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Mtg Dice

Mtg Dice shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 46

Market size 68Growth 25Conversion 63Competition 62Returns 96Price range 74Avg price 76Brand share 67Review moat 63Quality gap 15
This niche Category average · 3,143 niches

Is Mtg Dice profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mtg Dice is a $685K/yr Amazon United States market (795K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Mtg Dice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.9% over the last 90 days and 5.5% of searches end in a purchase.

$685K

revenue / yr

Units sold / yr40K
Search volume / yr-0.9%795K
Conversion rate5.5%
Avg price$15.58

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers23 · 34
Top-5 product click share48%
Open market35%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement97%
New entrants (1y)12· 6 succeeded
Avg rating4.8★
Avg reviews987

Top Mtg Dice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

$0$27K$55K$82K$110K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

34

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

48%

Top 20: 87%

Open market

30%

  • LAMJAM21%
  • SIXPOINTS14%
  • MDDSHGG12%
  • ORUNI11%
  • ZEOXUER7%
  • Brizago5%

Mtg Dice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume795KCVR5.5%Products35Brands23Top 5 Brands65%OOS Rate0.0%Rating4.8★Reviews987Avg BSR#31
20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top Mtg Dice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mtg dice253K/yr
  • mtg counters96K/yr
  • mtg dice set80K/yr
  • magic the gathering dice72K/yr
  • mtg counter dice44K/yr
  • mtg dice counters29K/yr
  • magic the gathering dice set30K/yr
  • magic dice24K/yr
  • counter dice21K/yr
  • magic the gathering tokens20K/yr

What reviews say buyers love and hate about Mtg Dice

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall21%

Solid quality

Color19%

The color is vibrant

Value For Money19%

Great Deal

Advertised Vs Actual Product8%

As Advertised

Size-Overall4%

perfect size for travel

What buyers complain about

64% of reviews
Size-Overall41%

Small size

Quality-Overall8%

Cheap and not fair

Color4%

beware the green color is very dark

Ease Of Use3%

I do not like the case it comes its hard to get them out of it

Advertised Vs Actual Product2%

I should have read the description better

Mtg Dice return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

90%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
82%
2Advertised Vs Actual Product
4%
3Color
4%
4Quality-Overall
3%
5Value For Money
3%

Common Mtg Dice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mtg Dice 58/100 on Amazon United States — Worth a look. The niche generates $685K/yr across 35 tracked products. 6 of 12 products launched in the last 360 days are still selling. Search demand moved -0.9% over the last 90 days.
Search demand for Mtg Dice on Amazon United States peaks in Dec, where the busiest month runs 1.7× the quietest.