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Mtg Avatar the Last Airbender

Maybe

Shoppers spend an estimated $5.2M a year here. But the top 5 brands take 99% of clicks, so Mtg Avatar the Last Airbender is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$5.2M/yr3.0M searches / yr
90-day growth
-11.2%search demand this quarter
Competition
36%top-5 click share · 6 brands · 263 sellers

Flapen Score

Mtg Avatar the Last Airbender against its category

The dotted line is the Toys & Games average. Past it, Mtg Avatar the Last Airbender is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mtg Avatar the Last Airbender market on Amazon at a glance

Shoppers on Amazon United States searched for Mtg Avatar the Last Airbender 3.0M times last year and spent an estimated $5.2M. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.2M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
2.1%
Market size, estimated
$5.2Ma year
Peak month
November7.0× the quietest month
Top search term
commander precon178K searches a year

02 · Price

A sale here is worth $82.27.

Listings sell for $82.27 on average, from $7.13 to $425.54. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $82.27 that is $247K to $329K a year per listing.

Average price
$82.27inside the $15 to $100 sweet spot
Price range
$7.13–$425.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
$247K–$329K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #379 within Collectible Card Games. It carries 468 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#379in Collectible Card Games
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
468per listing
Listings tracked
50

04 · Newcomers

26 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
26Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mtg Avatar the Last Airbender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

6 rising

Sellers

263

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

36%

Top 20: 75%

Open market

0%

  • Brand 190%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

Mtg Avatar the Last Airbender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Black Friday '25AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Mtg Avatar the Last Airbender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • commander precon178K/yr
  • edge of eternities mtg300K/yr
  • avatar mtg449K/yr
  • mtg avatar210K/yr
  • mtg spiderman239K/yr
  • magic the gathering avatar208K/yr
  • spiderman mtg263K/yr
  • magic the gathering spiderman195K/yr
  • avatar magic the gathering96K/yr
  • mtg avatar the last airbender198K/yr

Reviews and returns

What reviews say buyers love and hate about Mtg Avatar the Last Airbender

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
37%of negative reviews mention “Value For Money”
2.0%of orders come back
“Too expensive”
A buyer, on “Value For Money”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mtg Avatar the Last Airbender questions

Answered from the same tracked data.