mtg counters
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great195.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.01avg listing price — sweet spot $15–$100
Price range
Great$6.81–$39.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 116K searches
According to Flapen's Amazon United States niche tracking, mtg counters is a $77K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
mtg counters market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $68K–$85K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 81%
- Out of stock
- 3.9%
- Avg brand age
- 31 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
28
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
28%
- Wizards of the Coast30%
- Futhark14%
- Citadel Black13%
- LAMJAM6%
- DEDC6%
- CZYY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 5.9×
Top mtg counters search terms
- mtg tokens88K/yr
- mtg token18K/yr
- spin counters mtg5K/yr
- magic tokens5K/yr
Top mtg counters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50 Magic the Gathering Tokens *** MTG Bulk Collection Lot
Wizards of the Coast$6.814.0★710 rev
Futhark Dry Erase MTG Tokens Cards Set Reversible Reusable Double-Sided Universal Tokens Proxy Cards for Magic: The Gathering MTG Accessories Gift
Futhark$10.444.8★329 rev
Citadel Black Dry Erase MTG Tokens Set of 50 Cards with 2pcs Erasers Reversible Reusable Double-Sided Universal Tokens Proxy Card MTG TCG
Citadel Black$15.114.8★1,060 rev
115-Piece MTG Dice Set with Dry Erase Tokens Kit Includes 63 Counters and 50 Tokens for MTG TCG Cards Game Accessories with 2 Markers 2 Cloths
DEDC$27.905.0★48 rev
CZYY Dry Erase MTG Token Set 105 Reusable Cards & Counters for TCGs
CZYY$17.704.9★62 rev
Newest
by launch date
ZYCIXDIXS 72PCS MTG Counters Set Acrylic MTG Keyword Counters Bright Durable Tokens with Protective Film & Storage Box for Magic The Gathering Card Games Accessories
ZYCIXDIXS$11.0030 rev
61 Pieces MTG Dice Counters and Abilities Keywords Creature Stats Buff Acrylic Tokens with Box for MTG TCG Games Gift Gaming Accessories (Colors)
PUGED$10.0532 rev
BLSUREFYX 60 PCS Dry Erase MTG Tokens 3.5 x 2.5 in Double-Sided Reusable
BLSUREFYX$10.006 rev
CZYY Dry Erase MTG Token Set 105 Reusable Cards & Counters for TCGs
CZYY$17.7062 rev
115-Piece MTG Dice Set with Dry Erase Tokens Kit Includes 63 Counters and 50 Tokens for MTG TCG Cards Game Accessories with 2 Markers 2 Cloths
DEDC$27.9048 rev
Trending
90-day click momentumZYCIXDIXS 72PCS MTG Counters Set Acrylic MTG Keyword Counters Bright Durable Tokens with Protective Film & Storage Box for Magic The Gathering Card Games Accessories
ZYCIXDIXS$11.004.9★
BLSUREFYX 60 PCS Dry Erase MTG Tokens 3.5 x 2.5 in Double-Sided Reusable
BLSUREFYX$10.005.0★
SIXPOINTS 130 Pieces MTG Counter Dice Plus 1 Life Counters Tokens 6 Sided D20 Dice & MTG Counters/Keyword Counters Set Compatible with Magic The Gathering TCG Card Games Accessories
SIXPOINTS$24.834.8★
Futhark Dry Erase MTG Tokens Cards Set Reversible Reusable Double-Sided Universal Tokens Proxy Cards for Magic: The Gathering MTG Accessories Gift
Futhark$10.444.8★
115-Piece MTG Dice Set with Dry Erase Tokens Kit Includes 63 Counters and 50 Tokens for MTG TCG Cards Game Accessories with 2 Markers 2 Cloths
DEDC$27.905.0★
What buyers say about mtg counters
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality set”
“Great Value”
“as advertised”
“Great vibrant colors”
“Good size”
“Helps to not forgot extras for cards and such”
“Easy to use”
“theyre much easier to carry around”
“All the pieces are easy to see”
“Its also pretty fun to doodle while other people are playing out their turn”
What buyers complain about
“The dice are small”
“cheaply made, leaves marks and smudges all over tokens, good for 1/2 uses each and not worth it for price”
“challenging to remove from the case”
“The bags they come with are a little cheap”
“Not as advertised”
“The only complaint I have is that the white dice are too difficult to read. nothing a little ink doesnt fix”
“Broken storage box clasps”
“a little fiddly because they are so thin”
“White dice hard to read”
“cheaply made”
Top return reasons
Common questions
- Is mtg counters profitable to sell on Amazon United States?
- The niche generates $77K/yr across 21 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the mtg counters niche?
- 17 brands and 28 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in mtg counters?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 0.2%.
- When does demand for mtg counters peak?
- Demand peaks in Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the mtg counters niche?
- Listings span $6.81–$39.23; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.