Mtg Playmat

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $651K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

1.6%

Market size, estimated

$651Ka year

Peak month

December1.5× the quietest month

Top search term

mtg playmat766K searches a year

Listings sell for $21.03 on average, from $7.13 to $41.82. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $21.03 that is $5K to $11K a year per listing.

Average price

$21.03inside the $15 to $100 sweet spot

Price range

$7.13–$41.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

0.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #182 within Collectible Card Games. It carries 279 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

94%

Out of stock, average day

5.2%

Average rank

#182in Collectible Card Games

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

279per listing

Listings tracked

81

16 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

9Amazon's first-year sales bar

Average brand age

33 months