Is mtg life counter profitable to sell on Amazon United States?

The niche generates $147K/yr across 38 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the mtg life counter niche?

20 brands and 33 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in mtg life counter?

Top complaints mined from reviews: Print Quality, Quality-Overall, Size-Overall. The return rate is 0.3%.

When does demand for mtg life counter peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the mtg life counter niche?

Listings span $4.65–$52.50; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 95 reviews — the moat a new listing must climb.

mtg life counter

Worth a look

Shows low returns (0.3%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Incredible95.47

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.49

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Price range

Great$4.65–$52.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Okay$147K

$147K/yr · 317K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, mtg life counter is a $147K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

mtg life counter market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $102K–$123K; units × avg price
Conversion rate: 2.3%
Avg BSR: #123
Page quality: 0%
Prime: 95%
Sponsored: 89%
Out of stock: 8.5%
Avg brand age: 33 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

32%

Top 20: 78%

Open market

30%

STORKY21%
XJPONGC14%
Lixusia12%
NERD GEAR10%
FIGURESLAB7%
NiToy5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top mtg life counter search terms

mtg life counter127K/yr -5.0%1.5% conv.
life counter mtg35K/yr +14.8%1.5% conv.
life counter35K/yr -15.8%1.2% conv.
magic the gathering life counter27K/yr +1.6%2.1% conv.
mtg life counter wheel27K/yr -11.0%2.1% conv.
magic life counter10K/yr +12.5%2.2% conv.
mtg life tracker8K/yr +17.2%1.0% conv.
mtg life counter dial5K/yr -37.8%0.3% conv.
commander life counter6K/yr +3.7%1.4% conv.
life counter dial4K/yr +22.6%0.4% conv.

All search terms

Top mtg life counter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MTG Life Counter 00-99 Range Poison Counter Wheel with Lotus Symbol Readability Health Tracker Dial for Commander EDH Damage Friday Night Magic RPG TGG Card Games

STORKY$10.114.7★74 rev

NiToy 5 Pcs MTG Life Counter 3D Printed Health Tracker Spinner for RPG

NiToy$11.994.8★22 rev

Lixusia Life Counter Health Tracker for Board Games TTRPGs and Card Games with Skull Symbol Compatible with MTG 2 Green Wheels with White Numbers

Lixusia$12.984.8★208 rev

XJPONGC 2 Pack Life Counter - HP Tracker with Tracking Card Slo MTG Skull Pattern Tabletop RPG Dungeons and Dragons(2pcs Black Gloden)

XJPONGC$10.034.6★45 rev

XJPONGC 2 Pack Life Counter - HP Tracker with Tracking Card Slot MTG Tabletop RPG Dungeons and Dragons(2 Pack Black Purple)

XJPONGC$9.834.6★36 rev

Newest

by launch date

XJPONGC 2 Pack Life Counter - HP Tracker with Tracking Card Slo MTG 3 Rings Sun Fire Pattern Tabletop RPG Dungeons and Dragons(2pcs Black)

XJPONGC$9.939 rev

3mo ago

Futhark Commander Life Tracker for MTG - Accessory for MTG Commander EDH

Futhark$11.7834 rev

4mo ago

ALOBGHDC Metal MTG Life Counter Wheel Metal Magic Life Counter MTG Health Tracker MTGs Foundations with Dragon Symbol for Board Games Cards Games TTRPGs Compatible with MTGs(Pearl Silver_Purple)

ALOBGHDC$35.7427 rev

7mo ago

XJPONGC 2 Pack Life Counter - HP Tracker with Tracking Card Slo MTG Skull Pattern Tabletop RPG Dungeons and Dragons(2pcs Black Gloden)

XJPONGC$10.0345 rev

10mo ago

NiToy 5 Pcs MTG Life Counter 3D Printed Health Tracker Spinner for RPG

NiToy$11.9922 rev

10mo ago

What buyers say about mtg life counter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good Quality”

Value For Money16%

“Great Value”

Color8%

“Great vibrant colors”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product7%

“Products is as advertised”

Size-Overall4%

“is a nice size thats smaller”

Durability3%

“they have not broken yet”

Fun/Entertainment Experience3%

“Fun to use”

Design-Overall3%

“The design is really cool”

Collectibles3%

“Great status tokens”

What buyers complain about

Print Quality11%

“3 d printed”

Quality-Overall10%

“cheap”

Size-Overall8%

“Much smaller than expected”

Value For Money6%

“The bags they come with are a little cheap”

Storage Capacity6%

“Broken storage box clasps”

Adhesion/Stickiness6%

“Seems glued on then spray painted”

Ease Of Use6%

“Hard to read”

Color5%

“some color variants have a swirl effect that might slightly impede readability”

Durability5%

“Counters fall apart with the slightest touch”

Strength3%

“blue feels a little flimsy”

Top return reasons

Size-Overall31%

Quality-Overall18%

Value For Money12%

Defective Material/Parts11%

Advertised Vs Actual Product7%

Material Quality3%

Hard Feel3%