ms marvel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.33avg listing price — sweet spot $15–$100
Price range
Great$8.60–$52.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great350.94avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 38K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ms marvel is a $5K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 31/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
ms marvel market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $11K–$16K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #9,544
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 28%
- Out of stock
- 4.2%
- Avg brand age
- 45 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
181
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Marvel81%
- Funko18%
- SEGA1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top ms marvel search terms
- ms marvel14K/yr
- marvel legends ms marvel7K/yr
- ms marvel action figure8K/yr
- ms. marvel4K/yr
- miss marvel3K/yr
- ms marvel funko pop2K/yr
- the marvels funko pop765/yr
- funko pop ms marvel629/yr
- the marvels funko188/yr
- funko pop the marvels212/yr
Top ms marvel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvel Legends Series Ms. Marvel The Marvels 6-Inch Collectible Action Figures Toys for Ages 4 and Up
Marvel$14.014.5★271 rev
Hasbro Marvel Legends Series Disney Plus Ms MCU Series Action Figure 6-inch Collectible Toy Includes 2 Accessories and 1 Build-A-Figure Part
Marvel$25.344.6★753 rev
Hasbro Marvel Legends Series Gamerverse 6-inch Collectible Ms. Marvel Action Figure Toy Ages 4 and Up
Marvel$23.054.6★495 rev
MVL Legends Yellow 2
Marvel$29.364.9★169 rev
Marvel 6-inch Legends Series Ms. Marvel
Marvel$34.634.2★116 rev
Newest
by launch date
Marvel Spider-Man Miles Morales Avengers Boys 2 Piece T-Shirt and Active Mesh Shorts Set for Toddler and Big Kids
Marvel$20.7334 rev
Marvel Mens Fantastic Four Shirt - Classic Logo T-Shirt Blue - Iconic Design for Fans - Comfortable Fit Soft Cotton - 2XL
Marvel$17.3486 rev
MVL Legends Yellow 2
Marvel$29.36169 rev
Marvel Legends Warbird Action Figure - Exclusive
Marvel$39.9075 rev
Funko Pop! Marvel: Ms. Marvel in Fighting Stance *Glow in The Dark Shop Exclusive
Funko$9.586 rev
Trending
90-day click momentumMarvel Mens Fantastic Four Shirt - Classic Logo T-Shirt Blue - Iconic Design for Fans - Comfortable Fit Soft Cotton - 2XL
Marvel$17.344.6★
Marvel Spider-Man Miles Morales Avengers Boys 2 Piece T-Shirt and Active Mesh Shorts Set for Toddler and Big Kids
Marvel$20.734.5★
Super Hero Funko Pop! Marvel Ms. Marvel (Kamala Khan) #190
Funko$10.724.6★
Marvel 6-inch Legends Series Ms. Marvel
Marvel$34.634.2★
Hasbro Marvel Legends Series Disney Plus Ms MCU Series Action Figure 6-inch Collectible Toy Includes 2 Accessories and 1 Build-A-Figure Part
Marvel$25.344.6★
What buyers say about ms marvel
What buyers praise and complain about, mined from review topics.What buyers love
“It will look superb with your collection”
“Great Product”
“Good deal on this figure Even if its the 2nd version completing my Hulk figure soon”
“Item as described”
“It looks great with it's retro logo and the material feels good, too”
What buyers complain about
“the BAF is almost as big as the figure itself”
Top return reasons
Common questions
- Is ms marvel profitable to sell on Amazon United States?
- The niche generates $5K/yr across 18 tracked products. 90-day search growth is -7.7%. Flapen's verdict: Skip it (31/100).
- How competitive is the ms marvel niche?
- 3 brands and 181 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ms marvel?
- Top complaints mined from reviews: Size-Overall. The return rate is 1.8%.
- When does demand for ms marvel peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the ms marvel niche?
- Listings span $8.60–$52.16; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 351 reviews — the moat a new listing must climb.