631K; units × avg price
Conversion rate: 1.6%
Avg BSR: #182
Page quality: 0%
Prime: 94%
Sponsored: 79%
Out of stock: 5.2%
Avg brand age: 33 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

130

Top-5 brand share

41%

Top 20: 80%

Top-5 click share

21%

Top 20: 56%

Open market

54%

FROGIGO12%
Paramint9%
Extalas8%
Malqiqi5%
Ultra Pro5%
NiHome5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top mtg playmat search terms

mtg playmat766K/yr +2.4%0.9% conv.
magic the gathering playmat210K/yr +10.2%1.0% conv.
tcg playmat162K/yr +11.3%0.5% conv.
mtg mat112K/yr +3.1%1.2% conv.
mtg playmat with zones77K/yr -2.2%1.1% conv.
mtg play mat61K/yr +10.9%1.2% conv.
playmat mtg56K/yr +0.7%0.8% conv.
magic playmat54K/yr +6.7%1.1% conv.
playmat tcg57K/yr -10.7%0.4% conv.
magic the gathering mat59K/yr +0.9%1.1% conv.

All search terms

Top mtg playmat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MTG Playmat with Play Zones Magic Play mat Card Game Mat for Magic The Gathering Lotus & Basic Lands Design 24x14 inch Stitched Edge Non-Slip Base with Prismatic Playmat Tube-Colorful Lands

FROGIGO$18.384.9★182 rev

Extalas MTG Playmat with Storage Tube & 7-Dice Set - Waterproof TCG Playmat with Stitched Edges Non-Slip Rubber Card Game Mat (24x14) (playmat with Zones Purple Lotus)

Extalas$21.384.8★269 rev

MTG Playmat with Play Zones Magic Play mat Card Game Mat for Magic The Gathering Lotus & Basic Lands Design 24x14 inch Stitched Edge Non-Slip Base with Prismatic Playmat Tube-Gold Lotus

FROGIGO$18.294.9★182 rev

NiHome Playmat Compatible with MTG Magic The Gathering 24 x 14 Inch - Non-Slip Rubber Base Stitched Edges Card Zones & Protective Storage Sleeve (Lotus Pattern)

NiHome$10.184.9★26 rev

MTG Playmat Size 24x14in Free Storage Bags Non-Slip Backing Ideal for Card Game Enthusiasts TCG Playmat (Shadow Dragon-No Deck)

TCGMAT$20.634.7★436 rev

Newest

by launch date

NiHome Playmat Compatible with MTG Magic The Gathering 24 x 14 Inch - Non-Slip Rubber Base Stitched Edges Card Zones & Protective Storage Sleeve (Lotus Pattern)

NiHome$10.1826 rev

8mo ago

NiHome Playmat Compatible with MTG Magic The Gathering 24 x 14 Inch - Non-Slip Rubber Base Stitched Edges Card Zones & Protective Storage Sleeve (Ice Dragon)

NiHome$10.099 rev

8mo ago

MTG Playmat with Zones Stellar Forest 24x14 Green Galaxy Tree Card Game Mat for Magic The Gathering Stitched Edge Non-Slip Rubber Base with Prismatic Tube Stellar Forest

FROGIGO$18.9344 rev

8mo ago

Katomula MTG Playmat TCG Card Game mat Stitched Edge Non-Slip Rubber Bottom - 24 x 14 inch - Swamp

Katomula$21.1683 rev

1y ago

MTG Playmat TCG Playmat Board Game Card Game Trading Card Game Play mat Desk pad Original Hand-Painted Stitched Edges Smooth Surface Rubber Base Aged Map 23.5x13.7in

Tujue$17.0390 rev

1y ago

What buyers say about mtg playmat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“quality is very fair”

Value For Money12%

“Good Price”

Advertised Vs Actual Product9%

“As Expected”

Color6%

“Bright colors”

Size-Overall5%

“the size was accurate”

Design-Overall4%

“It looks absolutely beautiful”

Fun/Entertainment Experience4%

“Excellent playmat”

Stitch/Finish/Polish3%

“stitching is clean”

Collectibles3%

“Boost your Collection easily”

Durability3%

“It is durable”

What buyers complain about

Quality-Overall16%

“Lack of quality control”

Value For Money16%

“not woth the price”

Advertised Vs Actual Product11%

“False Advertising”

Size-Overall8%

“Small”

Color5%

“Dark and DULL”

Smell4%

“Has a strange smell”

Thickness4%

“A little thin”

Print Quality3%

“The print quality came out a little washed”

Design-Overall3%

“It ruined the overall aesthetic of the product”

Stitch/Finish/Polish1%

“and in some places the stitching is wonky so it doesnt quite lay flat”

Top return reasons

Size-Overall35%

Advertised Vs Actual Product17%

Material Quality7%

Value For Money5%

Quality-Overall5%

Color4%

Thickness3%

Smell3%

Defective Material/Parts2%

Functionality-Overall2%

Common questions

Is mtg playmat profitable to sell on Amazon United States?: The niche generates $651K/yr across 81 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Worth a look (64/100).
How competitive is the mtg playmat niche?: 47 brands and 130 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in mtg playmat?: Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.5%.
When does demand for mtg playmat peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the mtg playmat niche?: Listings span $7.13–$41.82; the average listing price is $21.03 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.

mtg playmat

mtg playmat market data

Competition & brand share

Demand & seasonality

Top mtg playmat search terms

Top mtg playmat products on Amazon

Top sellers

Newest

Trending

What buyers say about mtg playmat

What buyers love

What buyers complain about

Top return reasons

Common questions

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