Is mtg bulk profitable to sell on Amazon United States?

The niche generates $207K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the mtg bulk niche?

6 brands and 46 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in mtg bulk?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.

What does it cost to enter the mtg bulk niche?

Listings span $5.14–$84.99; the average listing price is $33.91 (sweet spot $15–$100). The average incumbent carries 1,294 reviews — the moat a new listing must climb.

mtg bulk

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.91

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$5.14–$84.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,294.35

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$207K

$207K/yr · 149K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mtg bulk is a $207K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

mtg bulk market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $203K–$271K; units × avg price
Conversion rate: 4.1%
Avg BSR: #174
Page quality: 0%
Prime: 76%
Sponsored: 35%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Magic: The Gathering61%
Star City Games18%
Four Knights13%
6AGames4%
The Gaming Emporium2%
Cape Fear Games1%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 51 weeks — +1.3% search growth over the last 90 days.

Open Trend

Top mtg bulk search terms

mtg bulk47K/yr +9.3%3.5% conv.
mtg bulk cards22K/yr -11.5%2.8% conv.
magic the gathering bulk20K/yr -0.9%3.5% conv.
bulk mtg cards10K/yr -6.9%3.6% conv.
mtg cards bulk9K/yr -4.3%4.4% conv.
bulk magic the gathering cards7K/yr +28.6%2.7% conv.
magic the gathering bulk cards6K/yr -6.8%3.3% conv.
mtg lot6K/yr -9.7%3.7% conv.
bulk mtg5K/yr +14.7%2.9% conv.
magic the gathering lot5K/yr -0.3%3.6% conv.

All search terms

Top mtg bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

1000 Assorted Magic: The Gathering Cards Gold Collection Model Number: B00JJXEX48

Star City Games$40.554.5★5,821 rev

1000+ Bulk Magic The Gathering Cards MTG [Toy]

Magic: The Gathering$21.223.9★3,531 rev

1000 Magic the Gathering MTG Cards Lot w/ Rares and Foils INSTANT COLLECTION !!!

Magic: The Gathering$26.673.6★2,769 rev

Huge 4000 Card Magic The Gathering Card Collection - Includes 100+ Rares Uncommons Commons and Possibly Mythics! MTG Bulk Lot

Magic: The Gathering$80.354.1★333 rev

Four Knights MTG Deluxe Collection Booster Box - 1000+ Assorted C/UC Cards with 30 Rares 30 Foils and 5 Mythics - Limited Duplicates - Compatible with Magic

Four Knights$48.894.0★305 rev

Newest

by launch date

The Gaming Emporium Magic: The Gathering 50 Card Pack (50 Cards Includes 45 Commons/Uncommons & 5 Guarantee Rare or Mythic MTG Cards) (Foils & mythics Possible!)

The Gaming Emporium$5.1415 rev

7mo ago

The Gaming Emporium 500 Assorted Magic: The Gathering Cards Lot (Plus 1 Random Standard Size Card Matte Box Sleeves 100 CT)

The Gaming Emporium$29.2319 rev

7mo ago

6AGames MTG Starter Collection Commander Booster Box: 500+ EDH TCG Cards with Bonus 30-Card Foil Pack Plus Rares and Mythics - Compatible with Magic

6AGames$35.2469 rev

8mo ago

Magic: The Gathering 2025 Land Station (400 Basic Land Cards)

Magic: The Gathering$24.24598 rev

1y ago

Four Knights: MTG TCG Starter Collection Commander EDH Booster Box 500+ Assorted Cards with Rares Foils and Mythic Compatible with Magic

Four Knights$33.58125 rev

1y ago

What buyers say about mtg bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles27%

“Easy collection”

Value For Money25%

“Great Deal”

Quality-Overall14%

“Great product”

Advertised Vs Actual Product10%

“Exactly as described”

Fun/Entertainment Experience6%

“Fun to Open”

Color5%

“Great color ratio”

Suitability Beginner3%

“It's alright for beginners”

Gifting Purpose2%

“Good value for gifting to players”

Ease Of Use1%

“Ease of use”

Product Condition1%

“like new”

What buyers complain about

Value For Money33%

“Also, not worth the price”

Advertised Vs Actual Product24%

“Misleading description”

Quality-Overall17%

“Poor Quality”

Color3%

“Duplicates, little color variation”

Size-Overall2%

“was disappointed to receive a tiny package significantly smaller than a deck of playing cards”

Fun/Entertainment Experience2%

“Mildly amusing”

Weight Heavy2%

“Mostly bulk”

Certifications1%

“Rares not guaranteed”

Mess Free1%

“having the holos bent so bad they can not even be used is a huge mess up”

Natural Resource Wastage1%

“Waste”

Top return reasons

Advertised Vs Actual Product76%

Quality-Overall7%

Value For Money6%

Defective Material/Parts4%

Product Condition1%

Educational-Overall1%

Accuracy-Overall1%

Functionality-Overall1%

Weight Heavy1%

Common questions

Is mtg bulk profitable to sell on Amazon United States?: The niche generates $207K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the mtg bulk niche?: 6 brands and 46 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in mtg bulk?: Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.
What does it cost to enter the mtg bulk niche?: Listings span $5.14–$84.99; the average listing price is $33.91 (sweet spot $15–$100). The average incumbent carries 1,294 reviews — the moat a new listing must climb.