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Mtg Counters

Fail

Shoppers spend an estimated $77K a year here, so Mtg Counters is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$77K/yr116K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
62%top-5 click share · 17 brands · 28 sellers

Flapen Score

Mtg Counters against its category

The dotted line is the Toys & Games average. Past it, Mtg Counters is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mtg Counters market on Amazon at a glance

Shoppers on Amazon United States searched for Mtg Counters 116K times last year and spent an estimated $77K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
3.9%
Market size, estimated
$77Ka year
Peak month
December5.9× the quietest month
Top search term
mtg tokens88K searches a year

02 · Price

A sale here is worth $17.01.

Listings sell for $17.01 on average, from $6.81 to $39.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.01 that is $2K to $4K a year per listing.

Average price
$17.01inside the $15 to $100 sweet spot
Price range
$6.81–$39.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #283 within Collectible Card Games. It carries 195 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
3.9%
Average rank
#283in Collectible Card Games
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
195per listing
Listings tracked
21

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Mtg Counters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

28

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

28%

  • Brand 130%
  • Brand 214%
  • Brand 313%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Mtg Counters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.9×

Search terms

Top Mtg Counters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mtg tokens88K/yr
  • mtg token18K/yr
  • spin counters mtg5K/yr
  • magic tokens5K/yr

Reviews and returns

What reviews say buyers love and hate about Mtg Counters

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
0.2%of orders come back
“The dice are small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mtg Counters questions

Answered from the same tracked data.