Is mtg avatar the last airbender profitable to sell on Amazon United States?

The niche generates $5.2M/yr across 50 tracked products. 26 of 29 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the mtg avatar the last airbender niche?

6 brands and 263 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in mtg avatar the last airbender?

Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.0%.

What does it cost to enter the mtg avatar the last airbender niche?

Listings span $7.13–$425.54; the average listing price is $82.27 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.

mtg avatar the last airbender

Worth a look

Shows a $5.2M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size

Incredible$5.2M

$5.2M/yr · 3.0M searches

Avg price

Great$82.27

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Review moat

Great468.24

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad$7.13–$425.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, mtg avatar the last airbender is a $5.2M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

mtg avatar the last airbender market data

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: $6.6M–$8.2M; units × avg price
Conversion rate: 2.1%
Avg BSR: #379
Page quality: 0%
Prime: 88%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

6 rising

Sellers

263

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

36%

Top 20: 75%

Open market

Magic: The Gathering90%
Boxed Vinyl4%
CE3%
Marvel2%
Sirius Dice1%
Wizards of the Coast1%

Demand

Weekly Amazon search volume, last 50 weeks — -11.2% search growth over the last 90 days.

Open Trend

Top mtg avatar the last airbender search terms

commander precon178K/yr +21.2%0.5% conv.
edge of eternities mtg300K/yr -12.4%2.8% conv.
avatar mtg449K/yr -28.4%2.7% conv.
mtg avatar210K/yr -14.7%2.4% conv.
mtg spiderman239K/yr -9.7%1.6% conv.
magic the gathering avatar208K/yr -35.8%2.4% conv.
spiderman mtg263K/yr -12.7%2.1% conv.
magic the gathering spiderman195K/yr -11.1%1.6% conv.
avatar magic the gathering96K/yr +11.0%3.1% conv.
mtg avatar the last airbender198K/yr -15.5%2.0% conv.

All search terms

Top mtg avatar the last airbender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More

Magic: The Gathering$29.144.7★793 rev

Magic: The Gathering Edge of Eternities - Play Booster Box (30 Packs)

Magic: The Gathering$147.774.8★486 rev

Magic: The Gathering | Avatar: The Last Airbender Commanders Bundle | Includes 1 Collector Booster 9 Play Boosters 5 Borderless Cards 30 Lands + Exclusive Accessories

Magic: The Gathering$109.024.6★911 rev

Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster Box | 24 Packs | 2-Player Card Game

Magic: The Gathering$105.334.6★288 rev

Magic: The Gathering | Avatar: The Last Airbender Play Booster Box | 30 Packs | Collectible Trading Card Game

Magic: The Gathering$148.534.7★575 rev

Newest

by launch date

Magic: The Gathering | Marvel Super Heroes - Bundle: Gift Edition (Deluxe Bundle with 1 Collector Booster 9 Play Boosters 30 Lands 1 Alt-Art Card + Exclusive Accessories)

Magic: The Gathering$89.0637 rev

6mo ago

3 Packs Magic The Gathering Play Booster Pack Lot MTG Avatar The Last Airbender

CE$27.9545 rev

8mo ago

Magic: the Gathering Lorwyn Eclipsed - Commander Deck | Blight Curse

Magic: The Gathering$45.35499 rev

10mo ago

Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More

Magic: The Gathering$29.14793 rev

11mo ago

Magic: The Gathering | Avatar: The Last Airbender Commanders Bundle | Includes 1 Collector Booster 9 Play Boosters 5 Borderless Cards 30 Lands + Exclusive Accessories

Magic: The Gathering$109.02911 rev

11mo ago

What buyers say about mtg avatar the last airbender

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Excellent value”

Fun/Entertainment Experience17%

“Fun to open”

Collectibles15%

“These are collectible items”

Advertised Vs Actual Product11%

“As Advertised”

Quality-Overall10%

“the cards had good quality”

Suitability Beginner6%

“GREAT FOR BEGINNERS”

Gifting Purpose4%

“Great gift package”

Strength3%

“is quite sturdy”

Design-Overall3%

“Great design”

Ease Of Use2%

“Ease of use”

What buyers complain about

Value For Money37%

“Too expensive”

Quality-Overall17%

“But certainly not great”

Advertised Vs Actual Product10%

“Misleading description”

Print Quality4%

“Rushed Print”

Product Condition2%

“Not a new product”

Color2%

“color balance was not great between the 2 packs”

Functionality-Overall2%

“No booster, no spin, no nothing”

Design-Overall2%

“The card design definitely seems lacking”

Certifications2%

“WoTC QC is garbage”

Strength1%

“Maybe not the best mechanically”

Top return reasons

Value For Money35%

Advertised Vs Actual Product31%

Defective Material/Parts6%

Product Condition5%

Quality-Overall5%

Print Quality5%

Adhesion/Stickiness3%