mtg dice
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$15.58avg listing price — sweet spot $15–$100
Price range
Good$6.50–$39.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$685K$685K/yr · 795K searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good986.74avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, mtg dice is a $685K/yr Amazon United States market (795K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
mtg dice market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $467K–$623K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
34
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
48%
Top 20: 87%
Open market
30%
- LAMJAM21%
- SIXPOINTS14%
- MDDSHGG12%
- ORUNI11%
- ZEOXUER7%
- Brizago5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top mtg dice search terms
- mtg dice253K/yr
- mtg counters96K/yr
- mtg dice set80K/yr
- magic the gathering dice72K/yr
- mtg counter dice44K/yr
- mtg dice counters29K/yr
- magic the gathering dice set30K/yr
- magic dice24K/yr
- counter dice21K/yr
- magic the gathering tokens20K/yr
Top mtg dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SIXPOINTS 130 Pieces MTG Counter Dice Plus 1 Life Counters Tokens 6 Sided D20 Dice & MTG Counters/Keyword Counters Set Compatible with Magic The Gathering TCG Card Games Accessories
SIXPOINTS$24.834.8★133 rev
102 Pieces MTG Dice Counters Set Bulk Ability Keyword Tokens Shield Life Counters 6 Sided Dice for Magic The Gathering TCG Card Gaming Accessories
MDDSHGG$18.164.9★158 rev
42 Pieces MTG Dice Counters 12mm Abilities Keywords Reversible Metal Tokens Counter Dice Set for MTG TCG Magic Card Games Accessories
ORUNI$10.044.7★207 rev
63 Pieces MTG Dice Counters Bulk Ability Keywords MTG Tokens Shield Life Counter 6 Sided Dice Set for Magic The Gathering TCG Cards Gaming Accessories
LAMJAM$17.224.8★435 rev
90 PCS MTG Counter Dice Set - AbilityKeyword Counters -1/+1 Life Counter Shield Life Counter Dice Creature Stat Buffs Marble Colour D6 Cube Dice for MTG TCG Card Games (Includes Black Bag)
ZEOXUER$16.694.8★195 rev
Newest
by launch date
145PCS MTG Dice Set Keyword Tokens Dice Counters +1/ 1 Counters Shield Tracking& D20 Life Dice Storage Box Drawstring Bags for Magic The Gathering Cards Gaming Accessories
ZYCIXDIXS$23.9529 rev
66 PCS MTG Dice Counters Keyword Metal Tokens +1/+1 Shield Life Counter Dice Set Spindown D20 for MTG TCG Magic Cards Gaming Accessories
LAMJAM$17.9150 rev
61 Pieces MTG Dice Counters and Abilities Keywords Creature Stats Buff Acrylic Tokens with Box for MTG TCG Games Gift Gaming Accessories (Colors)
PUGED$10.0532 rev
79 Pcs MTG Dice Set in 12 Colors with Plus 1 Life Counter Dices Buff Ability Keyword Tokens Shield and Spindown Dice Life Counter Wheel Bag For MTG TCG Cards Gaming Accessories (Black and Purple)
PUGED$19.9442 rev
63 PCS MTG Counter Dice Set - AbilityKeyword Counters -1/+1 Life Shield Life Counter Dice Creature Stat Buffs Marble Colour D6 Cube Dice for MTG TCG Card Games (Includes Black Bag) (Red)
KLURXZGYPTH$13.42205 rev
Trending
90-day click momentum102 Pieces MTG Dice Counters Set Bulk Ability Keyword Tokens Shield Life Counters 6 Sided Dice for Magic The Gathering TCG Card Gaming Accessories
MDDSHGG$18.164.9★
SIXPOINTS 108PCS 12mm MTG +1/+1 Tokens 6 Sided Dice & Keyword Counters Tokens Set for Magic The Gathering MTG TCG Card Games Accessories
SIXPOINTS$15.234.8★
90 PCS MTG Counter Dice Set - AbilityKeyword Counters -1/+1 Life Counter Shield Life Counter Dice Creature Stat Buffs Marble Colour D6 Cube Dice for MTG TCG Card Games (Includes Black Bag)
ZEOXUER$16.694.8★
84-Piece MTG Dice Set with Life Counters Keyword Ability Tokens Shield & Spindown 12 Colors for Magic: The Gathering TCG Cards Gaming Accessories
Brizago$16.874.9★
115-Piece MTG Dice Set with Dry Erase Tokens Kit Includes 63 Counters and 50 Tokens for MTG TCG Cards Game Accessories with 2 Markers 2 Cloths
DEDC$27.905.0★
What buyers say about mtg dice
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“The color is vibrant”
“Great Deal”
“As Advertised”
“perfect size for travel”
“Quick and easy”
“enjoys working with them”
“Perfect for a teacher”
“Perfect Addition to Any MTG Collection”
“Great set for playing MAGIC THE GAAAAAAATHERING”
What buyers complain about
“Small size”
“Cheap and not fair”
“beware the green color is very dark”
“I do not like the case it comes its hard to get them out of it”
“I should have read the description better”
“The only complaint I have is that the white dice are too difficult to read. nothing a little ink doesnt fix”
“Broken storage box clasps”
“a little fiddly because they are so thin”
“the only thing is the life counter is a little flimsy”
“It was already coming apart”
Top return reasons
Common questions
- Is mtg dice profitable to sell on Amazon United States?
- The niche generates $685K/yr across 35 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the mtg dice niche?
- 23 brands and 34 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in mtg dice?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.8%.
- When does demand for mtg dice peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the mtg dice niche?
- Listings span $6.50–$39.23; the average listing price is $15.58 (sweet spot $15–$100). The average incumbent carries 987 reviews — the moat a new listing must climb.