Ms Marvel
FailThe top 5 brands take 100% of clicks, so Ms Marvel is a Fail.
- Flapen Score
- 31 / 100Ranks 2,913 of 3,143 Toys & Games niches · −15 vs the category median of 4631
- Market size
- $5K/yr38K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 67%top-5 click share · 3 brands · 181 sellers
Flapen Score
Ms Marvel against its category
The dotted line is the Toys & Games average. Past it, Ms Marvel is stronger. Inside it, weaker.
Market
The Ms Marvel market on Amazon at a glance
Shoppers on Amazon United States searched for Ms Marvel 38K times last year and spent an estimated $5K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $5Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- ms marvel14K searches a year
02 · Price
A sale here is worth $21.33.
Listings sell for $21.33 on average, from $8.60 to $52.16. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $21.33 that is $0 to $2K a year per listing.
- Average price
- $21.33inside the $15 to $100 sweet spot
- Price range
- $8.60–$52.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #9,544 within Statues, Bobbleheads & Busts. It carries 351 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 83%
- Out of stock, average day
- 4.2%
- Average rank
- #9,544in Statues, Bobbleheads & Busts
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 351per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Ms Marvel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marvel Legends Series Ms. Marvel The Marvels 6-Inch Collectible Action Figures Toys for Ages 4 and Up
- Price
- $14.01
- Rating
- 4.5/5
- Reviews
- 271
- Age
- 3y ago

Hasbro Marvel Legends Series Disney Plus Ms MCU Series Action Figure 6-inch Collectible Toy Includes 2 Accessories and 1 Build-A-Figure Part
- Price
- $25.34
- Rating
- 4.6/5
- Reviews
- 753
- Age
- 4y ago

Hasbro Marvel Legends Series Gamerverse 6-inch Collectible Ms. Marvel Action Figure Toy Ages 4 and Up
- Price
- $23.05
- Rating
- 4.6/5
- Reviews
- 495
- Age
- 6y ago

MVL Legends Yellow 2
- Price
- $29.36
- Rating
- 4.9/5
- Reviews
- 169
- Age
- 1y ago

Marvel 6-inch Legends Series Ms. Marvel
- Price
- $34.63
- Rating
- 4.2/5
- Reviews
- 116
- Age
- 10y ago
Trending
estimated 90-day click momentum
Marvel Mens Fantastic Four Shirt - Classic Logo T-Shirt Blue - Iconic Design for Fans - Comfortable Fit Soft Cotton - 2XL
- Price
- $17.34
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago

Marvel Spider-Man Miles Morales Avengers Boys 2 Piece T-Shirt and Active Mesh Shorts Set for Toddler and Big Kids
- Price
- $20.73
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

Super Hero Funko Pop! Marvel Ms. Marvel (Kamala Khan) #190
- Price
- $10.72
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 9y ago

Marvel 6-inch Legends Series Ms. Marvel
- Price
- $34.63
- Rating
- 4.2/5
- Reviews
- 116
- Age
- 10y ago

Hasbro Marvel Legends Series Disney Plus Ms MCU Series Action Figure 6-inch Collectible Toy Includes 2 Accessories and 1 Build-A-Figure Part
- Price
- $25.34
- Rating
- 4.6/5
- Reviews
- 753
- Age
- 4y ago
Newest
by launch date
Marvel Spider-Man Miles Morales Avengers Boys 2 Piece T-Shirt and Active Mesh Shorts Set for Toddler and Big Kids
- Price
- $20.73
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

Marvel Mens Fantastic Four Shirt - Classic Logo T-Shirt Blue - Iconic Design for Fans - Comfortable Fit Soft Cotton - 2XL
- Price
- $17.34
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago

MVL Legends Yellow 2
- Price
- $29.36
- Rating
- 4.9/5
- Reviews
- 169
- Age
- 1y ago

Marvel Legends Warbird Action Figure - Exclusive
- Price
- $39.90
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 1y ago

Funko Pop! Marvel: Ms. Marvel in Fighting Stance *Glow in The Dark Shop Exclusive
- Price
- $9.58
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
181
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Marvel81%
- Funko18%
- SEGA1%
- Open — no brand owns it (0%)
Demand
Ms Marvel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Ms Marvel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ms marvel14K/yr
- marvel legends ms marvel7K/yr
- ms marvel action figure8K/yr
- ms. marvel4K/yr
- miss marvel3K/yr
- ms marvel funko pop2K/yr
- the marvels funko pop765/yr
- funko pop ms marvel629/yr
- the marvels funko188/yr
- funko pop the marvels212/yr
Reviews and returns
What reviews say buyers love and hate about Ms Marvel
We read the reviews and the return reasons for every product selling here.
“the BAF is almost as big as the figure itself”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ms Marvel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








