Mrs Potts
FailShoppers spend an estimated $36K a year here, so Mrs Potts is a Fail.
- Flapen Score
- 35 / 100Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 4635
- Market size
- $36K/yr77K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 56 sellers
Flapen Score
Mrs Potts against its category
The dotted line is the Toys & Games average. Past it, Mrs Potts is stronger. Inside it, weaker.
Market
The Mrs Potts market on Amazon at a glance
Shoppers on Amazon United States searched for Mrs Potts 77K times last year and spent an estimated $36K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $36Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- beauty and the beast tea set34K searches a year
02 · Price
A sale here is worth $44.27.
Listings sell for $44.27 on average, from $16.22 to $101.47. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $44.27 that is $0 to $4K a year per listing.
- Average price
- $44.27inside the $15 to $100 sweet spot
- Price range
- $16.22–$101.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #697 within Kitchen Toys. It carries 299 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 69%
- Out of stock, average day
- 8.3%
- Average rank
- #697in Kitchen Toys
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 299per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Mrs Potts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
56
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
15%
- Brand 138%
- Brand 221%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 66%
- Open — no brand owns it (5 brands, 15%)
Demand
Mrs Potts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Mrs Potts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beauty and the beast tea set34K/yr
- mrs potts14K/yr
- mrs potts teapot11K/yr
- mrs potts and chip tea set5K/yr
- mrs pots and chip tea set3K/yr
- beauty and the beast tea cart6K/yr
- belle tea party set4K/yr
Reviews and returns
What reviews say buyers love and hate about Mrs Potts
We read the reviews and the return reasons for every product selling here.
“These cups are bigger than most sets”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mrs Potts questions
Answered from the same tracked data.